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November 01, 2011
VMail ProductWatch
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In This Edition

SECOND LOOKS

Marchon: Diane von Furstenberg
Modo: 3.1 Phillip Lim
Charmant: Elle
Legacie: Betsey Johnson

ALSO NEW

Luxottica

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SECOND LOOKS

Marchon Debuts Diane von Furstenberg 2012 Collection


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Quick Take:
Marchon’s Diane von Furstenberg Eyewear combines unique designs, details and materials to create a beautiful and modern sun and ophthalmic collection for 2012.
Specifics: Seven new ophthalmic styles and 18 new suns for women.
Selling Points: The form of each frame in the 2012 collection is precise with careful attention paid to the frame shapes. The oversized rounds, sharp squares and feline cat eyes all create an aura of edge and proclaim the wearer’s individuality. The DVF Ready-to-wear collections remain an ever-present inspiration with the curve of a drop temple similar to the free form of the iconic DVF wrap dress and rich horns and beautiful colorations reminiscent of the brand’s patterned scarves.
Price Guide: $$$-$$$$
www.marchon.com

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Modo Bows Latest 3.1 Phillip Lim Collection


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Quick Take:
Modo and designer Phillip Lim push his innovative spirit further this season for an eyewear collection that pulls inspiration from decades ago with a guiding principle Lim calls "sophisticated youth."
Specifics: Three new optical styles and four new sun shapes.
Selling Points: Styles such as Moujik and Lou Lou channel the classic clubmaster and keyhole bridge trends of the 1950s with a truly modern interpretation. The Emile and Emile Soleil are versions of a unique “shield-like” plastic with unusual angles. Even the classic metal shield construction gets a redefined sportiness in the Jean Marie style. A tribute to the timeless aviator style, Nonno utilizes a mix of plastic and metal to update this classic shape in new ways. The collection’s colors include milky pinks, dusty grays, a rich Tokyo tortoise and honey amber.
Price Guide: $$$$
www.modo.com

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Charmant Introduces New Elle Styles for Fall


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Quick Take:
The autumn winter Elle Eyewear collection from Charmant highlights several new trends on an eclectic selection of frame styles.
Specifics: Three new optical styles.
Selling Points: Pared down looks are defined vivid colour blocking, while key shades of purple, blue and autumnal browns come in a variety of soft acetates and metals. The EL 13320 is an upbeat feminine frame featuring front metal milling that flows into a plain or printed acetate temple. The EL 13321 is a bold acetate frame with a slightly transparent front or temples with a marble-effect interior. Lastly, the EL 13322 is a cleverly color-blocked frame featuring an intense frame front offset by shaded temples.
Price Guide: $$
www.charmant-usa.com

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Legacie Adds Betsey Johnson Obsolete Chic Group

Quick Take:
Legacie, the luxury division of B. Robinson, has introduced the Obsolete Chic group into their Betsey Johnson Eyewear collection.
Specifics: Three new optical styles.
Selling Points: Inspired by vintage glamour think Marilyn Monroe, finger waves and pearls Obsolete Chic embodies an old Hollywood feel that fuses sophistication with desire. Each of the optical frames is crafted from a new handmade spotty tortoise with hints of pop colors including pink, violet and olive. The Betsey O’Hare, a rectangle frame, and Betsey Era, an antique cat-eye style, are both fully swathed in the spotty tortoise while the Downtown Vintage, a wayfarer style, boasts a flat, satin-brushed stainless steel front in complementary colors.
Price Guide: $$-$$$
www.legacie.com

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ALSO NEW

Zeal Optics Launches Sunglass Line

Zeal Optics has debuted a new line of sunglasses, incorporating proprietary technology that enhances vision for people who “Move at the Speed of Life.” Using a manufacturing process that is more environmentally friendly, all of the frames feature Z Resin, the company’s proprietary, bio-based material made from the oil of castor beans. The new line of 18 colorful styles also use Hyperion Lens Technology and most styles are available with prescription lenses. www.zealoptics.com

Shwood Collaborates on Koa Wood Sunglass

In celebration of the 10th anniversary of Hawaiian retailer KICKS/HI, Shwood has teamed up with the retailer to offer a limited run of 200 shades crafted from Hawaiian Koa wood. Widely regarded as Hawaii’s most valuable and beautiful wood, Koa wood has been used for centuries to construct canoes, guitars and now sunglasses. www.shwoodshop.com

Revert Eyewear Unveils New Polar Style

Revert Eyewear has added new sunglass styles to their Polar line. With a youthful, modern look, the Polar 323 collection comprises nine styles for him and her that combine the boldest, most extravagant colors with the use of unusual materials and effects. The collection also features Polarized Premium lenses, a Japanese technology that produces lenses that are only 1.1 mm thick and are able to filter and straighten out more than 99 percent of the solar rays responsible for solar reflection. www.revert.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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