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October 23, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Eyes of Faith: Not of This World

SECOND LOOKS

REM: Converse
Viva: Bongo
Charmant: Trussardi

ALSO NEW

Luxottica

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LAUNCHES

Eyes of Faith Debuts Not of This World Collection



Quick Take:
Eyes of Faith has launched its ophthalmic collection for Not Of This World (NOTW), a faith-based clothing and accessories company.
Wearer: Those aged 13 to 30, but the collection includes a frame to fit every face, age and style, according to the company.
Specifics: Seven ophthalmic styles.
Selling Points: “Although the NOTW brand is edgy, the rich metallic logo treatments and variety of shapes create the perfect combination of stand-out style and classic wearability," said Jim Schneider, Eyes of Faith co-founder and president. Consistent with the brand's mission to connect biblical scripture to apparel and accessories, all seven style names are inspired by the scripture printed inside each temple. Styles Believe, Power, Faith, Strength, Love and No Worries are available in three uniquely-named color options, and Forgiven is available in two fashion-forward, striped fades. The collection will be distributed to retail optical and represented with point-of-purchase counter cards that spotlight the highly-recognizable logo.
Price Guide: $$-$$$
www.eyesoffaithoptical.com

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SECOND LOOKS

REM Unveils the Fall 2012 Converse Eyewear Collection


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Quick Take:
The Converse Eyewear Fall 2012 collection from REM experiments with a hybrid of spirited colors and classic eyewear shapes.
Specifics: Six new ophthalmic styles.
Selling Points: With temples inspired by the modern age, the Digital shows how playful a minimalist look can be; available in four colors with silkscreen laminated acetate designs. Mind-bending swirls and spots dominate the temples of the Infared, which is available in three classic color combinations with an anything but classic twist. The Composition features a winning silhouette and dazzling colors; while a gentle cat eye shape and matte TR90 temples make the Shutter easy to wear. A must-have combination of peekaboo color and classic Converse eyewear shape give the Filter a fresh look with a blend of rebellious style and unfailing design. The Full Color features a surprising pop of color and unmistakable cool Converse style with a shiny exterior and matte interior in four offbeat color combos.
Price Guide: $$-$$$
www.remeyewear.com

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Viva Presents New Bongo Eyewear Optical Styles


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Quick Take:
Viva International Group has presented new styles for the Bongo Eyewear Fall 2012 collection, featuring playful, yet edgy adornments, including stud plaque detailing and glitter-accented temple treatments.
Specifics: Four new ophthalmic releases for women.
Selling Points: The new Bongo collection is offered in translucent colorations and mixed textures, inspired by the trendsetting lifestyle of today’s Bongo girl. A metal studded plaque featuring the Bongo logo accents the handcrafted acetate temples of models B Fresh and B Feisty. Model B Fresh features a modified oval semi-rimless metal front in black, brown and plum, which coordinates with the temple’s two-tone coloration. Model B Feisty, which features a modified rectangle front, is fully handcrafted in acetate and offered in black over blue, brown striated and burgundy. Glitter dots playfully decorate the temples of models B Tara and B Tasha, highlighted by the Bongo logo. Handcrafted in acetate, model B Tara features an oval front shape and is available in black over red, brown and solid burgundy. Model B Tasha features a modified rectangle profile and is offered in two-toned colorations of black over teal, brown striated and plum horn.
Price Guide: $$
www.vivagroup.com

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Charmant Releases Trussardi A/W 2012 Optical Styles


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Quick Take:
The Charmant Group has released new styles into the Trussardi Eyewear collection for Autumn/Winter 2012. Staying true to Trussardi’s heritage the new styles are a chic, sophisticated statement of a cosmopolitan confidence which showcase the finest materials and spontaneous, Italian-inspired styling.
Specifics: New ophthalmic styles for both men and women.
Selling Points: This fall, Trussardi women's optical styles are heavily influenced by several upcoming trends including an on-going passion for light and translucent lacy looks and an expansion of this year's love of geometric cut-outs, mesh and other holey fabrics. Color-wise, new autumn reds including pillar box or rich burgundy, fresh purple, natural golden fall tones and ever-classic black are introduced. The Trussardi men's opticals look to ultra-hip, oversized square models with well-defined frames and color selections like Havana, light brown and gun. A smooth all over acetate frame or natty mix of marble structured acetate provide a glossy, groomed finish. Product excellence and an impeccable attention to detail are expressed through a high-tech metal spring hinge embossed on the inside with the Trussardi logo. The new imagery for the season, shot by acclaimed photographer Albert Watson, features the men’s style TR12736 and the women’s style 12510.
Price Guide: $$$$$
www.charmant.com/us

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ALSO NEW

Marchon Debuts Fendi Fall/Winter 2012 Collection

Characterized by elegant and unexpected designs, the Fendi Fall/Winter 2012 collection from Marchon features unusual combinations of material and treatments, as well as creativity in both from and character. Color, vibrant and contrasting, is used to enrich and enhance the frame features. Meticulous attention has been paid to quality, while an innate sense of curiosity for the avant-garde transforms this season’s collection to create refines and timeless styles for F/W 2012. www.marchon.com

Safilo Intros New Carrera Folding Sunglasses

Safilo has presented two new Carrera folding sunglasses styles featuring a timeless design and unique stylistic details. The new rounded Pocket Flag 3 and teardrop-shaped Champion Fold models are dedicated to high-tech lovers, catch the eye with their unique folding mechanism. Designed to perfectly combine functionality with distinctive style, they take up less space and have an ultra-lightweight feel. www.safilo.com

Best Image Adds Styles to Dolabany Collection

Best Image Optical has released two new ophthalmic styles into their retro concept collection, Dolabany Eyewear, the rectangular Woody and the more round Albert. Both the Woody and Albert come in size 47-20-145 and both models are made of zyl material. Available colors for both styles include crystal demi, demi amber honey, demi olive green and demi black grey. www.bestimageoptical.net

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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