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November 22, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Inspecs: Superdry

SECOND LOOKS

Ogi: Seraphin
ProDesign: Iris
Götti Switzerland

ALSO NEW

Luxottica

dpg

LAUNCHES

Inspecs Launches the Superdry Optical Collection


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Quick Take:
Inspecs has launched the first ever Superdry optical collection from the British retail super brand.
Wearer: Men and women who are fans of the brand or appreciate Japanese graphics and vintage Americana fused with the values of British tailoring.
Specifics: Seven unisex ophthalmic styles, as well as six for women and one for men.
Selling Points: Taking inspiration from classic styles and updating them with modern finishes, the Superdry Optical Collection presents as a timeless collection. From the cat-eye Daisy and semi-rimmed Caine to the retro-inspired Depp, all styles encompass a vintage yet contemporary feel. Bamboo temples, unique front trims and matte zinc finishing typify the collection. Hand embossed markings and keyhole bridges are found throughout. Each top brow comes with authentic, laser cut Superdry branding. Thicker acetate ensures that Superdry Optics are built to last, while 7 Barrel chrome hinges and handmade construction guarantees the frames will be around long enough to be future classics.
Price Guide: $$$
www.inspecs.co.uk

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SECOND LOOKS

Ogi Adds New Women’s Neoclassic Styles in Seraphin


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Quick Take:
Ogi’s new collection of women’s eyewear from Seraphin appeals to women looking for modern luxury with a dose of effortless cool. Each new piece is a breath of confidence that reflects close attention to detail and a sense of refined elegance.
Specifics: Eight new styles for women.
Selling Points: Seraphin appeals to the romantic hero who yearns for sophisticated luxury, precision handcrafting and comfortable price points. For women in the collection this winter include the Illion, an elegant cat-eye front paired with thick Italian acetate temples; the Hiawatha, an essential everyday style in a thick, contemporary shape; and the Cavell, a bold, retro inspired cat-eye with a uniquely decorated front. All Seraphin eyewear styles come with a leather hardcase and micofiber cleaning cloth. Point-of-purchase materials include a Seraphin logo plaque, counter cards, 8 piece displays and large window banners.
Price Guide: $$$
www.ogieyewear.com

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ProDesign Extends Iris Collection


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Quick Take:
ProDesign has extended its Iris collection of frames with new styles for women.
Specifics: Three new styles for women in four colors each.
Selling Points: The new Iris styles 5613, 5614 and 5615, offer striking details such as the feminine drops shape on the temple and the beautiful lines in the material. In keeping with the rest of the Iris collection, these frames are very feminine, but the classic shapes take them in a more unisex direction, creating a modern and classic look. The acetate material itself has a lot of effects, the inside of the frames reveal a pearl material, mixed from different tones of pearly acetate. The lines on the frames were created by milling down to the second layer done after the frames were cut and assembled.
Price Guide: $$$
www.prodesigndenmark.com

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Götti Switzerland Debuts Winter Styles


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Quick Take:
Götti Switzerland has introduced its new optical styles for the Fall/Winter season.
Specific: Four acetate styles, one titanium and a special collection of four titanium styles.
Selling Points: The new shapes for the season in hand polished laminated acetate include the Mica, Anna, Marvin and Hene, while in titanium, Götti has added the Lolek, a sporty featuring the brand’s 360° Spin&Stow temples and ion-plated color. Götti has also added The Black Edition featuring four designs, the Elma, Erol, Eric and Emily, in the single color. For all titanium, the color was applied using the innovative "physical vapor deposition" (PVD) process which provides a very high level of color fastness and adhesion. Additionally, all the details are black as well, including ear pieces, front, pads and even the screws; only the hinge has been left silver to provide contrast.
Price Guide: $$$$$
www.gotti.ch

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ALSO NEW

Marchon’s Jil Sander Fall Collection Available

This season, Marchon’s Jil Sander debuts a collection of sun and ophthalmics that are pure and minimalist in nature. Each frame makes a bold statement through color, from collection staple blue through newer red, purple, olive, fuchsia and horns. Shapes highlight feminine silhouettes with metal brows sculpted to curve and modified ovals in rich zyl. New too are beveled endpieces accented with a scratched texture. www.marchon.com

Frency & Mercury Bows New Collection and Campaign

Frency & Mercury looked to the dark world of "Twin Peaks" and '90s road movies for their latest collection and ad campaign to aim for a younger image. The new collection features strong unisex models, all handcrafted in Japan. Optical highlights include the My Burrito, Ragtime Buff and masculine Rich Culture. In sun, the women’s titanium Voracious and the unisex Bandolero stand out. Set in an American campus, the black and white campaign highlights the glam yet rebellious style of the beautiful and damned. www.frency-mercury.com

Miraflex Introduces More Children’s Frames Options

Recognized for their award-winning, distinctive frames designed for active children, Miraflex has introduced a new kid’s collection of colorful, playground-friendly and classroom-ready styles. Their new metal-free option, the Terry Flex collection, is made from TR90 to provide a similar look and feel to traditional frames with four shapes and 32 in 12 sizes starting at age 3 months. www.miraflexglasses.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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