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April 24, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Virtual Lens: Sharper Image

SECOND LOOKS

Safilo: Tommy Hilfiger Kids
Revo Sunglasses
Zig Eyewear: Ziggy & Jean Reno

ALSO NEW

Luxottica

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LAUNCHES

Virtual Lens Express Bows Sharper Images Frames


Quick Take:
Virtual Lens Express has launched the Sharper Image Frame collection to companion their Sharper Image Lens collection.
Wearer: The 25 and up trendy consumer, male and female.
Specifics: The initial launch collection features eight men’s and eight women’s styles. The frames, like the lenses, will be available factory direct and offered as part of a frame and lens program designed to give accounts better than average margins, the company said.
Selling Points: Many frames are made of 100 percent Titanium; some are combined with handmade acetate materials in rich color combinations. The collection features full rim and semi-rimless styles in cool, cutting-edge designs created to offer great fit. High tech metals and cool designs will remain the hallmark of future releases. A sun collection is planned for April that will emphasize the company’s ability to combine Sharper Image’s state of the art wrap lens technology with the latest sports frame designs. P.O.P. for the line will include a standalone floor display that accommodates 24 pieces.
Price Guide: $$$
www.virtuallensexpress.com

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SECOND LOOKS

Safilo Unveils New Tommy Hilfiger Children's Frames


More Images
Quick Take:
Safilo Group has added children’s sunglasses and optical frames to the Tommy Hilfiger eyewear collection. The junior frames are inspired by the brand’s classic American cool heritage. Specifics: Targeted to 8- to 12-year-olds, the Tommy Hilfiger children’s eyewear collection meets the needs of young customers, ensuring functionality, comfort and protection for the eyes with two new optical styles and one sun.
Selling Points: The School Time group features classic shapes with a youthful feel. A smooth, round optical shape in acetate (model TH 1144) features bold color combinations in four shades; transparent light brown/white, blue/red, transparent red/blue, and cyclamen/fuchsia. The flex hinge on the temples ensures comfort and versatility. A round-shaped metal optical frame (model TH 1146) has a lightweight, ultra-slim feel, with modern appeal. Comfortable two-tone rubber tips in Tommy Hilfiger’s iconic red, white and blue match this optical frame’s soft color tones: blue with white/red tips, gloss red with white/blue tips, honey with white/pink tips, and brown with orange/blue tips. The sports-inspired, rectangular-shaped, wraparound sunglasses in the Holiday Spirit group are a multi-layer acetate (model TH 1148/s) are ideal for leisure time, holidays and outdoor activities. Tommy Hilfiger’s signature flag is featured on the temples, displayed in bright, vibrant colors.
Price Guide: $$
www.safilo.com

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Revo Debuts New Sunglass Styles for Spring


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Quick Take:
Revo has announced the release of new sunglass styles for Spring 2012.
Specifics: With a rich heritage in glass lenses, and on the heels of the 2011 Water lens debut, Revo is offering a Revo Crystal Water lens in three new styles - the Headway, Windspeed and Square Classic. To complement these introductions, Revo is also offering the Descend, a rimless style with four Serilium (polycarbonate) lens shape options.
Selling Points: Revo Crystal lenses are built from Revo’s proprietary high-grade optical glass that is highly scratch resistant. This is paired with Revo’s High Contrast Polarization which enhances color, clarity and contrast while effectively blocking glare, as well as Taper Corrected Optics which ensure unparalleled optical accuracy. The Headway is Revo’s first nylon frame to feature the Crystal Water lens. It is also the first style to include our detachable leash and floating buoy, when the leash and buoy are connected to the eyewear, the eyewear will float if dropped in water. The Windspeed combines a sleek, timeless design great for all faces with some of Revo’s key technical features. It is perfect for the recreational boater, or a traveler in need of style without sacrificing performance. The Square Classic is inspired by the classic style that Revo was first recognized for in the 1980’s when skiing legends sported Revo sunglasses. The Descend collection consists of a rimless frame style with four different lens shape options, all featuring Revo Serilium lenses. The Descend collection offers a lightweight, active option to the outdoor enthusiast. Each of the four lens options is designed to implement prescription availability.
Price Guide: $$$
www.revo.com

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ZIG Eyewear Adds New Ophthalmic Styles


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Quick Take:
Zig Eyewear, designed by Montreal-based designer Cendrine Obadia, has added new styles to their Ziggy by Cendrine O. and Jean Reno by Cendrine O. lines.
Specifics: 16 new ophthalmic styles with hot-off-the-runway appeal.
Selling Points: This spring, Cendrine O. gathered inspiration from her travels around the globe to create her newest releases in the Ziggy by Cendrine O. and Jean Reno by Cendrine O. lines, all of which complement this spring’s hottest trends on the runways. Strong themes in this spring’s line include retro, cat-eye looks and mod, round frames (ladylike looks and 1960s references ruled the runway); graphic, eye-catching shapes (reminiscent of this spring’s bold print separates); refined, minimalist silhouettes (quiet neutrals and clean-lined looks are big); and embellished, ornate frames that reference florals and botanicals, with a splash of the exotic. Some of Cendrine’s newest designs incorporate a new technique with the use of epoxy as the main structure of the frame. The styles also incorporate techniques such as pressed metals, laser-cut detailing, banded metals and multi-dimensional artistry. Retailers can view all available models, as well as detailed photographs of all color options, and place an order directly to ZIG Eyewear through the company’s password protected online catalogue which was specifically designed for a retailer to demonstrate directly alongside their customer.
Price Guide: $$$-$$$$
www.zig-eyewear.com

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ALSO NEW

Revolution Presents New True Religion Sun Styles

Revolution Eyewear has released six new sun styles into their True Religion eyewear collection which portray the same ‘hippie, bohemian-chic-flare’ with a ‘vintage-feel-vibe’ that the brand’s jeans emit. The collection features the finest quality components available and a highlight style of the season is the Jamie, a bold, retro influenced style, in a gradient burgundy pink. www.revolutioneyewear.com

Kenmark Reveals New Vera Wang Optical Styles

The Kenmark Group has added two new ophthalmic styles to the Vera Wang collection. The Splendid, a metal/titanium style available in gunmetal, black and pecan, features over 30 hand applied Swarovski stones on each temple. The V087 has a vintage-inspired shape and temple profile that has been stylishly updated with the incorporation of sophisticated zyl color contrasts and a metal logo plaque décor. The V087 is available in burgundy, black, horn and sky zyl. www.kenmarkoptical.com

Legacie Bows New Judith Leiber Group, Royal Plissé

Inspired by the crown jewels of Europe’s storied royal families, the Judith Leiber Royal Plissé group from Legacie highlights the stoned detailing which is a Leiber hallmark. The JL 1648SG, a titanium aviator; JL 1649, a titanium top-bar oval optical; and the JL 1653SG, a glam shield, all feature a single row of jagged-set square and baguette-shaped genuine Austrian crystals. The JL 1650SG, an oversized sunglass; JL 1651, a geometric optical; and JL 1652, a rectangle optical, are acetate frames with a combination of enamel and crystals in an ornate pleated temple design. www.legacie.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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