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October 02, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: MarchoNYC

SECOND LOOKS

ESE: Thierry Mugler
CG: Claire Goldsmith
Kirk Originals: Twenty

ALSO NEW

Luxottica

dpg

LAUNCHES

Marchon Designs MarchoNYC Global Collection


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Quick Take:
As part of their ongoing repositioning of their Global Collections, Marchon has developed a newly designed collection of high-end, boutique fashion, on-trend eyewear under the MarchoNYC name to complement their more classic proprietary offerings.
Wearer: Men and women, age 25 to 50.
Specifics: MarchoNYC consists of 22 total ophthalmic styles in metal and zyl.
Selling Points: There are four new sub-collections that represent the vibe, feel and cultural elements of New York City. Inspired by Downtown NYC “Trend” styles feature retro shapes and trendy colors. West Side “Fashion” includes modern shapes with colors and patterns inspired by apparel, accessories and the lifestyle of the city’s famous fashion district. Uptown “Boutique” features unique and sophisticated styling found in the most prestigious boutiques on Madison Avenue; while East Side “Classic” showcases a design aesthetic and shapes that are clean, simple and timeless. New merchandising materials include a horizontal counter card, as well as both a vertical and horizontal banner with images that portray the entire collection.
Price Guide: $$
www.marchon.com


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SECOND LOOKS

Eastern States Expands Thierry Mugler Collection


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Quick Take:
Eastern States Eyewear has announced the release of new styles in the Thierry Mugler Eyewear collection for fall.
Specifics: Five new colorful optical styles.
Selling Points: Known for its striking, progressive designs the France-based Thierry Mugler has put a heavy emphasis on bright, striking colorations in the latest release for fall with a wide variety of acetates and metal accents. Exotic contrasts such as bordeaux/fuchsia and wine/purple/caramel stand next to retro combinations like black/ivory and brown/rust to provide a bigger width and breadth of color variety than any release to date. Finishes include marble, tortoises, and snakeskin. A highlight of the collection is model 9338 (shown), which features a snakeskin finish on its plastic temples in three bright, rich colors.
Price Guide: $$$$
www.eseyewear.com


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CG: Claire Goldsmith Releases New Styles


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Quick Take:
The CG: Claire Goldsmith collection continues to grow in both size and popularity with the addition of new “future classics” to join the line-up for Silmo 2012.
Specifics: Five new optical styles available in five colors each.
Selling Points: With over 30 styles to choose from, all sporting the CG trademark beveled temples, the collection is going strong. “I feel that these five new styles start to take the CG collection’s look and feel to a wider audience since they are variations on truly classic shapes that have been given the CG color treatment and beveled temples,” said Claire Goldsmith. The Fyfe is a flat-top, slim style for men; while the Baily is a unisex style with a CG twist on a classic pantone. The Sloane is a cat eye for the 21st century featuring elegant lines and unique wrapped temples. The color styling of the Brooke is its most striking attribute thanks to the careful sanding away of the top laminate to reveal the bottom color only the corners while the shape gives a boyish nod to the women’s style. Lastly, the Lomax is Brooke’s big brother with the heavier styling customary of the CG men’s frames with simple, classic lines.
Price Guide: $$$$$
www.clairegoldsmith.com


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Kirk Originals Intros the Twenty Collections


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Quick Take:
In celebration of their twentieth anniversary, Kirk Originals has released two new, limited edition collections for autumn release, Stripes and Pins.
Specifics: Six new optical styles in four colors each; the Paul, Rodney, Carlos, Fernando, Lennart and Roberta, available in aubergine, moss, jet and cobalt.
Selling Points: Leaning on the core values of the brand, both collections celebrate color in a retro style. Named after famous personalities of 1992, the year the company was born, these classic shapes were developed to give a unique identity which is both contemporary and a nod to the brand heritage. Handmade in France from start to finish, the collections hint at early Kirk Originals acetate styling from the ‘90s in a modernist context. Each frame has its own “20 year” badge of authenticity hand-sunk into the tip and the Kirk Originals signature inside the frame.
Price Guide:
$$$$
www.kirkoriginals.com


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ALSO NEW

Safilo Unveils Jimmy Choo Biker Sunglasses

A vintage design inspired by laid back West Coast style, Safilo has introduced the Jimmy Choo Biker sunglasses as part of the 2012/2013 eyewear collection. The androgynous geometric shape and injection-molded frames feature small metal studs in the shapes of playing card suits on the temple tips and mirror the draped biker chains on the brand’s Biker bag. The Biker style is available in four colors; gloss black, matte black, nude and Havana. Each Jimmy Choo 2012/2013 eyewear style comes with a nude-colored case. www.safilo.com

Bevel Adds 16 New Styles for Fall

This year, Bevel went for brash color and thicker constructions in their acetate collection, featuring eight new styles, three of which include the new beta hinge, for a total of four men’s, three women’s and one unisex style. In the Titan collection, there are six new styles; including three women’s and one men’s, as well as a couple of new ultramatte colors; such as a soft orange and a combination of purple and sky blue. Their first Fall Sun collection features two styles, one ultramatte men’s acetate style and one round unisex shape, both with polarized CR 39 lenses with AR on the inside. www.bevelspecs.com

Allison Reveals New Try Change Campaign

Allison has released the new 2012 campaign for Try Change, their house brand of optical frames featuring interchangeable temples, including a video. The Try Change campaign, shot by David Prando, reconfirms the brand’s playful and “changeable” DNA and features a boy and a girl who interpret their concept of freedom by adapting their Try Change frames to the different styles and times of the day through the use of the interchangeable temples. The campaign will be used in new point of sales materials and will appear in social media and in the most prominent Italian and foreign optical trade magazines. www.allison.it

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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