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October 18, 2011
VMail ProductWatch
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In This Edition

SECOND LOOKS

Luxottica: Burberry
Alain Mikli: Prince of Sassoun
Tura: Intricates

ALSO NEW

Luxottica

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SECOND LOOKS

Luxottica Introduces Burberry Nude Collection


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Quick Take:
Luxottica has debuted the Burberry Nude Collection in conjunction with the release of the brand’s newest fragrance Burberry Body.
Specifics: Three sunglasses models and three optical models, each available in four skus.
Selling Points: The Burberry Prorsum: Nude Special Project collection features a designated temple design featuring tubular acetate with the iconic Burberry check pattern engraved in metal as a part of the hinge. Many of the styles have flex hinges for comfort and fit. The Nude collection is characterized by its color palette of nude tones with rose gold details which highlight the femininity of the eyewear collection. All styles are offered in four colors including nude, sand to match all skin tones, black and dark tortoise.
Price Guide: $$$
www.luxottica.com

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Alain Mikli Bows Prince of Sassoun Collection


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Quick Take:
Alain Mikli’s latest eyewear collection is inspired by the French comic book, "Prince de Sassoun," written and illustrated by Alban Guillemois and Yvon Bertorello. The eyewear line tells the tale of this fantastical journey based on Armenian folklore.
Specifics: Six optical frames in the The Osmanian Empire – Parallel Universe group, three in the The Empire of Moscovia – Tralala Universe and three in the Kingdom of Sassoun – Millepage Universe.
Selling Points: Set in a past futuristic eastern world where magic, flying machines and demons prevail, teenager David, Prince of Sassoun, discovers that he is the heir to a line of legendary kings gifted with extraordinary powers. When another prince establishes a military dictatorship in order to annihilate the people of Sassoun, David becomes the leader of the rebel movement and throws himself into an epic adventure to save his kingdom. David’s journey through three universes to save his people is the fundamental inspiration for Mikli’s latest creation; a collection conceived through each unique imaginary world. Marketing for Alain Mikli’s Prince de Sassoun collection includes a vast selection of whimsical visual merchandising materials that reveal the world of Sassoun including two banners, a 3-piece display, a diptych, a badge kit, a post it cube, shopping bags, window stickers as well as a limited edition Prince de Sassoun trophy collector.
Price Guide: $$$$$
www.mikli.com

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Tura Adds New Group, the Intricates Collection

Quick Take:
Tura Optical has released new styles in the Intricates grouping - which brings refreshing details to this elegant-to-wear group. These designs will appeal to those interested in today’s current fashion trend of customized femininity.
Specifics: Four new designs.
Selling Points: The Intricates collection offers frames with unique feminine appeal. Each design features a special temple treatment using special material or color processes. Designs 656 and 684 use a cloisonné color treatment; while design 655 incorporates a lattice design with unique temple and end piece curves to create a flow of intrigue. Design 665 features an attractive zyl insert with a quilt-like design created by a laser engraving technique. The eye shapes are inspired from Tura’s legacy of popular ladies designs with the modern updates.
Price Guide: $$$
www.tura.com

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ALSO NEW

Oakley Releases Two Special Edition OneSight Frames

Oakley has launched two new special edition OneSight frames that will be sold exclusively at LensCrafters. With each sale of the special edition OneSight Currency ophthalmic frame and Gascan sun frame, Oakley and LensCrafters will provide a total of $20 to help fund OneSight programs dedicated to restoring and preserving clear vision for those in need. www.oakley.com

Safilo Presents Exclusive Carrera Special Edition Sunglass

Safilo’s Carrera brand draws inspiration from its own archive to present a special edition sunglass. The new Carrera 86 sunglass is a re-issue of a classic ’80s style, a super-slim aviator produced in steel and metal, and includes the metal bridge, the acetate icon on the nosepiece and the red detail on the temples alongside the debossed logo. The Carrera 86 is available in a gold with yellow lenses, in palladium with silver grey lenses and in gold with shaded brown lenses. www.safilo.com

McGee Group Extends Totally Rimless with 'Glitz'

The newest collection from McGee Group’s Boutique by Totally Rimless collection gives every woman the glitz and glamour of Hollywood in her eyewear. The “Glitz” collection features three unique styles perfect for the red carpet or a night on the town. The TR 174, TR 175 and TR 176 are sure to impress, with a mixture of femininity and modern angular design that creates a fashion-forward look. www.mcgeegroup.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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