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October 30, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

EnChroma: Cx Series

SECOND LOOKS

Modo: Jason Wu
Legacie: Judith Leiber
Allison: Try Change

ALSO NEW

Luxottica

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LAUNCHES

EnChroma Unveils Optical Sunglasses for the Color Blind


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Quick Take:
EnChroma, a Berkeley-based optical technology company, is introducing a line of sunglasses for the enhancement of color vision.
Wearer: The color blind and individuals with normal color vision who seek more vividness and intensity of color.
Specifics: The EnChroma Cx series feature precision optical coatings made of ultra-durable metal oxides on a lightweight 1.3mm glass lens. The sunglasses, which block 100 percent UV radiation, are available in prescription and plano ANSI Z80.3 compliant sunglass lenses. The sunglasses will be available in a variety of styles for men and women, with a children’s-specific line to follow.
Selling Points: The sunglasses feature an optical coating that selectively filters wavelengths of light responsible for color confusion. The result is a noticeable increase in the variation and purity of colors, according to EnChroma. First in the line is the Cx Series, which consists of three models. EnChroma Cx, a “Super Color Enhancing” (SCE) lens, is suitable for general use and is designed to enhance the vividness and intensity of color for individuals with normal color vision. EnChroma Cx-D is an SCE lens that is designed for use by individuals with deuteranomaly, assisting wearers with differentiating commonly confused colors. EnChroma Cx-PT is an SCE lens that is designed for use by individuals with protanomaly, assisting wearers with decreased red sensitivity commonly found with this deficiency.
Price Guide: $$$
www.enchroma.com

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SECOND LOOKS

Modo for Jason Wu Debuts Spring/Summer 2013 Styles


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Quick Take:
Modo has added new styles and colors to the Jason Wu collection.
Specifics: The ophthalmic collection consists of three new styles, while the sun collection features three new styles and two special edition styles.
Selling Points: Featuring exaggerated cat-eye frames and retro cat-eye frames in lace, nude and black acetates, the S/S 13 collection offers shapes that are easy to wear in an array of interesting colors such as turquoise crystals and lace print acetates. All pieces are designed in SoHo, NY, and handmade in Japan. For optical, Modo for Jason Wu include the Karla, a modern acetate cat eye with keyhole bridge; the Marlow, a fashion-forward square shape in acetate; and the Thea, a rounded square acetate style with soft keyhole bridge. In sun, the Deidre is an acetate cat eye with a thick nose bridge and textured metal details. The Petra is an oversized, modified round frame with gradient lenses and a grid-like texture on the bottom half of the front; while the Newton is a mod with unusual angles, curvaceous lines and double gradient lenses. Lastly, the Felia, a deep square paired with a dramatic cat eye, and the Silvie, a vintage-inspired shape with a smaller retro fit, are both special editions for the season.
Price Guide: $$$$$
www.modo.com

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Legacie Unveils the Judith Leiber Intaglio Group


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Quick Take:
Legacie has introduced a new Judith Leiber group to the collection, Intaglio.
Specifics: Two new ophthalmic styles, as well as new colors.
Selling Points: The Intaglio collection is influenced by the printing method from which it takes its name; this method utilizes an image that has been incised into a surface. The JL 1657, a geometric cat-eye frame, and the JL 1658, an oval, introduce an abundance of new colors as well, including aquamarine texture, ruby/tortoise and sapphire/marble. While the frames in the Intaglio eyewear group themselves feature intertwining acetate links that have been created using thermoforming, a new molding technology. The smooth edges of the classic link motif are decorated with hand-set genuine Austrian crystals which highlight the intricate handcraftsmanship.
Price Guide: $$$$$
www.legacie.com

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Allison Expands Try Change Collection


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Quick Take:
Allison has added new styles and colors to their Try Change collection featuring interchangeable temples.
Specifics: Two new eye shapes to their Try Change metal interchangeable temple collection, as well as two new styles featuring adjustable temples.
Selling Points: The models TY037 and TY038, created for men but that can easily worn by women, combine two eye shapes in stylish squared shapes with a set of metal interchangeable temples with injected tips. Both feature bright and vibrant colors, including fluorescent green, azure, orange and in the more traditional black and grey. Temples in the new colors of orange, fluorescent green and grey will be also available separately to provide more options for these new and the collections established styles. Try Change is now also offering a new adjustable temple on models TH033 and TH034. Featuring a “wire core” rubber tip that has been inserted into the interchangeable temple, the new temple will allow the optician to adjust the length of the temple to different morphologies. These new temples will be available separately in eight brand new color variations.
Price Guide: $$$$
www.allison.it

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ALSO NEW

Victory Optical Reintroduces ‘Honey’

Victory Optical has presented the 2012 version of their Honey style, which was first launched in 1946 and has been as been reintroduced three other times over the a 30 year period. Introduced at the end of World War II, the use of color and unique design were a welcomed innovation to the eyewear industry of the 40’s. The new Honey VC 506 from Victory Optical, will be the fourth version of the iconic model. Available is size 53/14/140 and five colors including tortoise, black on tortoise, red/champagne, blue/aqua marine and brown/champagne. www.victoryoc.com

Best Image Optical Adds Style to Plume Paris

Best Image Optical released two new additions for fall to the Plume Paris collection. The frame styles, inspired by French cities, are made of lightweight stainless steel and have rich, subtle accents added to the brow bar and temples. The Calais is a trendy cat-eye shape, available in m. wine/burgundy, m. satin/brown and m. silver/black with a size of 50/17/145; while the Vannes is a trendy rectangular eye-shape, available in m. wine/egg, m. black/white and m. brown/lime, with an a size of 51/20/145. www.bestimageoptical.net

Vivid Eyewear Intros Two New Styles

Vivid Eyewear has introduced two new models, the 213 and the 214. Both of these retro inspired designs are made from one hundred percent TR-90 material making both of these ultra-light weight models highly flexible, remarkably durable and extremely comfortable. Additionally the styles are resistant to climate changes and provide a remarkable fit. Each model can be worn by either men or women and comes with a matching case and microfiber cleaning cloth. www.vivid-eyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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