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March 06, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Nine West
1-Day Acuvue Moist for Astigmatism

SECOND LOOKS

Luxottica: Versace Étoile de la Mer
Morgenthal Frederics: New Sun Styles

P.O.P.

Fashion Optical Displays: Impressions

ALSO NEW

Luxottica

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LAUNCHES

Marchon Unveils New Nine West Collection


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Quick Take:
Marchon has debuted their first Nine West Eyewear collection under their license with The Jones Group. The Spring/Summer 2012 launch collection features styles that translate color, pattern and trends to capture the brand’s modern, sexy style.
Wearer: Historically, one of the best-selling eyewear collections in the industry, the new collection is for fans of the Nine West brand.
Specifics: 22 ophthalmic, 10 of which are plastic, 12 metal; and 10 prescription-ready sun styles, eight of which are plastic and two metals.
Selling Points: Color blocking features prominently in the collection in bright green, red, pink and turquoise mixed with black and tortoise zyl. Other prevalent colors include peach blonde, ruby orange, rose ombre and silver mesh which all highlight the collection’s on trend design. In addition to color, animal prints and polka dots often line the interior or exterior temples. The temples are also adorned with Nine West logo plaques, studs and/or half-star details for an element of glamour and edge which speaks to the agelessness of the Nine West women.
Price Guide: $$
www.marchon.com

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Vistakon Launches 1-Day Acuvue Moist for Astigmatism




Quick Take:
25 years after it introduced the first disposable soft contact lens, Vistakon, a division of Johnson & Johnson Vision Care, has launched a new daily disposable soft toric lens featuring accurate fast fit and an extensive range of power availability in the U.S.
Wearer: “Research confirms that nearly half of all patients requiring vision correction have clinically significant levels of astigmatism in at least one eye,” said W. Lee Ball, OD, FAAO, associate director, medical affairs, Vistakon. “Additional studies show that toric soft contact lenses such as 1-Day Acuvue Moist for Astigmatism provide significantly better visual acuity compared to spherical lenses for astigmatic patients and provide comparable improvements in visual acuity to spectacle wear.”
Specifics: The contact lenses are made using LACREON technology, a unique process that permanently embeds a water holding ingredient, similar to that found in natural tears, into the proven etafilcon A material of the 1-Day Acuvue brand. This technological advancement locks in moisture that lasts throughout the day, addressing the most frequently reported complaints of contact lens discomfort - dryness and end of day comfort, the company said. 1-Day Acuvue Moist for Astigmatism has over 1,500 SKUs (12 axes, 4 cylinders) at distance parameters of +4.00D to -9.00D. The contact lens also blocks approximately 82 percent of UV-A radiation and 97% of UV-B radiation.
Selling Points: Along with the health and convenience benefits of wearing a fresh contact lens every day, 1-Day Acuvue Moist for Astigmatism features a proprietary Blink Stabilized Design, which harnesses the natural pressures of a blinking eye to help keep the lens in place and quickly realign the lens if it rotates out of position. The design provides wearers with consistent, all-day vision, the company said, adding, that it also provides an advantage for practitioners because the lens settles within one minute, thus reducing chair time and the need for further progress evaluations.
Price Guide: $$$$
www.jnjvisioncare.com

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SECOND LOOKS

Luxottica Unveils Versace Étoile de la Mer


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Quick Take:
Luxottica has announced the launch of the Versace Étoile de la Mer eyewear capsule collection for spring/summer 2012.
Specifics: The capsule series is composed of two sunglasses and one optical model.
Selling Points: The signature piece featuring the new design concept was shown during the Spring/Summer 2012 Versace women’s fashion show in Milan. Using a Versace siren who arrives in the city in the middle of the hot summer as inspiration, Versace’s creative director, Donatella Versace, designed the Étoile de la Mer collection to reflect the same mood as the House’s prêt-à-porter collection. The line includes styles VE2131, a frameless, oversized pilot mask sun with metalwork detail on the lens, the VE4233, a cat-eye sun style with a bi-colored gradient and metal wire brow line, and the VE3167, the optical model with details such as the bi-colored gradient cat-eye and the metal wire brow line. The Spring/Summer 2012 Versace advertising campaign features supermodel Gisele Bündchen wearing the VE2131. The Étoile de la Mer collection will be available in Versace boutiques, as well as through select retailers worldwide this month.
Price Guide: $$$$$
www.luxottica.com

