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January 31, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Transitions: Vantage Lenses

SECOND LOOKS

McGee: Orvis Kanawha
Charmant: Elle Sun

P.O.P.

Marchon: Eco-Friendly Folding Case

ALSO NEW

Luxottica

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LAUNCHES

New Transitions Lens Offers Variable Tint and Polarization

Quick Take:
The newest addition to the Transitions family of products are everyday adaptive lenses designed to both darken and polarize upon UV exposure to deliver noticeably crisper, sharper vision, even in the brightest outdoor glare. These lenses not only adapt to changing light but also increase polarization as they darken, optimizing the angle at which light reaches the eyes to help control glare and light scatter, the company said.
Specifics: Transitions Vantage lenses offer the dual benefits of variable tint and variable polarization. With variable polarization the lenses not only adapt to changing light by darkening, but also by increasing in polarization. This means that Transitions Vantage lenses will have a variable level of polarization efficiency depending on the amount of UV exposure. The darker the lens, the more polarization efficiency there is.
Selling Points: Transitions Vantage lenses use technology that is different than conventional photochromic and polarization technologies. The photochromic dyes in Transitions Vantage lenses not only darken, but they also align to create polarization. This technology does not use a polarized film, and while the photochromic molecules still change shape when exposed to UV light, they also change alignment.
www.transitions.com

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SECOND LOOKS

McGee Presents Kanawha Collection from Orvis


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Quick Take:
The McGee Group has presented the latest Orvis Optical Collection, Kanawha, inspired by the beauty of the Kanawha River in West Virginia.
Specifics: Three new optical styles for the man who respects superior quality.
Selling Points: The Sawback is a semi-rimless frame with a rectangular eyeshape and adjustable nosepads. Made of pure titanium, the frame features a masculine temple pattern inspired by Orvis fishing rods. The Columbia is a full-rim metal acetate combination frame with a modified rectangle eyeshape and thick high bridge. Columbia’s metal front contrasts with matte finished acetate temples, featuring a carbon fiber inlay. The Olympic features a sharp, modern rectangle shape with a high bridge, two tone acetate front, acetate temple tips and a wood grain laser finish on the outside temple. All three feature spring hinges for additional flexibility and comfort, as well as masculine design elements that will fit an outdoor lifestyle. Each frame comes with an Orvis branded eyewear case. Accounts who purchase the entire Kanawha collection will receive an Orvis-branded business card wallet and logo plaque.
Price Guide: $$-$$$
www.mcgeegroup.com, (800) 966-2020

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Charmant Debuts 2012 Elle Sunwear Collection


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Quick Take:
Charmant has released its Spring/Summer ELLE 2012 sunwear collection.
Specifics: Fourteen new optical quality sun styles for women.
Selling Points: The new styles feature striking graphic colors, softly flowing silhouettes and statement-making jewelry and accessories. Structured frame forms are enhanced by vibrant hues or elegantly color blocking with contrasting but complementary tones on front and temple. Highlights include the acetate EL18942 is a softly oversized, slender frame with an elegant string of pearl detail in silver or gold, while the EL18951, also in acetate, pairs a graceful front with lithe arms via a decorative ELLE logo in gold or silver plate. The acetate EL18946 features playful color blocking through a marble effect front with contrasting temples or a solid front with accented temples. Lastly, the EL18950 is an acetate frame with elaborately fashioned temples inspired by richly colored stained-glass windows.
Price Guide: $$-$$$
www.charmant.com/usa

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P.O.P.

Marchon Introduces New Eco-Friendly Folding Case

Quick Take:
Marchon has introduced a new eco-friendly folding case for all their house brand collections in an effort to help lessen the company’s carbon footprint worldwide by reducing carbon emission caused by the transportation, production and storage of the cases.
Specifics: The foldable case, which is approximately one-tenth the volume of the average eyewear case when shipping, offers wearers a sleek silhouette when closed.
Selling Points: “The design of our new house brands’ case will result in significantly reduced carbon emissions,” said Claudio Gottardi, president and CEO of Marchon. “Marchon ships millions of frames and sunglasses every year and with this new case design, we can expect to save significant energy, directly benefitting the environment.” Marchon does plan to selectively extend the new case program to their designer brand portfolio, while house brand delivers will begin this spring.
www.marchon.com

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ALSO NEW

Ogi Releases Global Fit Collection

Ogi Eyewear has added Global Fit styles to allow more practitioners the ability to meet the specific customer fit demands. The company has released eight Ogi Eyewear styles and eight Seraphin styles into the series that address the needs of the Pacific Rim and the growing demand for Ogi Eyewear products worldwide. Each style is designed to adapt to a unique facial structure by incorporating elongated nose pad arms that allow the frame to be adjusted to sit comfortably on a face with higher cheekbones without taking away from the initial design concept of the frame. www.ogiframes.com

LBI Bows Two New Geek Styles

LBI Eyewear has brought two new ladies' styles into their Geek Eyewear collection with the GEEK 115 and Geek 119L. The Geek 115 and Geek 119L are plastic frames designed for those who are in search of an upsweep design. The 115 is clean, classic and chic and is available in black, crystal and honey; while the 119L features double metal rivets that accentuate the black, crystal or tortoise front and temples. www.lbieyewear.com

Claudia Alan Unveils AYA’s 2012 Sun Collection

Canadian eyewear company, Claudia Alan Inc., has debuted its 2012 AYA Fashion Sunwear Collection featuring the latest artwork by Corrine Hunt, a world renowned First Nations artist who co-designing the Vancouver 2010 Olympic medals. AYA offers styles for women (Jules, Kennedy) as well as unisex styles (Orion, Niko, Dakota and Riley); while all styles are double polished, feature high-quality hinges, use impact and scratch resistant UV400 blocking acrylic lenses. Partial proceeds from the sale of every pair of AYA eyewear donated to the OneXOne First Nations Nutritious Breakfast Program. www.claudiaalan.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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