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July 24, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Eyeking: Crocs

SECOND LOOKS

Charmant: Ad Lib
Best Image: Dolabany Kids
Classique: Super-Flex

ALSO NEW

Luxottica

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LAUNCHES

Eyeking Launches Crocs Eyewear Line


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Quick Take:
Eyeking has launched the debut collection of Crocs Eyewear, which includes adult and kids sunwear styles in a variety of classic and colorful styles.
Wearer: Adults and children who are fans of the brand’s footwear collection.
Specifics: The initial Crocs collection features 14 styles, nine polarized styles for adult and five styles (non-polarized) for kids. All styles include swappable fronts and temples made possible through the brand’s patented jibbitz hinge system.
Selling Points: The interchangeable jibbitz system allows consumers to collect, swap, mix and match sunglass faces and temples to create their own custom Crocs sunglasses. Similar to the Crocs footwear collection that comes in a variety of colors, Crocs sunglasses are equally as colorful. Two standouts of the inaugural collection include the C001 and C010, playful and colorful twists on the popular wayfarer shape, for adults and kids respectively. The Crocs Eyewear collection is available in Crocs retail stores, Crocs.com/sunglasses and other retail channels. Eyeking has also introduced a collection of counter displays to support the launch of the collection.
Price Guide: $
www.eyeking.com


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SECOND LOOKS

Charmant Bows New Styles in the Ad Lib Collection


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Quick Take:
The Charmant Group has expanded its Ad Lib line with new optical styles. All frames are made of titanium and feature a unique hinge system made of Excellence Titan material, Charmant’s proprietary material.
Specifics: Five new ophthalmic styles, two for men and three for women.
Selling Points: Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle- conscious urban men and women. This new release features three interpretations of the spring hinge. The first generation is a hook system, and the two newly added hinge offerings include a more traditional screw hinge and a hinge plate system. All three hinges offer the spring hinge function for added wearing comfort in addition to being a visual design accent. The AB3127 is a men’s full rim frame with new hinge design and contemporary color contrasting temple design, while the AB3128 is a men’s full rim frame with new hinge design and contemporary flat metal temple design. For women, the AB3207 is a full rim frame with new hinge design and double layered temple design and the AB3208 is also a full rim frame with new hinge design and two-tone coloring chain like temple design. Lastly, the ladies AB3209 is a nylor frame with new hinge design and color contrasting wave like temple design.
Price Guide: $$$
www.charmant.com/us


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Best Image Debuts Dolabany Kids Fall Collection


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Quick Take:
Dolabany Kids, part of the Dolabany Eyewear Collection from Best Image Optical, has added new frames for the fall season.
Specifics: An assortment of colors in retro and modern shaped frames for children.
Selling Points: The Dolabany collection recreates retro design handmade with Italian zyl in a variety of wearable colors. Comfort and fit are always an integral part of the design features of each and every Dolabany frame. Dolabany Kids now offers a more sophisticated design to the younger demographic. The Moody and Fierce frames compliment many of the adult designs from Best Image Optical without sacrificing the younger appeal. The Moody comes in different two tone colors like pink, purple and mint with an accent of a translucent orange between the frame front and temple. The Fierce is a semi-rimless frame with two tone temples in darker tone colors like purple, brown and black.
Price Guide: $$$
www.bestimageoptical.com


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Classique Releases Super-Flex Kids Styles for BTS


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Quick Take:
Classique Eyewear has introduced the 2012 Back to School Super-Flex Kids collection.
Specifics: Six new models, four for boys, one for girls and one unisex style.
Selling Points: The boy’s collection gets most of the attention this season with four new models in eye sizes ranging from 43 to 47 that are sleek, cool and right on trend. Model SFK 110 is an acetate model with a metal temple décor insert, while SFK 108 is a stainless steel, full rim model with key colors including navy, charcoal, black and brown. For the girls, the SFK 106 is a trendy, playful stainless steel model in fun colors such as brown/fuschia, pink/aqua and purple blue. The centerpiece style for the Fall 2012 Super-Flex kids’ collection is the SFK 107. This unisex style is a retro-inspired acetate model in sizes 44 and 46, available in black crystal, brown crystal and purple crystal. All models incorporate a spring hinge for additional strength, comfort and fit.
Price Guide: $$
www.classique-eyewear.com


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ALSO NEW

Reptile Unveils the Stiletto

Reptile has introduced their Stiletto sun style. The retro cat-eye design screams 1960s chic with gradient polarized lenses and available in two unique acetate colors; black top on Tokyo tortoise bottom laminated on horn and Carmel top on demi blond bottom laminated on butter scotch. www.reptilesun.com


Allison Offers Missoni Vintage Capsule Line

Allison and Missoni have introduced for next season a sunglasses capsule collection, inspired to the 80’s vintage style. The line includes three styles; the MI764, a flat sunglass with vintage round profile featuring flamed acetate in light blue-gray and green and brown, and the MI765, a flat sunglass with a thick profile in flamed acetate in the shades of the blossom almond and yellow, white and green. Lastly, the MI766 is an oval shaped sunglass with a thick faceted construction that encloses the original Missoni yarn fabric from the brand’s Eighties collection. www.allison.it


LBI Presents the Rad 09 Jr. From Geek Eyewear

Geek Eyewear from LBI presents the GEEK RAD 09 Jr. Designed for kids typically 8 to 14 years old, GEEK RAD 09 Jr. has a vintage look and classic styling in miniature replication of the popular Geek Eyewear collection for adults. Unisex, the GEEK RAD 09 Jr. is offered in black, tortoise, crystal, crystal blue, crystal red in sizes 46x17x 130 and 48x17x 135 mm. www.lbieyewear.com



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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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