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November 08, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Fatheadz: Dea

SECOND LOOKS

McGee: Totally Rimless
Safilo: Giorgio Armani
Ørgreen

READERS/ACCESSORIES

Ogi: Scojo New York

ALSO NEW

Luxottica

dpg

LAUNCHES

Fatheadz Eyewear Launches Dea Line for Women


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Quick Take: Fatheadz Eyewear, the eyewear maker that caters to men with all sizes of heads, will launch a new women’s line, Dea.
Wearer: Women of all head sizes.
Specifics: Dea is a new line of affordable eyewear, both sun and ophthalmic, for women.
Selling Points: “Shoes don’t come one-size-fits-all, so why should eyewear?” said Rico Elmore, CEO of Fatheadz Eyewear. “We’re thrilled to expand our brand to meet our goal of providing eyewear for both men and women that is comfortable, dependable, fashionable and affordable at any size.” Optical styles from the line include Cherish, a sleek, white, rimless frame, and Mystify, a patterned, square frame. Sunglass styles include Radiance, a brown tortoise cat-eye frame, and Spirit, an ombre lens aviator. Dea’s sun options offer impact resistant, polarized lenses; while the optical glasses are sold with a microfiber cleaning cloth or storage bag and a hard-shell zipper case for wired styles. Dea is currently available at all Canadian Walmart Vision Centers, with distribution to the U.S. expected for early next year.
Price Guide: $
www.fatheadz.com


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SECOND LOOKS

McGee Bows Boutique by Totally Rimless: The Glitz Collection


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Quick Take: The McGee Group has introduced their newest collection from Boutique by Totally Rimless, The Glitz Collection, which gives every woman the glitz and glamour of a Hollywood premiere in her eyewear.
Specifics: Three new drill-mount ophthalmic styles for women.
Selling Points: The Glitz collection features three unique styles perfect for the red carpet or a night on the town. All styles bring femininity to a modern angular design for a fashion-forward look. The TR 174 features a modified rectangular eyeshape and wider temples with laser cut temple designs, as well as jeweled embellishments and pearlized acetate temple tips. The TR 175 offers swirled temple cut-outs and jeweled accents with a softer oval eyeshape and pearlized temple tips. Lastly, the TR 176 draws upon a classic style, with a modified rectangular eyeshape and thinner metal temples featuring a single diamond cut-out and diamond shaped stone on the temple. Accounts who purchase the entire Glitz collection will receive a 1-4 piece Riser Display, counter card and a free frame of their choice from any Totally Rimless collection.
Price Guide: $$
www.mcgeegroup.com


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Safilo Debuts Giorgio Armani Precious Materials Collection


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Quick Take: The Safilo Group has presented the Giorgio Armani Precious Materials Collection, the new 2011/2012 collection from the luxury brand featuring exotic leather finishes.
Specifics: One ophthalmic style, two sun styles and one exclusive sun style.
Selling Points: The Giorgio Armani Precious Materials Collection features unique, one-of-a-kind eyewear that has a refined and unmistakable style that is skilfully hand finished by expert craftsmen. The GA 902/S is a minimal metal sunglass that is ultra-feminine and lightweight made precious by the leather finishes on the slender temples and double bridge. The GA 905/S sun and GA 931 ophthalmic styles features precious galuchat finishes. The GA 769/G/V/S combines the handcrafting of two natural and precious materials; gold and natural Indian water buffalo horn. The new exclusive aviator sunglasses feature a frame plated in 5 micron thick 22-carat gold, further embellished with a natural horn bridge and temple tips. The lenses are polarized glass and carry the “GA” logo on the right-hand lens and photo-engraved and lacquered on the inside of the temple tips. The GA 769/G/V/S style is available exclusively in a champagne colour with dark green lenses.
Price Guide: $$$$$
www.safilo.com


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Ørgreen Releases the 2011/2012 Eyewear Collection


