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April 03, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: Etched

SECOND LOOKS

Ogi: Seraphin
Modo: Eco
LBI: Geek
Bevel: New Styles

ALSO NEW

Luxottica

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LAUNCHES

Zyloware Launches Etched Collection


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Quick Take:
Zyloware Eyewear has launched a brand new house collection of ophthalmic eyewear designed for today’s fashion trends and inspired by tattoo artwork called Etched by Zyloware.
Wearer: Those that seek bold eyewear with striking embellishments.
Specifics: Six men’s and six women’s styles, with many featuring snap-in nose pads and spring hinges, as well as accommodating progressive lenses.
Selling Points: Zyloware has designed Etched to fill a niche for those that seek striking eyewear and to enhance the offerings of the independent optometrists and optical retail shops. Etched features bold styling for men and women. The men’s collection features tattoo-inspired designs including daggers, tribal patterns and fleur de lis in tonal and subdued colors. The women’s frames highlight fashionable tattoo-inspired art as well, including roses and fleur de lis, in rich colors and wearable. Both collections include metal, acetate and combination frames in full trim and semi-rimless styles. Many styles feature snap-in nose pads and spring hinges, as well as accommodating progressive lenses.
Price Guide: $$
www.zyloware.com, (800) 765-3700

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SECOND LOOKS

Ogi Presents the Seraphin Gentleman's Collection


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Quick Take:
To appeal to today’s urbane gentleman who is faced with more eyewear choices than ever, Ogi has added new models into their Seraphin Neoclassic Collection that define a distinct class of timeless eyewear.
Specifics: Eight new ophthalmic styles for men that combine simplicity with a splash of intrigue.
Selling Points: Seraphin appeals to the romantic hero who yearns for sophisticated luxury, precision handcrafting and comfortable price points. According to the company, carefully chosen eyewear tells the world that a man is well put together, organized, faultlessly groomed, reliable, capable of independent thought and has great taste. It's important for men to exude class and to look at eyewear as a source of pride rather than an everyday necessity, the company said. As such, key styles include the Quincy, whose intellectual façade reflects the vintage inspiration behind its design, available in smaller dimensions and with the application of dual rivets. The Harrison is an essential everyday style that blends simplicity with character in a thick, contemporary shape. Lastly, the Washington features a front crafted from layered premium Italian acetate with soft curves that contrast hard edges. All Seraphin eyewear styles come with a leather hardcase and mico-fiber cleaning cloth; while point-of-purchase materials include a Seraphin logo plaque, counter cards and large window banners.
Price Guide: $$$
www.ogiframes.com

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Eco by Modo Debuts Spring/Summer 2012 Collection


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Quick Take:
Eco by Modo has released its SS12 collection along its tagline 'Look Good, Feel Good, Do Good.'
Specifics: This season Eco adds 10 optical and three new sun styles which predominantly retro-inspired - cool eyewear (Look Good), made of at least 95 percent recycled materials (Feel Good) which plants a tree for every frame purchased (Do Good).
Selling Points: The optical collection consists of four women’s and six men’s frames. Fashion-forward and timeless, style 1107 is a chunkier square style which compliments many face shapes. Styles 1108 and 1109 are striking butterfly silhouettes, both girly and flattering. Model 1113 is a unique rectangular optical that features a lightweight stainless steel front with thicker brow detail and plastic temples. The men’s styles include both classic rectangular and round retro frames. Models 1104, 1105 and 1106 are handsome retro additions to any men’s wardrobe in conservative and wearable colors such as black, tort and smoke. Styles 1110, 1111 and 1112 are classic rectangular shapes with a color focus on black, tort, navy and brown. The sun collection consists of two aviators for men, one timeless classic (120) and a modern aviator with a very masculine tone (121), while for women, Eco introduces a chunky cat-eye shape. The packaging consists of a box and a case. The box is made of recycled paper and using soy ink for the printing. The case is made of RPET (Recycled Polyethylene Terephthalate) which is made out of recycled soda bottles.
Price Guide: $$$
www.modo.com

