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July 03, 2012
VMail ProductWatch
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In This Edition

SECOND LOOKS

Viva: Skechers
Charmant: Puma
Eastern States: Jaguar
Legacie: Judith Leiber

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Luxottica

dpg

SECOND LOOKS

Viva Presents New Skechers Optical Styles for Kids


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Quick Take:
Viva International Group has presented new Eyewear styles for kids for the Summer 2012 season. The new releases reflect the free-spirited lifestyle of today’s kids, combined with the fashion and sport styling of the Skechers brand.
Specifics: Eight new releases consisting of four ophthalmic styles for boys and four ophthalmic styles for girls.
Selling Points: The boys ophthalmic releases feature sporty elements and fun details, including rubberized temples and puzzle accented designs. Models SK 1040 and SK 1041 are metal frames with a raised temple design; model 1040 includes a full-rimmed metal front, while model SK 1041 sports a semi-rimless metal front. Rubberized temples add additional comfort to models SK 1034 and SK 1035, which both feature a puzzle design. Model SK 1034 offers a deeper eye size, while model SK 1035 features a more rectangular front profile. A lively mix of patterns and colors make up the new girls ophthalmic styles which feature playful design elements like shooting stars, flowers and paisley swirls. Colorful rubber stars decorate the temples of models SK 1508 and SK 1509; while models SK 1510 and SK 1511 feature metal temples accented by three polka dot flowers and a paisley swirl design. Style SK 1510 features a full metal rim in a modified oval shape, while model SK 1511 features an acetate front with a soft bowtie shape.
Price Guide: $$
www.vivagroup.com


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Puma by Charmant Intros New Optical Styles


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Quick Take:
The Charmant Group has added new optical styles to their Puma Eyewear collection for Summer 2012. A fusion of fashion, function and comfort is the hallmark of the unique Puma Eyewear style.
Specifics: The release consists of three men’s styles (PU15362, PU15363, and PU15367), two ladies’ styles (PU15364, PU15365) and one unisex style (PU15366).
Selling Points: Highlights of the new releases include the urban, unisex PU15361 style in metal is rendered in this summer's coolest colors and designed for long-wearing comfort and non-slip function enhanced by the rubber inserts at the temple tips. For ladies, the PU15364 is light, trendy and sporty in cool, pastel colors in a half-rim style. Lastly, the memory metal PU15366 for men in a full rim style provides the best technology and lightweight materials available.
Price Guide: $$$
www.charmant.com/us


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Eastern States Bows New Jaguar Sun Collection


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Quick Take:
Eastern States Eyewear has announced the release of seven new Jaguar sunglass styles. The new collection features a mix of Jaguar’s classical sensibilities as well several styles that have a more youthful, fashion forward edge.
Specifics: There are six metal styles and one plastic total, the majority of which are RXable.
Selling Points: Each Jaguar sunglass features a polarized lens option, each style also features one fashion lens option which allows the account to choose which type of lens best fits their shop’s needs. Several materials are used and intermingled, including monel, acetate, carbon fiber and an aluminum-magnesium alloy. Various design details include layered metal detailing, a mix of colors including black, gold, gunmetal, red, brown and tortoise. All styles feature the Jaguar “leaping cat” logo lightly engraved on the lens.
Price Guide: $$$$
www.eseyewear.com, (800) 645-3710


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Legacie Unveils 'Radiance,' the Latest from Judith Leiber


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Quick Take:
Legacie, the luxury house of B. Robinson, has unveiled the latest Judith Leiber group, Radiance.
Specifics: There are three new acetate styles in the collection, one sun and two optical styles.
Selling Points: The exploration of mixed media served as the inspiration behind the Radiance group. The Art Nouveau-influenced temple decor features a combination of titanium, enamel and genuine Austrian crystals; while the accent colors of the laminate frame fronts are picked up in the enamel pieces. A vibrant color palette is apparent on the JL 1643SG, a round sunglass, as well as the optical JL 1644 and JL 1645, an oval cat eye and rounded rectangle respectively, with the bold enamel décor acting as the centerpiece of the heavily embellished temple design.
Price Guide: $$$$
www.legacie.com


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ALSO NEW

Eyeking Debuts Under Armour Team Color Collection

Under Armour Performance Eyewear’s Team Color Collection from Eyeking allows athletes to proudly show off their team pride. The Team Color Collection is featured on Under Armour Performance Eyewear’s rimless frame, UA Igniter Pro. Each pair of UA Igniter Pro is designed in the colors of the wearer’s favorite team, allowing players and fans to personalize their gameday gear. The UA Igniter Pro also features a variety of Under Armour Performance Eyewear’s superior vision, strength and comfort technologies. www.eyeking.com

Spy Reveals the Limited Crosstown Collection

The Spy Crosstown Collection is a beautifully crafted, limited offering inspired by the brand’s Golden State roots and fondness for New York City. Drawing on their collective passions for quality design, music, art and getting busy outdoors, the premium collection was designed to combine fashion and function with seven sun styles. As part of Spy’s ongoing commitment to crafting quality eyewear, each piece in The Crosstown Collection is hand constructed from acetate with unique metal styling details and quality CR-39 lenses with anti-reflective coatings. www.spyoptic.com


Nanofilm Offers School Bus Lens Cleaning Kit

Bright, yellow and kid friendly, describe Nanofilm’s new Ultra Clarity School Bus Lens Cleaning Kit, a serious lens care kit in a fun, school bus-shaped box. Part of the company’s Little Eyes Care Collection, the box features pop-out wheels and makes a great back-to-school shopping display for optical stores while including a 1-ounce Ultra Clarity spray in a colorful crayon design, a microfiber cloth and an option for customization where the name and telephone number of the ECP can be added to the 1-oz spray bottle’s label. Additionally, kids can add their own name to the “This Belongs To” area. Later in 2012, Nanofilm will add a School Bus Kit that includes moist towelettes for convenient lens cleaning. www.nanofilmproducts.com


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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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