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Quick Take: Ørgreen has introduced a massive collection of handmade frames for Winter 11/12 with a distinctive masculine approach, made more appealing to women with vibrant colors in matte finishes.
Specifics: Nine titanium and three acetate ophthalmic styles, as well as three sunglasses. The colors were inspired by the L.A. beach scene and Mexican architect Luis Barragán. The overall look is retro futuristic with industrial overtones reminiscent of the 50’s and re-interpreted in a modern way. Laser cut-outs are minimized while most of the names of the glasses come from Quentin Tarantino films for optical and international DJs for the suns.
Selling Points: In the Titanium Collection there is: The Kiddo, the smallest frame for adults and an option for kids too. The female frontrunner is the Beatrix, a light frame with a wink to Buddy Holly. A rounded rectangle, the Charmer has a soft touch that’s appealing for women. The Aldo is a unisex frame, while the Mr. White is more masculine sporting a broader nose bridge. The Razor is a unisex style with soft lines and curves, while the Gecko is a businessman’s frame with a semi-rimless design. The Vega is a unisex style that’s more unassuming than most and the Hanzo features softer corners and understated angles. In the Acetate Collection the Twister gives a new spin on 50’s style with an acetate top on a full Titanium frame. The Vincent features a graduated color scheme that starts dark on the top and ends as transparent or monotone on the bottom. The Mr. Orange is a bolder, more structured frame with substance for the modern man. In sun, the Palma Lova is a cat- eyed style with a cut-out curve accentuating the eyebrow. The Kjeld T is larger than most of the brand’s frames with a rectangular shape, sharp corners and wide temples. Rad Rice is more unisex with softer corners and a close.
Price Guide: $$$$-$$$$$
www.orgreen.dk


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READERS/ACCESSORIES

Ogi Unveils the Scojo New York Gels Line


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Quick Take: Scojo New York, a division of Ogi Eyewear, has recently amplified its image as one of the elite providers of premium reading eyewear. For Winter 2011 they offer new styles in the Gels collection.
Specifics: Drill-mount reader styles available in eight powers.
Selling Points: The Scojo New York Gels collection is comprised of five categories of lightweight reading eyewear including: Gels, Gels Wideline, Gels Bi-Line, Gels Sunreaders and the Gels Outline. New additions to the Gels collection represent the latest advances in rimless eyewear technology by carefully balancing simple frame architecture with a sleek fashionable aesthetic. From the eye catching Exotic Gels Collection to the bold, executive essence of the new Gels Wideline Collection, the 2011 collection delivers an array of styles. The Gels Wideline Collection features feather light reading eyewear made out of bendable TR90 memory plastic that can be easily adjusted. The Gels Widelines feature distortion free/scratch resistant lenses that are attached to the frame using a precise compression mounting system while the elegant color combinations compliment both men and women.
Price Guide: $$
www.scojo.com


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ALSO NEW

Modo Presents Eco by Summer Rayne Oakes

Modo’s Eco and model Summer Rayne Oakes, have partnered to create a sustainable collection of sunglasses and spectacles. The collection takes on classic cat-eye and retro silhouettes to create a product that is progressive and new for the eyewear market; design-forward frames made from recycled plastic and hypoallergenic/non-toxic stainless steel.  www.modo.com


LBI Adds Woman’s Day Style

LBI has added model 156 to their Woman’s Day collection. The Woman’s Day 156 is a semi-rimless metal frame with soft silicone nose pads. The temples have a diamond-shaped glitter accent with a cage like trim throughout the entire temple. The 156 is available in black, gold and grey; in eye size 51 x 19 x 135 mm.  www.lbieyewear.com


Tura Presents the Ted Baker TED Design Groups

Tura has introduced the TED Design Groups in their Ted Baker collection. DeconstrucTED highlights the designer’s passion of pushing fashion limits and expectations by focusing on unique material combinations and manipulations, while the EducaTED collection focuses on the “geek chic” trend. The designs speak to those that are trend conscious, or simply nerds at heart, with easy-to-wear retro-inspired designs and shapes.  www.tura.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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