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November 29, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Modo: Eco Kids
IcareLabs: Digital PALs

SECOND LOOKS

ESE: Diva
Immagine: X-ide
Kaenon: Anniversary Collection

ALSO NEW

Luxottica

dpg

LAUNCHES

Modo Introduces Kid’s Styles to Eco Collection


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Quick Take: Modo has presented their first Eco Kids ophthalmic collection designed to match the Eco collection for adults but with a playful touch.
Wearer: Children between the ages of 8 and 12.
Specifics: 11 styles all made from non-toxic and hypoallergenic materials.
Selling Points: Eco Kids offers styles made from non-toxic and hypoallergenic materials with round temple tips and spring hinges; like the 500, a soft oval made of recycled acetate with colorful temples, or the 507, a thin square unisex frame made of recycled stainless steel. “We are thrilled to enter the kids category with Eco. It is certainly a great tool to educate children on actions that can improve our planet,” said Alessandro Lanaro, CEO of Modo. The collection reflects the many features of the Eco core collection; an UL Environment Validation, the One Frame One Tree initiative and packaging made of recycled paper, soy ink and recycled soda bottles, as well as a system that allows customers to donate their unwanted frames via a mail-in recycling kit provided with purchase.
Price Guide: $-$$
www.modo.com

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IcareLabs Releases Private Label Digital PAL Series

Quick Take:
With the recent addition of a digital surfacing department, IcareLabs has begun producing the Legacy series of privately branded, competitively priced digitally processed lenses.
Wearer: Value-minded presbyopes
Specifics: The IcareLabs' Legacy lens series has four types of digitally surfaced lenses; Legacy, Legacy DRP, Legacy SV and Legacy Office.
Selling Points: The IcareLabs' Legacy lens series has four types of digitally surfaced lenses; Legacy, Legacy DRP, Legacy SV and Legacy Office. By using digital ray path science, the Legacy DRP reaches the best balance between the eye's various fields of vision, and manages back and front surfaces to allow up to 35 percent more vision. The Legacy DRP adapts lens characteristics to compensate for all the variables which affect final vision quality. It offers a perfect balance between different visual regions, high resolution, crisp vision, and larger visual fields, according to IcareLabs.
www.icarelabs.com

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SECOND LOOKS

Eastern States Adds New Styles to Diva Eyewear

Quick Take:
Eastern States Eyewear has presented new Diva Eyewear styles for the autumn season.
Specifics: Four new optical styles for women seeking the elegance and luxury of an Italian made collection.
Selling Points: Each of Diva’s new models features artistic temple designs adorned with a Swarovski Crystals. Acetate temples in a variety of patterns are featured in several models and compliment the collections’ signature metalwork. The Diva 5347, showcased in this season’s marketing images, is a three piece mount design highlighted by brown-leopard temple coloration coupled with baroque themed detailing. Diamond shaped Swarovski Crystals add dimension and sparkle to the frame’s design.
Price Guide: $$$$
www.eseyewear.com

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Immagine Eyewear Bows ‘Big Apple’ Inspired X-ide Styles


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Quick Take:
The new X-IDE collection by Immagine Eyewear features models inspired by the unique style of the Big Apple’s most famous districts.
Specifics: 14 models, seven ophthalmic and seven suns, in a broad spectrum of shapes, structures and colors.
Selling Points: The collection is designed to target a broad public that is varied yet united by some common trait - creative personalities that stand out with their own unique and bold style. The new frames are a rendering of the main streets and districts in the Big Apple including the styles Prince, Mercer, Broome and Bleeker which celebrate the SoHo neighborhood. While the cradle of advertising in the '60s and '70s, and now a district for lawyers and shopping, the Madison characterizes another model in the collection. The spirit of the great names in jazz is embedded in the Chelsea, for the area that hosts the famous Blue Note jazz club and to round it all out the Broadway, Harlem and Village.
Price Guide: $$$$
www.x-ide.it

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Kaenon Polarized Introduces 2011 Anniversary Collection


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Quick Take:
Celebrating 10 years, Kaenon Polarized has launched its 2011 Anniversary Collection with new, hand-painted sunglass styles.
Specifics: Featuring a cross-section of styles in the existing Luxury, Lifestyle and Kore Performance lines, eight Kaenon styles are included in this celebratory release.
Selling Points: Every piece in the Anniversary Collection expresses hallmark Kaenon characteristics including Italian hand-painted craftsmanship, comfort and performance fit, and the optically superior SR-91 polarized lens. These new additions to the popular line of Luxury, Lifestyle and Kore Performance sunglasses offer brand loyalists even more stylistic options with hand-painted color combinations, including the Burnet in black/crystal clear, the Gauge in pinstripe, the Delite in tortoise n’ cream and the Eden in honeysuckle, among others.
Price Guide: $$$$
www.kaenon.com

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ALSO NEW

Safilo Reveals New YSL Sunglasses

Safilo has added a new sunglass style to their Yves Saint Laurent collection, the YSL6347/S. The YSL6347/S is a deep, squared-off, oversized women’s sunglass with a double metal plaque on the temples and engraved YSL ‘Cassandre’ logo serving as a discreet signature. The new style is available in four colors: black, Havana cognac, black panther and Havana grey. www.safilo.com

Oakley Releases New Snow Goggle

Oakley has released the Airbrake, the world’s first snow goggle to take advantage of SwitchLock Technology which makes lens changing fast and hassle-free while maintaining impact protection and optical performance. The new goggle combines a protective front of rigid material, flexible O Matter chassis and a triple layer of polar fleece face foam that wicks away moisture while evenly distributing pressure across the entire contact zone. The architecture eliminates nasal pressure and maximizes airflow while maintaining an adaptable fit with or without a helmet. Two lenses are included with each goggle and additional optional lenses are available in a wide array of performance colors. www.oakley.com

Sama Adds New Colors to Two Styles

Sama Eyewear has added new colors in two if its popular styles. The Toney ophthalmic style is now available in matte brown tort, brown matte horn and matte vintage tort, while the Black Onyx sunglass, the style worn by Brad Pitt in the movie Moneyball, is now available in gold with genuine yellow gold plating, plt, pink gold with genuine rose gold plating and kohl. Additionally the Black Onyx comes in a limited quantity versions of precious metal plated lenses in white platinum, 24k yellow gold, 18k rose gold and 18k white gold. www.samaeyewear.net

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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