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Morgenthal Frederics Adds Spring Sun Styles

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Quick Take: Morgenthal Frederics has added new spring sunwear styles to their Sex Symbol and Acetate collection.
Specifics: Three women’s suns in the Sex Symbols collection and two men’s sun styles in the Acetate collection, among many new spring styles for the brand.
Selling Points: For women, Morgenthal Frederics has named their three new styles after the most infamous sex symbols in history: Raquel, Sophia and Brigitte. The Sex Symbols collection are two-toned colored acetate frame in blue, green, magenta and orange. For men are the Earhart from the Morgenthal Frederics Acetate Collection which comes in two-toned brown and cream and black and cream, red, and green; and the Lindbergh, also from the Acetate Collection, and available in two-toned brown and cream and black and cream, red, and green.
Price Guide: $$$$$
www.morgenthalfrederics.com

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P.O.P.

Fashion Optical Displays Affordable Impressions Wall Displays


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Quick Take: Fashion Optical Displays’ affordable Impressions Collection of modular wall displays showcases eyewear with distinctive styling.
Specifics: Designed for new and established practices, the Impressions Collection features a variety of elements that include horizontal and vertical framed display back panels, graphic display panels and mirrors.
Selling Points: The custom-built display panels can be placed in a multitude of configurations that uniquely fit each dispensary. With Impressions it is easy to insert any free graphics into the graphic wall display panel. Various display panels can hold anywhere from one, seven frames or panels that hold as many as 42 frames. With Impressions it is easy to create fresh seasonal displays or expand the frame inventory by adding more panels. Also, mirrors can be easily interchanged with any frame panel which holds eyewear on the company’s stable three-point Concord frame support system. Each display panel and mirror comes in a selection of styles including brushed stainless, aged pewter, rosewood and walnut.
www.fashionoptical.com, (800) 824-4106

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ALSO NEW

Oliver Peoples Presents Standout Styles for Spring

Oliver Peoples has presented their Spring 2012 collection with three standout styles. The Parsons optical style is handcrafted of acetate in a soft, upswept shape inspired by 1950’s Hollywood icons like Marilyn Monroe and Grace Kelly. Featuring genuine pins on the end pieces and offered in four classic color ways, including a new custom color, Caretto Tortoise, the Parsons is also a great option for sun lenses. The Daisy is a feminine, oversized sunglass handcrafted in titanium. A modern interpretation of the bohemian style seen in the late 1960’s, this design is offered with CR-39 polarized gradient fashion lenses. The DBS is a masculine, oversized sunglass handcrafted of substantial acetate. Designed as a partner to the iconic Daddy B frame, this retro-inspired design offers a strong, square lens shape and signature three pin detailing on the end pieces. Available in four classic colors, including the new Cascara Tortoise/Buff gradient, this style includes CR-39 polarized lenses. www.oliverpeoples.com

Safilo Debuts Dior Homme Foldable Sun Style

The new Dior Homme foldable sunglasses (Dior 171S) from Safilo offer extreme comfort and lightness paired with elegant style. This exclusive style is made with contemporary, lightweight materials in an 80’s aviator shape with soft-touch end piece and temples engraved with the Dior Homme logo. The lenses block 100 percent of UVA and UVB rays and the metal frame comes available in shiny black with grey lenses, brushed ruthenium with grey lenses, matte black with shaded grey lenses and red with shaded brown lenses. www.safilo.com

Oliver Goldsmith Reintroduces Archive Sunglasses

Oliver Goldsmith Sunglasses continues to celebrate its heritage with the OG ICONS Collection by releasing three new replica styles from their archive. The Jane is an oversized octagon shaped frame, the Commandant features a powerful browline and the Casper is a beautiful, lightweight, round frame which works well on men and women. Each style is available in five colorways. www.olivergoldsmith.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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