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March 27, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Viva: Mark Nason
Mikli: Mileage

SECOND LOOKS

Marchon: Fendi
Lindberg: New Styles
Switch Vision: Full Rim Styles
A&A: Jimmy Crystal New York

ALSO NEW

Luxottica

dpg

LAUNCHES

Viva Bows Mark Nason Eyewear for Spring/Summer


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Quick Take: Viva International Group has introduced the Mark Nason Eyewear Spring/Summer 2012 collection.
Wearer: Fans of the classic rock ‘n’ roll elements and signature embellishments seen in the brand’s couture leather boot designs.
Specifics: The collection consists of 13 ophthalmic styles and 18 sunglass styles for men and women with design elements that include the Mark Nason “signature” dragon, crosses and detailed roses.
Selling Points: The nine piece men’s ophthalmic collection fuses cool sophistication with a rock ‘n’ roll attitude. Premium materials are used throughout the collection, including handmade acetates, matte and antique metal finishes and leather trims. While the women’s ophthalmic collection consists of four styles, all crafted in handmade acetate with a polished finish. There are eight men’s, six women’s and five unisex sun styles, featuring polarized, CR-39 and CRXII lenses. Design elements include leather trims, textured metals and iconic logo treatments. Merchandising materials include a two-piece display, counter cards, logo plaque, 18-piece tower and pedestal base.
Price Guide: $$$$-$$$$$
www.vivagroup.com


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Mikli Reinvents Aviator in ‘Mileage’ Collection


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Quick Take: Alain Mikli International has introduced the Mileage Collection consisting of several interpretations of the iconic aviator frame from designer Alain Mikli.
Wearer: “Young and old, men or women.”
Specifics: In the line the universal and timeless frame has been reworked into a collection of eight styles, each of which can be fit with prescription lenses and is available in four or six colors.
Selling Points: The collection’s name pays tribute to the legend of aviation and cars. Everything from ophthalmic and sunglass styles, to metals and acetates, to sports and sophisticated styles are represented so that young and old, men or women, can find a Mileage frame that suits them. The variety of interpretations includes 50 color schemes from monochromatics to mixed shades of black, beige, red, blue, caramel, violet, orange, nude pink, pistachio and grey, as well as gradations, checks or leopard.
Price Guide: $$$$$
www.mikli.com


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SECOND LOOKS

Marchon Presents Fendi S/S 2012 Collection


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Quick Take: This Spring/Summer 2012 season, Marchon debuts a Fendi sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house.
Specifics: Four new optical styles and four new sun styles.
Selling Points: The double “F” logo is inlayed onto rich zyl in unique forms, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, Fendi pushes expectations and reinterprets the Fendi “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand. For sun, the FS5257, inspired by the Fendi “Mia” handbag, is made of plastic in a cat-eye shape with the Fendi interlocking double “F” logo is inlayed onto end pieces underneath a distinctive brow that extends towards temples. Featured in the S/S 2012 Fendi ad campaign, the FS5261 is inspired by the RTW Cruise collection with strategic color blocking that highlights the curves of the modified, slightly rounded, cat-eye frame. Smooth zyl lines and metal corners describe the modern FS5211 where the Fendi double “F” pattern is discreetly hidden in custom double laminate zyl. Lastly, the FS5226 reinvents the square frame with metal corner accents on a molded polished metal frame. In ophthalmics, the F977 and F960 feature elongated classic elements in a contemporary, sleek style. The F968 integrates the iconic Fendi logos prominently on the frame fronts in an uplifting cat-eye shape. Finally, the F973 features the Fendi double “F” logo inlayed onto the temples in a classic square shape.
Price Guide: $$$$
www.marchon.com


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Lindberg Debuts New Styles to Several Collections


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Quick Take: Lindberg is offering a number of new and exciting models that appeal to the more classic and fashion-conscious spectacle wearer.
Specifics: New optical styles in three Lindberg collections.
Selling Points: Lindberg Strip is a titanium plate frame collection. Technology is constantly creating new possibilities for how titanium plate can be twisted and bent to produce the most attractive and elegant styles. The new models are characterized by a marriage of aesthetics and functionality in larger, dynamic shapes. As a new variant of the Strip collection, Lindberg has designed four models for teenagers in order to create a cool, adult look that appeals to young spectacle wearers. In Acetanium, Lindberg’s fashion frame collection, functionality, technology and fashion are offered in harmonious and unique combinations of titanium and acetate. The color layers on the fronts interact with the clean look of the titanium temples. The collection has been enlarged with new shapes and colors to match the fashion trends for 2012 with new products inspired by, among other things, the flared outer edges of 1950s eyewear, including the cat eye. The Spirit collection showcases Lindberg’s competency in rimless design concepts. With more than 300 different lens shapes, more than 50 different colors and finishes, as well as more than 25 different components, Spirit offers countless combination possibilities. Lindberg’s design team has created a new series of titanium plate temples combined with a series of new lens shapes.
Price Guide: $$$$ www.lindberg.com


