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September 04, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

ClearVision: Dilli Dalli
Mondottica USA: Pepe Jeans

SECOND LOOKS

Luxottica: Ray-Ban Ambermatic
Oliver Peoples: 25 Years

READERS/ACCESSORIES

REM: Visualites

ALSO NEW

Luxottica

dpg

LAUNCHES

ClearVision Introduces Dilli Dalli Children’s Eyewear


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Quick Take:
ClearVision Optical has introduced a new private label brand of frames for infants and toddlers named Dilli Dalli Eyewear. A natural extension of their kids’ collection, Dilli Dalli represents ClearVision’s dedication to all kids as it delivers both fashion and function, the company said.
Wearer: Infants and toddlers, aged 3 months to 3 years.
Specifics: The collection is comprised of six models, three metals, two metal combinations and one acetate, four of which are unisex, while one each is dedicated to boys and girls.
Selling Points: Targeted toward young parents seeking a brand that represents comfort, safety and security, yet still looks fresh and hip, Dilli Dalli eyewear was designed to offer the best product possible at a price point that parents can afford. The frame features include IntelliFlex multidirectional spring hinges, European adjustable cable tips, Italian-made anti-corrosive nose pads and European safety rim-lock screws. Stylistically, the collection is characterized by fashionable colors, whimsical temple motifs like cars, frogs, lady bugs, butterflies and camouflage, interchangeable temples on certain models, optional skull temples available in multiple sizes, slightly bowed temples to fit the curve of smaller heads and flattering eye shapes suitable for multi-focal lenses.
Price Guide: $$
www.cvoptical.com


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Mondottica USA Brings Pepe Jeans Eyewear to U.S.


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Quick Take:
Mondottica USA has introduced the Pepe Jeans Eyewear collection, manufactured by Mondottica International, to the U.S. market in time for Vision Expo West.
Wearer: Pepe Jeans Eyewear is targeted at the younger wearer, making the ever-changing trendy styles accessible and affordable for the fashion conscious.
Specifics: Pepe Jeans Eyewear features male, female, unisex and kid’s optical frame offerings in a variety of acetate and metal styles. Electrifying graphic patterns and endless color options combine with sleek metal detailing and cool logo treatments for a complete collection of 27 styles in over 40 colors.
Selling Points: Much like the Pepe Jeans clothing collections, the eyewear designs are stylish and easy to wear. “We are excited to introduce the Pepe Jeans Eyewear collection,” said Mitch Barkley, CEO of Mondottica USA. “The collection is colorful and youthful with fresh inspiration and focus in all of its design. The eyewear reflects the brand’s trendy urban vibe, and as one of the world’s leading denim brands, we are thrilled to introduce this line to the states.” Available P.O.P. includes large and small counter cards, logo block, wall posters and a 5-piece display.
Price Guide: $$
www.mondotticausa.com


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SECOND LOOKS

Luxottica Celebrates 75 Years of Ray-Ban with Ambermatic Limited Edition Capsule Collection


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Quick Take:
In honor of the brand’s 75th anniversary, Luxottica has introduced the Ray-Ban Ambermatic 2012 Limited Edition capsule collection.
Specifics: Four aviator style sunglasses re-interpreted with a legendary lens color from the brand’s archives.
Selling Points: Honoring its 75th anniversary, Ray-Ban re-introduces Ambermatic lens featured in four iconic shapes; the Ray-Ban Classic Aviator, Ray-Ban Classic Aviator with curved temple tips, Ray-Ban Shooter and Ray-Ban Outdoorsman. In 1937, the first Ray-Ban aviator sunglass was introduced. The style remains unchanged with its classic tear-drop shape, whose design is basic in approach yet innovative in its timeless appeal. For over 75 years, the aviator has been coveted by new generations that seek to reinterpret the style and make it their own, drawing inspiration from mavericks before them. Lenses, and their quality, have always been a key to success throughout the history of Ray-Ban, said the company. Ambermatic is a special yellow lens that darkens depending on light and temperature conditions. By transitioning from yellow to brown, the lens technology blocks glare and highlight outlines and shapes, even in the snow.
Price Guide: $$$
www.luxottica.com



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Oliver Peoples Bows Limited Edition Collection for 25th