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LBI Eyewear Adds New Geek Eyewear Styles


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Quick Take:
LBI Eyewear has introduced new styles into their Geek Eyewear collection inspired by the allure of Japan. Known as a place of studied artistic style and tranquil beauty, Japan is equally famous for being the epicenter of all things “Geeky” as a leader in technological innovation, the company said.
Specifics: Three new optical styles for men and women.
Selling Points: Geek 114 is inspired by the non-stop activity one of the leading fashion capitals of the world, Tokyo’s all night hipster and karaoke bars, with its a modern, more oblong front shape. The larger size enables taller and bigger men to update their eyewear wardrobe and capture the “Geek look” in black and tortoise with spring hinges. The Japanese refer to modesty of thought as “Wabi-Sabi” and this same sense of humility, is captured in the Geek 117. The thin all-plastic handmade front is balanced against a more structured end piece in black and tortoise with an agile spring hinge. The people from Osaka are noted for their inner poise, a characteristic the Japanese refer to as “Gaman.” Such restraint is evident in Geek 118, with its deep, elegant front design perfect for patients wearing progressive lenses and seeking an expanded field of vision. The unisex Geek 118 comes with a spring hinges in black and/or tortoise.
Price Guide: $$$
www.lbieyewear.com

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Bevel Introduces New Spring Styles


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Quick Take:
Bevel has added new styles for spring, some of which feature the company’s patent-pending beta hinge design.
Specifics: 16 new styles, including ophthalmic and sun, across the acetate and titanium collections.
Selling Points: After two years of development, Bevel has launched a full beta-hinge/temple design, the next level of their titanium flex hinge, on an acetate frame. The patent-pending, one-piece beta hinge is carried thru the core of the temple which allows for flexibility while continuing the companies “notchdesign element” from their previous titanium collections. New releases include five new acetate styles, five new shapes, three of which include the new beta hinge. In total, there are two men’s styles, two women’s and one small unisex style. In titanium there are six new styles; one small man’s, one petite woman’s, three medium women’s and one small semi-rimless style. There are five new sun styles, four for women in shiny acetate and one for men in ultra-matte acetate. All sun styles are come with polarized CR 39 lenses with inside AR coating. From a color perspective, greens are the inspiration for summer (although purple crops up as usual) and marks a conscious move away from the Earth tones of fall towards an optimistic flourish of brighter colors.
Price Guide: $$$
www.bevelspecs.com

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ALSO NEW

REM Bows the Converse Overtime "Caution Tape" Shades

REM has introduced the edgy unisex Overtime "Caution Tape" shade from Converse Eyewear for Summer 2012. Crafted for maximum impact with bold styling, color contrasts and the Star Chevron graphic logo on the temple, this exclusive style from the new Converse Star Chevron Eyewear Collection is a sporty oversized sunglass with caution tape graphics. The Overtime sports the new Star Chevron design concept, with temple tips and nose-pieces crafted in a comfort-grip rubber in courageous contrasting colors. www.remeyewear.com

Marcolin Reveals Roberto Cavalli Special Edition

Roberto Cavalli and Marcolin have presented a special edition sunglass collection for the brand’s Fall/Winter 2012-13 women’s fashion show. The Wild Diva model is a celebration of woman and pays homage to her femininity. An iconic, glamorous model with a unique look; its audacious shape and surprising colors make it daring with a “second skin” effect in a crocodile/ostrich/shagreen print. Bold chromatic contrasts, from the winter colors - black tobacco to purple and back, to stronger and more extreme pink, violet, yellow and acid green - all come with matching or contrasting gradient lenses. www.marcolin.com

Villa Eyewear Offers Rye&Lye New Styles

Villa Eyewear has introduced the new Rye&Lye eyewear collection which takes its inspiration from the parks and the theaters of Manhattan, places where people can escape the daily grind. The collection includes nine new styles for the season which feature details like leather, velvet and wood. The styles also feature rich in details and colors. www.villaeyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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