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April 17, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Ferragamo
VSP Expands Unity Line

SECOND LOOKS

Viva: William Rast
Prodesign: Essential

ALSO NEW

Luxottica

dpg

LAUNCHES

Marchon Unveils the Ferragamo Debut Collection


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Quick Take:
For Spring/Summer 2012, Marchon has introduced the new Ferragamo Eyewear collection which embodies the unique and timeless style synonymous with the Italian brand.
Wearer: Fans of the brand, well-known for its shoes and leather goods, which have long been associated with luxury.
Specifics: The collection features the innovative use of materials and skilled craftsmanship and translates the brand’s heritage into an initial launch collection of 37 suns styles and 37 ophthalmic frames. There are 49 styles available for women and 25 for men.
Selling Points: The styles incorporate accents on the frame fronts, end pieces and temples that create an air of sophisticated femininity and casual masculinity. Signature details include the 'Gancino' and 'Vara,' iconic Ferragamo details commonly incorporated into the brand’s accessory collections. The Gancino is fashioned after an iron gate at the company's Florentine headquarters and is molded of polished metal and enamel; while the Vara, a clasp reminiscent of a bit, is engraved with the Ferragamo logo. In keeping with the brand's roots, the collection features a standout aviator sun style whose frame front and end pieces are wrapped in leather.
Price Guide: $$$$$
www.marchon.com

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VSP Optics Group Expands Unity Performance Optics Line


Quick Take:
VSP Optics Group is expanding the portfolio of its Unity Performance Optics products with the introduction of Unity PLxtra and PLxtreme digital progressive lenses, Unity SVxtra and SVxtreme digital single vision lenses, and Unity CVx computer vision lenses. All the lenses offer position-of-wear precision, delivering a customized prescription that gives patients even greater personalization and visual clarity by compensating for frame wrap, pantoscopic tilt, and back-vertex distance.
Specifics: Unity PLxtra is a VSP “O” category digital progressive lens in five fixed fitting heights from 12mm to 20mm with position-of-wear design customization. Unity PLxtreme is the Unity progressive lens solution for wrap frames. Unity SVxtra is a customized, digital single vision lens solution compensating for the patient’s individual position-of-wear measurements. Unity SVxtreme is the single vision performance lens choice for patients with high wrap frames. Unity CVx is designed for patients who spend more than two hours per day in front of a computer, tablet or smartphone; it offers optimal vision and comfort in the near and intermediate viewing area. CVx lenses are simple to dispense and only require the patient’s distance prescription and reading addition power. “The expansion of Unity Performance Optics allows our organization to continue supporting independent eyecare professionals with new products powered by the latest technology at a great value,” said Dave Delle Donne, VSP Optics Group’s VP of business development. “We pair that technology with an easy dispensing process for patient and provider, ensuring their satisfaction above all else.”
Selling Points: Available to all eyecare professionals and patients, Unity lenses are available in virtually all materials. Additionally, VSP practices can maximize their revenue and receive up to $25 in Unity Savings on each qualifying VSP claim. Designed to support VSP practices, the Unity Savings program lets VSP providers exclusively receive $10 for each Unity progressive lens dispensed to a VSP patient. They can then earn an additional $10 for adding Unity Performance Coatings and another $5 for adding Transitions.
www.vsplab.com

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SECOND LOOKS

Viva Presents New William Rast Men's Styles


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Quick Take:
Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. Specifics: The sleek and sporty designs of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames, are inspired by the Americana heritage of the William Rast brand. A new style from the William Rast Racing collection is also available for spring.
Selling Points: Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo. The sunglass styles of the spring collection offer a blend of sport and sophistication, while delivering 100% UVA/UVB sun protection. Merchandising materials include an eight- to 16-piece countertop rotating display, eight-piece tray, one-piece logo block, counter cards and mirror.
Price Guide: $$-$$$
www.vivagroup.com

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Prodesign Denmark Extends Essential Collection


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Quick Take:
Prodesign Denmark has extended their Essential collection. The Essential collection is characterized by having a distinct milled pattern, made from three layers of acetate – the pattern is milled down to reveal the second color.
Specifics: Six new shapes, styles 1694 through 1699, in two to four colors each. All shapes accommodate progressive lenses.
Selling Points: The new styles highlight an abundance of colors choices, including a high fashion white and a bold red front color on the masculine shapes; while the feminine shapes reveal both a cream brown and a deep, beautiful petrol. The variety of shapes and colors are designed to appeal to markets across the globe, and the introduction of the new colors, which is different from what Prodesign has done in the past with the Essential collection, makes these new styles an exciting new addition to the collection.
Price Guide: $$-$$$
www.prodesigndenmark.com

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ALSO NEW

Charmant Intros New Branding Strategy for Titanium

Charmant USA has teamed up with a New York City advertising agency to launch the new brand image for their flagship line: Charmant Titanium Perfection. The new strategy will involve a comprehensive campaign that speaks to retailers and end-consumers. This multi-channel approach will involve trade ads, in-store displays, brand videos, and a brand book. All vehicles will showcase the evolution of the brand and identify the newly expanded Charmant Titanium target wearer. Charmant Titanium now consists of 33 men’s frames and 29 women’s frames, divided into three segments: Signature Series, Studio Series, and Statement Series. Each series has its own unique attitude and will appeal to different personalities. www.charmant.com

Optylux Bows New Flair Art Couture Collection

Optylux Group, exclusive U.S. distributor of luxury German eyewear brand Flair, has introduced the new Flair Art Couture collection. The extraordinary style of the Art Couture collection results from precious Swarovski crystals mirrored by vacuum metalizing, thus enhancing the reflections and color. The impression of the frame is underlined by 24-carat gold plating and partial rhodium plating of the precious materials. The surface is refined by hand - through hammering, brushing or coloring - to imply gold or diamond dust. Each Flair Art Couture frame comes with a matching ring and the Flair certificate in a special golden box. www.optylux.com

Ørgreen Adds New Styles for Spring/Summer

Ørgreen has added new styles for spring/summer. Three key optical styles from the new spring/summer collection include the Carter, Drummer and Kube. The unisex Carter features a mint green acetate interior and charcoal exterior inspired by 50's interiors. The unisex Drummer has a retro bohème look in a green havana acetate originally from the 60's. Lastly, the Kube is a square unisex frame in subdued colors that melt into the soft corners; while a splash of color near the upper part of the brow in aqua or amethyst with a titanium rim underneath adds interest. www.orgreen.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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