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July 10, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Zeiss: Progressive Individual 2

SECOND LOOKS

Ogi: Luminescent Sun
Robert Marc: Deep Sea Waters
Best Image: Plume Paris

ALSO NEW

Luxottica

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LAUNCHES

Zeiss Introduces Their Most Personalized Lens To Date, the Progressive Individual 2


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Quick Take:
Zeiss Progressive Individual 2 features new, proprietary EyeFit and CORE (Center of Rotation Evaluation) technologies that improve visual performance and allow independent eye care professionals to meet the needs of patients more precisely than ever before.
Wearer: Discerning presbyopes who want the most advanced customized lens design from Carl Zeiss Vision.
Specifics: EyeFit technology can personalize ZEISS Progressive Individual 2 based on the patient’s visual activity profile, enhancing the near or intermediate/dynamic performance of the lens if needed based on the patient’s visual priorities, while maintaining outstanding all-distance vision performance. “We know that practitioners sometimes want to enhance a portion of the lens for patients with a particular need for up-close vision, computer vision, or dynamic vision for activities like sports, driving, or just working around the house,” said Claude Labeeuw, Carl Zeiss Vision’s Vice President-Marketing. “In the past, this has required switching to an entirely different lens design. EyeFit technology allows us to put that flexibility into one personalized lens.” ZEISS Progressive Individual 2 also incorporates a refinement to the company’s CORE (Center of Rotation Evaluation) technology. The CORE algorithm customizes ZEISS Progressive Individual 2 for the patient’s center-of-rotation distance. Based on extensive ZEISS research, CORE technology calculates each wearer’s center of rotation to within 1mm for 99 percent of wearers.
Selling Points: The customization technologies used in Zeiss Progressive Individual 2 don’t add complexity to the dispensing process. “Rx, frame size and center of rotation customization are all done automatically,” Lebeeuw noted. “Adding more near or intermediate/dynamic vision is a simple selection in the ordering process. Position of wear customization requires just a few extra measurements. With very little additional effort, eye care professionals can create a completely personalized viewing experience that embodies the highest standards of personalized vision care.”
Price Guide: $$$$
www.vision.zeiss.com/us


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SECOND LOOKS

Ogi Debuts the Luminescent Sun Series

 
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Quick Take:
Ogi Eyewear has introduced the Luminescent Sun series to its sunglasses collection. Each style boasts a remarkable color palette and is constructed of the finest materials.
Specifics: Three new sun styles.
Selling Points: “This collection embodies the vision of Ogi Eyewear Suns by providing colorful, fun alternatives to classic shapes,” said Josh Wyman, Ogi’s marketing coordinator. “Whether it’s a relaxing afternoon on South Beach or an exhilarating outing at Mardi Gras, the Luminescent Sun series reflects the consumer’s fashion-forward sense.” These new sun styles bring together inventive shapes with unique materials. Infusing deep, rich color combinations gives each model signature Ogi flair. The 8052 redefines the look of the classic aviator offering an extensive color palette complimented by gradient lenses. Available in five colors; silver, gold, brown, gunmetal and white, the 8052 provides a modern spin on a vintage style. The 8053 blends a metal construction with accents of acetate surrounding the lenses. The sun’s curvature and sleek design is available in four color combinations. Lastly, the 8054 features matte translucent shades of gray, tortoise, purple, or green interwoven with bold fragments to produce a “frosted” appearance. Finished with a glossy interior, the 8054’s oval lenses harmonize with its silver embellishments.
Price Guide: $$
www.ogiframes.com


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Robert Marc Bows Deep Sea Waters Collection


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Quick Take: The Robert Marc goes beneath the surface of the ocean for the Deep Sea Waters collection. The ocean is the inspiration for new materials, shapes and colors.
Specifics: Five new colors – Black Wave, Sea Grass, Aqua Violet, Ultramarine, Brown Shell.
Selling Points: “Life under the sea is a gorgeous, serene and organic experience uncovered by streams of reflected light,” according to Marc. “Skylight scatters through oceanic hues providing genesis for patterns unique to any other locale on earth.” Marc interprets this underwater with muted tones of purple, turquoise and green which contrast tortoise shell, creating unique expressions of pattern and color in each optical and sunglass frame.
Price Guide: $$$$$
www.robertmarc.com


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Best Image Presents New Plume Paris Collection


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Quick Take:
Best Image Optical has revealed the Fall 2012 Plume Paris Eyewear collection inspired by the French cities.
Specifics: Three optical frames.
Selling Points: Plume Paris Eyewear is a European influenced brand that keeps the wearer’s comfort in mind without sacrificing creative design and premium materials. New this season, the Kada is a stainless steel frame, inspired by the city of Nice, features Earth color tones and a soft rubber-like finish to enhance the look and feel of this modern designed frame. The Lyon was inspired by the city of the same name and is highlighted by sharp angles and two-tone color combinations. Lastly, the Seine is a two tone stainless steel frame inspired by the capital city of France, Paris. The Seine was directly inspired by the avant-garde type fashion found throughout the city and features bright color combinations on its vintage inspired metal frame with engraved end pieces.
Price Guide: $$$$$
www.bestimageoptical.com


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ALSO NEW

Charmant Expands Titanium Perfection Line

Charmant has expanded its Titanium Perfection Collection with two new styles in its “Studio” series. The men’s CH10763 features a full rim frame with spring hinge and clean linear profile temple design in black, brown, green and grey. While the women’s CH10892 is a semi-rimless nylor frame with contemporary open square chain temple design in blue, brown, burgundy and purple. www.charmant.com/us

Kaenon Releases New Hutch Sunglass Style

Hutch, the newest, polarized sunglass from Kaenon is now available. The new style, which features the proprietary SR-91 polarized lens, is suitable for a wide variety of face shapes and sizes. Constructed of lightweight TR-90, the Hutch features a “relaxed” 8-base wrapped design for maximum peripheral coverage available in black, matte black and matte tobacco. Custom hinges and non-corrosive, metal inlaid icons are found in all Kaenon products. www.kaenon.com

Henry Jullien Debuts New Style, Paradise

The Henry Jullien collection has added a new style named Paradise to their "Urban" line. The brand continues to forge ahead with the new model that combines metal and acetate and features contemporary lines and sleek logoing on the hinge. The unisex model is made in France and available in four shapes in four colors. www.henry-jullien.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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