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Switch Vision Adds More Full Rim Frames


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Quick Take: Switch Vision has added more full rim frames following last year’s launch of the Boreal, the brand’s first full frame sunglass featuring Switch Vision’s patented Magnetic Interchange Lens System.
Specifics: Three more full rim frames featuring Switch Vision’s patented Magnetic Interchange Lens System.
Selling Points: These sunglasses continue to offer the speed of Switch’s magnetic interchange system; the superior optics provided in all Switch eyewear, the B7 and Lycan offer thicker temples, large rectangular oversized lens shapes while having a medium to large fit and the Tioga offers thinner temples with a small to medium fit for a more unisex appeal. All three styles are ideal for outdoor enthusiasts and athletes who need superior optics, comfort and outstanding eye protection, all the while having the versatility to change their lenses in a matter of seconds. All Switch Vision sunglasses include one additional Rose-Amber lens for Low-Light conditions such as snow, fog, rain, dusk and dawn.
Price Guide: $$$
www.switchvision.com


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A&A Optical Unveils New Jimmy Crystal Styles


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Quick Take: A&A Optical announces the release of new frames from women’s luxury collection; Jimmy Crystal New York. The Jimmy Crystal designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item.
Specifics: Six new ophthalmic frames and six new sun frames for women.
Selling Points: From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Matte metal and rich acetate meet in the Jimmy Crystal ophthalmic style Charm. The oval shaped combination frame features abstract flower petals that bud through three layers of shaved acetate and are accented by colored Swarovski crystals. The Flawless has elegant and artistic open temples that create the look of intermingling vines with a teacup shaped. High-quality sunglasses are available in multiple unique styles. All styles include UV400 protection so all frames are as safe in the sun as they are beautiful and eye-catching. The JCS113 is a square frame featuring bold python temples highlighted by an intricate pattern of colored Swarovski crystals in pink and blue hues. The JCS511 features the sparkling wonder of a far off galaxy gleaming with stars, comets and rotating planets in a square shaped style with polarized lenses. Each Jimmy Crystal frame is shipped with a suede frame pouch and shimmering hard case. Jimmy Crystal merchandising materials include a mirror accented with Swarovski crystals, crystal logo plaque and Jimmy Crystal 3-panel counter card featuring all three collections: ophthalmic eyewear, sunglasses and reading glasses.
Price Guide: $$$$-$$$$$
www.aaopticalco.com


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ALSO NEW

Costa Introduces Three New Styles

Costa has introduced new sunglass styles, the Caye, Las Olas and Peninsula. The Caye is a versatile full-frame wayfarers style with flexible stainless steel hinges and no-slip Hydrolite nose pads. The Las Olas features an oval shape nylon frame with Hydrolite nose pads and no-rust stainless steel hinges. The Peninsula is a full-framed rectangular-shaped sunglass with wire core temples and stainless spring hinges. All three new styles are available in Costa’s patented 580P or 580G lenses, as well as Rx.  www.costadelmar.com

Claire Goldsmith Legacy Expands with New Styles

Claire Goldsmith’s optical collection CG:Legacy has expanded with the launch of five new styles. The Fyfe is a stylish and smart frame for men. The Lewis is a bold frame full of character. The Cooper has a very gentle, elegant cat-eye swoop. The Kelsey is a strong, modern shape suitable for both men and women and the Cleo is the women’s version of the Kelsey, offering the feminine route to a bolder frame.  www.clairegoldsmith.com


Best Image Brightens Up Dolbany with Eye Candy

Best Image Optical continues to expand their Dolbany eyewear collection with brighter colors. The 2012 Spring/Summer collection - dubbed Eye Candy - brings bright color tones to the mix from the red, yellow, green and blue color family. Most colors are enhanced with painted designs with a contrasting color. For this collection, clear acetate has also been combined with bright colors to enhance the design. Additionally, the Dolabany Collection has added two square shaped frames for men plus different retro styles for the men, women, and unisex market.  www.bestimageoptical.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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