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Quick Take:
Found in 1986, Oliver Peoples has announced a special edition collection in celebration of the brand’s 25th year anniversary.
Specifics: One optical style, the XXV-RX, and one sunglass, the XXV-S, in an exclusive color assortment.
Selling Points: With the 25th anniversary approaching, Larry Leight, Oliver Peoples founder and creative director, combed his personal archive of frames, catalogs and design notes and came across a long forgotten sketch. Dated 1989, the sketch was drawn just 2 years after the original Oliver Peoples collection debuted. “I remember when I drew these,” said Leight. “I always loved them, but they just weren’t right for our collection at that time. These frames just felt a little more modern then what we were doing back then. In celebration of the 25 year anniversary I wanted to dig back into our heritage. I wanted it to be new for our consumer but still remain true to our roots. My rediscovery of these designs encompass exactly that.” The special edition frames, XXV-RX and XXV-S, feature strong plastic frame fronts fused with intricately filigreed metal details. The hinge features a custom scroll engraved design and the modified paddle temple is adorned with an arrow plaque used for the first time on an Oliver Peoples frame. Both the optical and sun versions will be offered in modern neutral and classic tortoises along with a special grey option to represent silver, a traditional 25th year celebration color. The sunglass style will be available with VFX Polarized, Photochromic or Mineral Glass lenses. A custom case, inspired by cases used in the first 1987 collection, is debossed with the original Oliver Peoples plaque and completes the anniversary package.
Price Guide: $$$$
www.oliverpeoples.com


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READERS/ACCESSORIES

REM Debuts New Visualites Clear Reading Glasses


Quick Take:
REM has expanded ultra-comfortable Visualites reading glass collection with new colors, styles, and categories.
Specifics: Three-piece construction made of strong, flexible TR-90, now enhanced with bold colors and modern shapes, crafted with polycarbonate lenses and in the following powers: +1.0, 1.25, 1.5, 1.75, 2.0, 2.25, 2.5, 3. 0, as well as sun readers available in three powers: +1.5, +2, +2.50.
Selling Points: The V51 is a round, vintage inspired shape in shades of lemon, cherry, turquoise, tortoise and black matrix. The new V61 is a combination of non-prescription sunglasses with a reading glass bifocal power discretely integrated into the bottom of the lens. The V61’s rectangular shape is compact, ideal for most face shapes and comes in four jewel-toned colors; navy, tortoise, black matrix and burgundy. Each Visualites case comes in a matching color with an easy-to-read label, indicating the featured design of the glasses and color coded for lens strength. A complete array of point-of-purchase support, including displays, is available for retailers.
Price Guide: $
www.remeyewear.com


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ALSO NEW

Zyloware Releases New Etched Styles

Zyloware Eyewear has announced the September 2012 release of three new styles in the Etched by Zyloware collection. The Etched XP 404M features a full rim metal front in a petite oval shape and two-toned, handcrafted zyl temple with a whimsical printed heart design; while the Etched XP 407M has a semi-rimless metal front in a petite oval shape and metal temples which feature an elegant curved shape as well as a printed long-stem rose embellishment. The Etched XP 603M is a full rim metal frame in a modified rectangular shape. The metal endpiece and temple feature a pressed pebbled design on the bottom, while a bold fleur de lis metal plaque features prominently on the temple. All three new styles feature spring hinges and snap-in nosepads, as well as accommodating progressive lenses. www.zyloware.com

Esprit by Charmant Adds New Ladies Optical Styles

Charmant has introduced three new Esprit optical styles for women. The new models for fall/winter are sophisticated but discreet, feminine and cool, with round and softly rounded ovals or slightly retro, modern shapes. The new color combinations echo what was seen on the Fall runways and range from wine to those inspired by tweeds and the ombre hair and makeup trend. The ET 17380 is a slimmer milled metal model in delicate colors and with temples in tweed inspired patterned acetate. The ET 17381 conjures up the ombre trend based on the brightest combinations of blue and brown or more delicate pink and brown in delicate oval shape. The ET 17386 is a thick acetate style in fashionable colors contrasting temples. www.charmant.com/us

Silhouette Presents Titan Next Generation

Silhouette’s newest collection, Titan Next Generation, is a modern take on a classic favourite. The collection features an updated style while maintaining the innovative screwless, lightweight design elements found in every Silhouette product. Made of high tech titanium, the Titan Next Generation Collection features decorative rectangular temple elements, an updated open temple design, and expanded color options. The collection is available in twelve color options – shiny rose, rust red, green, shiny black, shiny taupe, dark green, shiny gold, shiny brown, shiny teal, matte ruthenium, blue, and shiny silver. Marketing materials for the Titan Next Generation Collection include collection cards, counter cards, and posters. www.silhouette.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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