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December 13, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Eyewear Designs: Paula Deen

SECOND LOOKS

L’Amy: Columbia
Zyloware: Via Spiga
Robert Marc: Via Roma

ALSO NEW

Luxottica

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LAUNCHES

Eyewear Designs Launches Paula Deen Eyewear


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Quick Take:
Eyewear Designs has launched the Paula Deen Eyewear collection from restaurateur, cookbook author and Food Network star, Paula Deen.
Wearer: Women, fans of Paula Deen.
Specifics: The launch collection included 12 ophthalmic styles featuring rich temple designs and fabulous use of color and color combinations. Many styles come with adjustable nose pads and spring hinges, while the collection is sized to accommodate progressive lenses.
Selling Points: Paula Deen has become an American lifestyle icon. Paula Deen Enterprises includes 17 different licensees and covers a range of products, including a cookware and dishes, assorted food products, sauces, spices and bakery goods; as well as a complete line of furniture and greeting cards. To support the launch, Eyewear Designs has created a counter card and a display logo block, as well as offering a promotion that provides a Paula Deen Signature 2-quart tea kettle with the purchase of 12 frames, a porcelain skillet twin pack with the purchase of 24 and a porcelain 6-piece soup and stew set with the purchase of 36 frames through the end of December.
Price Guide: $$
www.eyeweardesigns.com

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SECOND LOOKS

L’Amy’s Columbia Eyewear Adds Carbon Fiber Styles

 
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Quick Take:
Columbia Eyewear from L’Amy America has announced its fifth new sub collection—Carbon Fiber—for the active-lifestyle, offering the high performance benefits of pure Carbon Fiber.
Specifics: The sub-collection includes four new styles—the Raja, Sitka, Wasatch, and Zephyr—offered in three colors per model, some with a bi-injected “Gripol” rubber temple framework, to comprise a total of nine skus.
Selling Points: “Carbon Fiber offers an exceptional strength-to-weight ratio and extreme rigidity, making it the ideal eyewear material especially for those very active outdoor consumers. It’s durable, non-corrosive, and very lightweight” said Daniel Shack, L’Amy America’s director of product development. Columbia Eyewear has launched five high performance outdoor eyewear collections in 2011: Stainless Steel Fusion, Hyperlite 90/H90, Extended Size, Eco Acetates/E3, and now Carbon Fiber. The brand believes technology-driven designs are fueling global growth and Columbia is looking forward to similar innovative product launches in the sunglass category for 2012.
Price Guide: $$$
www.lamyamerica.com

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Zyloware Releases New Styles into Via Spiga


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Quick Take:
Zyloware Eyewear has announced the January 2012 release of new styles from the Via Spiga collection.
Specifics: Two new optical styles for women, both of which have snap-in nosepads and accommodate progressive lenses.
Selling Points: The Via Spiga Nicola is a petite and feminine semi-rimless metal frame. The front features a softened rectangular shape while an all-over zebra cut-out design and sparkling stones feature on the metal endpieces and temples. The Via Spiga Lasa is a full rim metal frame with a petite, oval shaped front featuring a repeating pattern of geometric cut-outs on the metal temples.
Price Guide: $$
www.zyloware.com

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Robert Marc Unveils the Via Roma Collection


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Quick Take:
Robert Marc has introduced the Via Roma collection for Fall/Winter 2011. The collection reflects the Roman spirit where the classic formulas of European craftsmanship are reinvented and given new colorful and luxurious lives.
Specifics: Via Roma includes seven acetate optical styles, three rimless optical styles, three semi-rimless optical styles, as well as seven acetate sunglasses and three metal suns.
Selling Points: “Rome is world-famous as a destination for art, design, architecture, great food and traditions. There is a feeling of optimism and positive energy resonating among the opulent, century-old palazzos that I wanted to capture in this collection - a youthful, modern layer with crisp yet sensuous lines and distinctive, colorful materials.” The Roman vitality is highlighted by exquisite materials detailed in strong colors, brilliant and lustrous jewel tones that create rich energy and high glamour. Women’s colors include onyx, topaz, tiger eye, amethyst, sapphire and garnet; while the men’s collection features nero, tortoise, olive havana, dark grey, navy blue and midnight blue.
Price Guide: $$$$$
www.robertmarc.com

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ALSO NEW

Bellinger Introduces Bounce Collection

Bellinger has presented its new Bounce collection. Bounce is a brand new, creative acetate collection from Bellinger featuring seven new models that combine acetate with a metal piece on the temple that resembles a spring. The metal piece makes the temple flexible as it acts and looks like a spring hinge. It makes the frames easy to adjust and the fit comfortable. www.bellinger.dk

Best Image Optical Bows the Dolabany Winter Line

Best Image Optical Inc. continues to grow their Dolabany Collection by adding a new crop of modern and retro frames. The winter collection includes oversized retro frames, sharper cat-eyes, use of stainless steel on modern frames, semi-rimless, darker Italian zyl color tones, thicker frames and gradient tones. www.bestimageoptical.com

Clariti’s Konishi Lite Collection Unveils the KS1260

The KS1260 from the Konishi Lite Collection by Clariti Eyewear is a stylish retro shaped frame with silver-toned metal rims and wood temples. The temples feature light wood intertwined with a deep navy blue that gives the frame an extra kick of personality and style. These may be retro shapes but Konishi’s fresh interpretation shakes off the dust. www.claritieyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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