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January 24, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Aspex: Grilamid TR90

SECOND LOOKS

REM: Converse
Oakley: Men’s Sun
ProDesign: Essential

ALSO NEW

Luxottica

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LAUNCHES

Aspex Eyewear Introduces Grilamid TR90 Frames


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Quick Take: Aspex Eyewear has introduced Aspex Grilamid TR90, the first line of frames for the company developed with thermoplastic polyamide.
Wearer: Those looking for attractive everyday eyewear and active weekend sporting styles.
Specifics: The frames using TR90 are now available through all Aspex brand lines, including EasyClip, Manhattan Design Studio and Takumi Magnetic Eyewear.
Selling Points: The new polymer developed exclusively for Aspex Eyewear, thermoplastic polyamide is 20 percent lighter than other plastics and is known for its extreme flexibility, durability and lightweight qualities, according to the company. Additionally, the frames are temperature resistant and will never lose their shape or adjustments due to temperature variation, the company said. Completely non-allergenic, TR90 frames also block damaging UV exposure, ensuring that users will enjoy the look and feel of their eyewear even after years of direct exposure to sunlight. “This introduction reinforces our long-standing heritage at Aspex for developing technologically-advanced eyewear that allows for a broad range of applications and styles,” said Yael Ifergan, director of marketing for Aspex. “The quality and versatility of this material makes the Aspex/TR90 perfect for today’s fashion-conscious consumer who wants comfort, toughness and the ability to display bright, vibrant colors and patterns.”
Price Guide: $$-$$$
www.aspexeyewear.com

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SECOND LOOKS

REM Delivers New Converse Optical Styles

 
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Quick Take: REM Eyewear kicks off the New Year with new styles in its Converse optical collection inspired by and named after art supply essentials.
Specifics: Five new optical styles in men’s, women’s and unisex.
Selling Points: In Converse men’s REM offers the Stencil Kit with features clean sharp lines in a matte metal frame with precision cutouts on the temples in four forthright colors and the Sketch Book, made from three layers of tonal acetate with a pencil thin streak of blue running through it. In women’s the Spraypaint is a metallic frame with undulating temples that hide and reveal contoured cutouts and dynamic colors, while the Popsicle Stick is stamped with Converse’s signature stars on the metallic temples paired with an acetate front in several colors. Lastly, the Newsprint is a frame for men or women crafted from acetate and embossed with Converse’s electric star pattern on the temples; this classic style comes in four colors ranging from acid green to black.
Price Guide: $$-$$$
www.remeyewear.com

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Oakley Unveils 2012 Men’s Sun Styles


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Quick Take: Oakley has announced the February release of their first 2012 men’s sun styles.
Specifics: Four new sunglass styles for men.
Selling Points: First up is the Bottle Rocket featuring polarized lenses and performance friendly semi-rimless construction in lightweight, durable O Matter with Unobtainium components that maintain a no-slip grip. Also performance friendly is the revamped Oakley Twenty; this blast from the past fits small to medium size faces and brings the durable O Matter frame material and grip of Unobtainium components to a wearer with an active lifestyle. The Crosshair is another flashback that puts a fresh spin on a classic teardrop shape. Made of lightweight yet durable C-5 alloy and Unobtainium components, the Crosshair stays comfortably in place while blending a time honored legacy with contemporary style. Lastly, the Deviation blends cool vintage style with Oakley attitude; made of C-5 alloy the frame pairs classic style with smooth sculptural highlights, the all-day comfort of Unobtainium and premium optical technologies.
Price Guide: $$$-$$$$
www.oakley.com

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ProDesign Adds Volume and Color to Essential


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Quick Take: ProDesign has added new styles to their Essential collection, which pairs metal frames with volume and color.
Specifics: Three feminine shapes and two masculine shapes, styles 1242-46, available in four colors each and suitable for progressive lenses.
Selling Points: The ProDesign designers wanted to challenge themselves as well as the material they work with, by taking a flat sheet of metal and giving it volume without making it clumsy or bulky, according to the company. The solution they came up with was to make a number of “steps” in the temples which create depth in combination with color. Usually when working with metail the ProDesing designers will stick with two or three colors, but in this collection they have used no less than five colors on each frame which was possible due to the structure of the pattern on the temples. The frames are first painted in the basic color and then each step is colored by hand. The colors are mostly classic autumn tones and some more lively colors for wearers who wish to make a statement. The shapes are also classic with just a hint of retro fashion.
Price Guide: $$$$
www.prodesigndenmark.com

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ALSO NEW

Area 98 Debuts Updated K:Actor Collection

This year marks an evolution of the K:Actor brand from Italy's Area 98. The new collection focuses on a combination of design and technology with highly innovative materials: pure titanium, inserts in carbon fiber, selected steels and cold resins. The new K:Actor collection features refined technical details such as new techno hinges and rubber inserts on the temples, as well as a sophisticated color range. "We wanted to redefine the guidelines for this brand in order to bring about not only a style renewal, but a repositioning of the brand on the market, targeting a high income niche,” added Elisio Tessaro, Area 98's brand and product marketing director. www.area98.it

Native Eyewear Launches New Odyssey Series

Native Eyewear is launching the new Odyssey Series sunglasses featuring five new styles, with new N3 lens technology and co-injected molding frames in addition to the core Native features: venting, polarization and interchangeable lenses. “This new series addresses the needs of our enthusiasts, athletes and those involved in our core sports,” said Jax Mariash, director of marketing. N3 lens technology provides advanced polarized lenses which pass the Z87.1 testing giving them the same rating as a safety glass and features up to 40 percent IR reduction, UV protection up to 400nm and state-of-the-art blue light filtering. www.nativeyewear.com

Allison Bows the New La Martina Cuero Sunglasses

On the heels of their collaboration for the Competicion, a technical frame dedicated to the game of polo, La Martina and Allison have developed the new Cuero collection. The Cuero sunglass collection has been inspired by La Martina’s iconic handmade leather and will consist of eight retro-inspired sunglasses; four classic men models characterized by polarized lenses and female frames featuring mostly gradient lenses. Temple details will include metal logo plaques, leather and colored rubber. www.allison.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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