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July 17, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Essilor Varilux S Series

SECOND LOOKS

Viva: Harley-Davidson Wild Child
REM: Lucky Kid
A&A Optical: PEZ

ALSO NEW

Luxottica

dpg

LAUNCHES

Essilor Debuts Varilux S Series Lenses


Quick Take:
Essilor of America’s Varilux S Series lenses is a digital portfolio comprised of three lens designs: Varilux S Design, Varilux S Fit and Varilux S 4D.
Wearer: Discerning presbyopes.
Specifics: All of the Varilux S Series lens designs are backed by Essilor’s new Nanoptix Technology and SynchronEyes Technology. Varilux S 4D lenses include a third revolutionary technology: 4D Technology. Varilux S Series lenses combine new technologies and innovative design to offer consumers guaranteed performance.
Selling Points: Nanoptix Technology, with four new pending patents, re-engineers the fundamental structure of the lens during the calculation process to deliver a lens that not only virtually eliminates swim effect but also offers increased stability in motion. For the first time in progressive design, SynchronEyes Technology uses the prescription from both the left and right eyes to simultaneously calculate the lenses as a pair to ensure the design is built around both eyes working together as one visual system. According to Essilor, this allows for better retinal image matching and improved spatial perception. Patients experience expansive vision and edge-to-edge clarity. The most sophisticated level of advancement in the Varilux S Series is the Varilux S 4D lens exclusively available through ECPs with the Visioffice System. Just as people are right handed or left handed, they also have a leading dominant eye, the eye that reaches the object being viewed first when we change gaze direction. Only 4D Technology factors in the leading dominant eye and other personalized measurements to deliver faster visual reaction time.
Price Guide: $$$$
www.VariluxUSA.com


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SECOND LOOKS

Viva Bows Harley-Davidson Wild Child Summer Collection


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Quick Take:
Viva International Group has introduced new optical styles into the Harley-Davidson Wild Child Eyewear collection for Summer 2012. The new collection captures the lifestyle of the Harley-Davidson brand with unique temple treatments featuring fun motorcycle-inspired design elements.
Specifics: Five new ophthalmic styles for boys.
Selling Points: The Harley-Davidson Wild Child Eyewear collection is designed to accommodate a wide range of face shapes with each style is perfect for today’s tween on the go. Triple-layered colorizations highlight the temples of the rectangular HD 407 and HD 408. Handcrafted in acetate, each temple features a slight v-shaped design, which accentuates the temple’s tri-colored treatment. The extreme temple designs of models HD 433, HD 434 and HD 435 where bold angular-shaped plastic temple tips feature the Harley-Davidson Bar & Shield logo on the inside right tip, while the sleek design of the metal temples is branded with the Harley-Davidson name imprinted on the outside left temple. Model HD 433 features a semi-rimless metal front, model HD 434 features full-rimmed oval shape metal front and model HD 435 features a full-rimmed rectangle shape metal front. All five models from the new collection feature spring hinges for extra comfort and a secure fit.
Price Guide: $$
www.vivagroup.com


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REM Goes Back to School with New Lucky Kid Styles


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Quick Take:
REM is offering spec-sporting Lucky Kids the coolest new styles for getting back to school.
Specifics: Five new optical styles.
Selling Points: With the signature clover detail on the temple tip, and patterns inspired by the Lucky Kid clothing collection, the new styles have a little bit of good luck in every pair. Girls get a twirl of bohemian magic with the Gypsy, with temples filled with translucent flora on a matte metallic frame. The Favorite is created from a pretty palette of pinks and bright blues, while the Groovy features a subtle batik pattern that decorates the temples. For guys, the Zipper shows off a metal core temple stamped with a signature Lucky pattern encased in translucent acetate and the Stitch is designed with a double layer of contrasting acetate creating a grown-up vintage aesthetic.
Price Guide: $$
www.remeyewear.com

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A&A Optical Releases New PEZ Eyewear Styles


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Quick Take:
A&A Optical has released new PEZ eyewear styles for back-to-school cool. Specifics: Five new optical styles: the Clap, Go Fish, Jockey, Jump Rope, and Mulberry.
Selling Points: The PEZ collection offers stylish and classic eyewear for children in bright colored plastics and super tough metals. Cable temples and pediatric fits are available for infants. Tough and sturdy, PEZ eyewear offers a No Questions Asked Lifetime Warranty. The new Go Fish style is a metal frame with modified rectangle front in pastel hues with fanciful accents. Two-toned, the Jump Rope flourishes with bright, bold color and an oval-shaped double laminate frame front with a blossoming three dimensional flower on the upper eye rim. The square Mulberry features pixel blocks on the temples paired with a simple, classic shape; a metal tea cup eye shape. Accounts who make a purchase between June and Sept. 15 receive a free PEZ sun frame with each PEZ frame purchased. Back2School POP kits started shipping in mid-June with a minimum PEZ eyewear purchase. PEZ merchandising materials include an 8-piece display, logo plaque and counter card. A vibrant colored, candy-shaped eyewear case is shipped with each frame.
Price Guide: $$
www.aaopticalco.com


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ALSO NEW

McGee Adds New Group to Vera Bradley Girlfriends Line

The McGee Group has added a new frame grouping to their Girlfriends Collection for teenage girls, ages 12-20. “Sprinkles of Color” includes three new styles - Candice, Katrina and Maddy- that mix youthful styling with combinations of blues and greens, pinks and purples. The styles also feature floral accents perfect for spring and summer. www.mcgeegroup.com

Zyloware Releases New Sophia Loren Styles

Zyloware Eyewear has released two new styles into their Sophia Loren collection for July. The Sophia Loren M233 is a full rim metal frame in a modified round shape with a split metal endpiece designed in a repeating oval pattern featuring sparkling crystals and colorful epoxy fill that continue onto the handcrafted zyl temples. The Sophia Loren M240 is a full rim metal frame in a modified oval shape with open metal endpieces and handcrafted zyl temples that feature a quilted criss-cross design. Both styles accommodate progressive lenses. www.zyloware.com

Lindberg Introduces New Styles for Spring/Autumn

Lindberg has released new styles for the spring/autumn season. The new 9800 Strip design represents a blend of details from Lindberg’s acetate and titanium plate designs, resulting in a fashion-conscious range that feature more pronounced curves of the brow line, along with a unique screw-free acetate/lens/titanium sandwich detailing. Also new is the Lindberg 1000 which features semi-transparent and matte color from the brand’s Acetanium collection available in new sizes. New shapes and temple designs were also added to the Lindberg 2000 Spirit range. www.lindberg.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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