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November 27, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Eye Solutions: Blu-Tech

SECOND LOOKS

McGee: XOXO
Charmant: Titanium Perfection
Maui Jim: Waterways

ALSO NEW

Luxottica

dpg

LAUNCHES

Eye Solutions Launches Blu-Tech Lenses


Quick Take:
Lake Mary, Fla.-based eye solutions has introduced Blu-Tech lenses which use a patented Ocular Lens Pigment to filter blue and UV light that can harm the macula and contribute to Age-Related Macular Degeneration (AMD).
Wearer: “We are exposed to more high-energy blue light both indoors and out than ever before,” said David Israel, chief operating officer of eye solutions. “Blu-Tech lenses provide the protection needed to guard the macula from oxidative stress and a lifetime of exposure from damaging blue light.”
Specifics: Blu-Tech lenses are available in standard plastic in an indoor design. Israel said he expects to soon offer a proprietary high-impact material that meets the ANSI Z87.1-2003 safety standards in both the indoor and outdoor polarized lens designs. Currently, Blu-Tech lenses are available exclusively through Signet Armorlite’s Signatek lab in Signet Armorlite’s back side digital lens designs.
Selling Points: According to Israel, Blu-Tech lenses maintain natural color vision and improve contrast sensitivity. He explained that the lenses filter out harmful blue light proportional to the damage that blue light causes the retina. Shorter blue light wavelengths are completely filtered out but as the blue wavelengths get longer and approach green they are filtered less.
www.youreyesolutions.com

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SECOND LOOKS

McGee Adds Two Optical Groups to XOXO Eyewear


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Quick Take:
The McGee Group has added two new groupings to their XOXO Optical Collection, Spellbound & Beguile and the Solo Act collection.
Specifics: Four new ophthalmic styles.
Selling Points: Spellbound and Beguile are two complementary looks bringing the latest in celebrity inspired fashion with bold coloring and modified animal prints. Spellbound is a petite fit handmade acetate frame with an updated retro eyeshape with a custom pattern on the temples featuring colorful animal prints. Beguile is a semi-rimless combination frame with a metal front and translucent acetate temples in a modified oval eyeshape featuring a deeper B measurement to accommodate progressives and a large stone accent on the animal print temples. The XOXO Solo Act collection includes two combination frames, the Posh and Knockout with spring hinges and adjustable nose pads. The Posh is a semi-rimless frame with a modified rectangle eyeshape and animal print on the temples; while the Knockout is an updated retro eyeshape with contrasting color on the interior metal front and a subtle high sheen animal print on the temples.
Price Guide: $$
www.mcgeegroup.com

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Charmant Titanium Perfection Offers New Styles


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Quick Take:
Charmant has added new styles to its Titanium Perfection Collection pressure mount offering including Excellence Titan hingeless design and TR-90 injected temples.
Specifics: Two new pressure mount optical styles for women.
Selling Points: Excellence Titan is the Charmant Group’s exclusive and most advanced titanium alloy. The new CH11918 Elements is a ladies Excellence Titan option that is a comfortable light-weight rimless pressure mount style with elegantly shaped endpieces and color contrasting temples, available in brown, pink and purple. The new CH11920 Illusions style is also for ladies featuring Excellence Titan construction in a comfortable light-weight rimless pressure mount style with feminine lens shape design and an open temple design in two-tone colors, including brown, gold white, red and white.
Price Guide: $$$$
www.charmant.com/us

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Maui Jim’s New Waterways Suns for Cruising


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Quick Take:
Waterways is the newest wayfarer from Maui Jim designed to go from the boat to the convertible to the café with stylish ease.
Specifics: Waterways has a lightweight, high-grade nylon frame with thin temples and an aggressive rectangular eye-shape and double-bridge treatment. Available in matte black rubber, matte tortoise or the patterned olive stripe, Waterways has an eye size of 58, DBL of 16, temple of 135 and a six-base curvature resulting in a comfortable frame that fits smaller faces.
Selling Points: Waterways joins four other styles in the company’s wayfarer collection, including Aloha Friday, Pau Hana, Kamuela and Maui Cat III. Waterways have MauiGradient lenses in SuperThin Glass that are 20 percent thinner and lighter than conventional glass lenses, according to the company; while each lens use nine layers of patented PolarizedPlus2 technology to cut 99.9 percent of glare and block 100 percent of harmful UV rays from above, below and behind each lens. The nine layers of protection include waterproof and oleophobic coatings and a ClearShell scratch-resistant treatment. Waterways is available in three lens colors: Neutral Grey for bright, sunny days; HCL Bronze for variable light conditions; and Maui HT, a high-performance lens that enhances contrast and definition. MauiGradient lenses are now available in prescription.
Price Guide: $$$$$
www.mauijim.com

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ALSO NEW

Salvatore Ferragamo F/W 2012 Collection from Marchon

For the Fall/Winter 2012 collection, Salvatore Ferragamo Eyewear from Marchon has introduced sun and ophthalmic frames with timeless designs and iconic accents synonymous with the legendary brand. Translating adornments seen on the F/W 2012 ready-to-wear runway, the Gancino and Vara are skillfully placed temple details made of polished mental and filled with vivid enamel in autumnal colors. Jewels and crystals are incorporated discreetly, bringing a new level of detail to the women’s ophthalmics. www.marchon.com

Rudy Project Debuts New Stratofly Sunglass

Rudy Project has introduced the Stratofly, a sunglass that merges many of the functional features of the brand’s best-loved models with a simple design, available in eight color combinations. The Stratofly is ideal for cycling and mountain bike enthusiasts, as well as other athletes who like to look great while doing what they love. The Stratofly has no-slip, soft rubber temple tips and an adjustable Ergo IV nosepiece, as well as a technically advanced design that eliminates fogging and offers the utmost in comfort and eye protection. Available in a wide range of Rudy Project lenses, which boast the interchangeable Quick Change system, allowing the wearer to quickly change lenses, including a refined RX option with broad parameters for those with vision correction needs. www.e-rudy.com

Best Image Adds New Dolabany TR-90 Styles

Best Image Optical has added three new TR-90 styles to the Dolabany Collection. Building on their success with the light and comfortable material, these three new styles for fall/winter include the Izzy (51/19/140), the Addison (50/18/140) and the Jaiden (51/19/140). Each style comes in four bright colors; black/green, brown/beige, plum/orchid and demi amber. These unisex styles in TR-90 styles come in a matte finish feature a soft, supple texture that adds to their wearability. www.bestimageoptical.net

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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