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May 22, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

L’Amy: Nicole Miller

SECOND LOOKS

Viva: Harley-Davidson
New York Eye: Ernest Hemingway
McGee: Vera Bradley

ALSO NEW

Luxottica

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LAUNCHES

L’Amy America Launches Nicole Miller Eyewear


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Quick Take:
L'Amy has launched the Nicole Miller eyewear collection for spring/summer 2012. Nicole Miller's signature is feminine, sexy and refined and she draws inspiration from a wide range of influences including cinema, contemporary art, mid-century architecture and exotic cultures and the eyewear collection reflects those elements.
Wearer: Aspirational women 16-55 years old with the core target between 30-50 years old.
Specifics: The collection offers a range of rich colors and on-trend shapes meant to appeal to the Nicole Miller customer of today with 19 ophthalmic styles and 15 suns.
Selling Points: The five themes in the Nicole Miller eyewear collection - Celtic, bicycles and bicycle parts, nstar, grafik and material effects - features elements from each inspiration. New York City street names are used for each style to reflect Miller’s New York City lifestyle. The Nicole Miller Greene optical and Stanton sun are feminine and delicate with a modern shape and touch of gothic in rich colors. The Astor sun and Varick ophthalmic styles translate the urban chic of NYC in two distinct bicycle-inspired temple details. The collection comes with a corresponding clutch case featuring Nicole Miller’s logo and signature nstar pattern in chartreuse on the inside.
Price Guide: $$$
www.lamyamerica.com

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SECOND LOOKS

Viva Bows the Harley-Davidson Eyewear Spring Collection

 
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Quick Take:
Viva International Group has introduced new styles into their Harley-Davidson Eyewear collection for Spring 2012. Each reflects the distinguished quality and workmanship of the Harley-Davidson brand.
Specifics: Ten new styles for men and women, including sun and optical frames.
Selling Points: The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand. Each frame is solidly constructed and designed with clean lines and subtle logo treatments. The new prescription-ready sunglass models from Harley-Davidson deliver full UV/UB protection, along with sporty, yet fashionable design elements. The Spring/Summer 2012 campaign was inspired by the backdrop of Asbury Park, NJ, home of The Stone Pony and Bruce Springsteen. New merchandising materials consist of an 8-piece countertop display, a 1-piece highlighter plaque, countercards, mirror and a logo plaque.
Price Guide: $$
www.vivagroup.com

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New York Eye Debuts New Ernest Hemingway Styles


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Quick Take:
New York Eye has released new styles in to the Ernest Hemingway Collection.
Specifics: This debut, the second release of styles for this collection launched in January 2011, includes 15 new vintage-inspired ophthalmic styles, featuring retro round metals, torts and translucent colors, as well as cat eyes and 1950s-inspired looks.
Selling Points: “The Ernest Hemingway collection has a broad appeal as it targets three generations of consumers,” said Arthur Jankolovits, president of New York Eye. “That includes the younger generation, who is drawn to the hip, retro styling; today’s more youthful but mature generation who is increasingly style conscious; and the older customer who has longed for years for a redux of comfortable, larger, and deeper shapes.” One of the most notable features of this release is that it greatly increases the number of metal frames available in the collection from two to six. Metal shapes include oversized rounds and ovals plus “Mad Men” worthy, 50s-inspired plastic/metal combinations. Another key ingredient to the new extension is the addition of crystal plastic colors such as blue, green, yellow, clear crystal, and pink.
Price Guide: $-$$$
www.newyorkeye.net

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McGee Introduces the Vera Bradley Island Style Suns


Quick Take:
The Vera Bradley Island Style collection of sunglasses from The McGee Group combines fashionable shapes with classic Vera Bradley colors.
Specifics: With unique design elements inspired by the latest Vera Bradley colors, the collection includes eight sunglass styles – the Kim, Katie, Miriam, Margarette, Florence, Leigh, Ashton and Blair. McGee also partnered with Carl Zeiss, Inc. to offer a wide range of lenses, from solid to fashion gradient colors.
Selling Points: Kim, available in the Ellie Blue and Suzani patterns, and Katie, available in Floral Nightingale and Suzani, offer oversized eyeshapes for the modern woman. Miriam, Margarette and Ashton offer more classic looks. Both Margarette and Miriam are polarized, and are available in two colors, while the oversized Ashton is offered in Island Blooms and Camellia colors. Florence provides a contemporary twist on this classic aviator shape in Floral Nightingale and Rosy Posies. Blair offers a different twist on the classic aviator, with metal temple accents and bold Vera Bradley colors on the exterior temples available in Camellia and Suzani. Leigh is a classic wayfarer with the latest Vera Bradley patterns, Camellia and Rosy Posies, on the interior temple. Accounts that purchase any 12 frames from the collection will receive a Vera Bradley Beach Towel and two-sided poster.
Price Guide: $$
www.mcgeegroup.com

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ALSO NEW

Zyloware Releases New Randy Jackson Styles

This month, Zyloware has released new two new styles in their Randy Jackson Eyewear collection. The Randy Jackson 3011 is a bold, full rim zyl frame in a modified rectangular shape that accommodates progressive lenses and is a modern take on a retro frame with two-toned temples. The Randy Jackson 1039 features a full rim metal front in a modified rectangular shape with a stylish double bar bridge and handcrafted zyl temples in a two-toned coloration. Spring hinges and adjustable nosepads round out this frame and allow for added comfort, while the frame itself accommodates progressive lenses. www.zyloware.com

Prodesign Extends the Essential Collection

Prodesign has customized styles 1379-1387 in their Essential Collection to accommodate smaller faces. The popular styles now come in smaller sizes for smaller faces or even for kids. The brand has come up with a new graphical look while retaining the same technique of hand-painting the line that goes all along the edges of the front and the temples. The colors scheme is playful to give dynamic expression and flow between the front and the temples. There are five different shapes, three feminine, one unisex and one masculine, in four to six colors each. www.prodesigndenmark.com

Charmant Adds Esprit Ladies Ophthalmic Frames

Esprit by Charmant has introduced four new fashionable ladies styles in its optical collection. Included are a semi-rimless frame with combination material and spring hinges, the ET17359 and a milled design with acetate temples, the ET17368. Additionally, there is a full rim metal with spring hinges, the ET17371; and a semi-rimless metal design with spring hinges, the ET17372, both offered in two different sizes. Each new style comes in a selection of four colors each. www.charmant.com/us

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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