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September 13, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Revolution: The Beatles Yellow Submarine
Baumvision: Paul Frank Kids
Mosaic: s.Oliver

SECOND LOOKS

Marchon: Nautica
Modo: 6000 Series
Marcolin: DSquared

ALSO NEW

Luxottica

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LAUNCHES

Revolution Unveils The Beatles Yellow Submarine Eyewear


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Quick Take:
Revolution Eyewear has introduced The Beatles Yellow Submarine Eyewear collection.
Wearer: Fans of the legendary ban, fans of the movie, "The Yellow Submarine."
Specifics: According to Gary Martin, president of Revolution, the 10 piece Yellow Submarine sun collection will “feature the unique, incredible and signature artwork from the celebrated film, which is being re-released this spring.”
Selling Points: The artwork is achieved using “High Definition Acetate” HDA technology on the temples which excels in displaying patterns and graphics more sharply and vividly. The HDA technology can be combined with creative “Beautiful Metallic Touch” (BMT) technique, which allows for ultra-sharp cutting for all patterns with a strong metallic touch, making the realization of any pattern imaginable possible. The combination of these technologies allows the transformation of textures and colors into crisp high definition images. Each frame in the collection comes with a custom case depicting the images of the Yellow Submarine movie. A 3-piece display, vinyl window image and counter cards will also be available.
Price Guide: $$$
www.revolutioneyewear.com, (800) 986-0010


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Baumvision Releases Paul Frank Magnet Collection for Kids


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Quick Take:
Baumvision has unveiled the new Paul Frank Magnet Collection for children.
Wearer: Designed specifically for smaller faces and perfect for kids aged 6 to14.
Specifics: The collection includes eight models, with three to four colors per style, with interchangeable magnet insets featuring favorite Paul Frank characters.
Selling Points: “Paul Frank is an iconic company with a myriad of wonderful characters,” said Shane Baum, founder of Baumvision. “It’s the most colorful brand on the planet. No brand should be able to fulfill the needs of kids better than us.” The hand-crafted frames are made of cotton-based hypo-allergenic acetate with stainless steel hinges imported from Germany. Highlights are the Must Be The Moonlight, a cat-eye style with beveled cutaways on the corners revealing the multi-layered acetate. The Convertible Balloon is a rectangular combo frame featuring a decorative metal bridge and the Mister Pleasant is a round P3 acetate shape. A total of six different character magnets, which can be purchased separately and come with a collectible trading card, allow for mixing and sharing with friends. Each frame comes in a magnet case with a set of Julius magnets.
Price Guide: $$
www.baumvision.com


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Mosaic Bows Wagner and Kuehner’s s.Oliver Collections


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Quick Take:
Mosaic Eyewear, the U.S. distributor for the Wagner and Kuehner collections, will introduce the s.Oliver and s.Oliver Selection collections to the American market at Vision Expo West.
Wearer: Young modern men and women.
Specifics: Ophthalmic collections with European styling and excellent quality.
Selling Points: “The s.Oliver brand makes an exciting addition to the other Wagner and Kuehner collections that we launched last year,” said Mike Woodford, president of Mosaic. “The s.Oliver collections are fresh and unique and have great European styling and excellent quality.” The s.Oliver brand was launched by s.Oliver Bernd Freier GmbH & Co. KG in 1969 and today the company is one of the biggest clothing manufacturers in Germany and Europe featuring fashion and lifestyle products for the whole family. The s.Oliver eyewear collection is characterized by contemporary style and good quality. The line is fashionable, chic and stylish and combines high quality with fashion appeal for men and women. The s. Oliver Selection line focuses on young modern men and women with a feel for quality and elegance and offers everything from conventional styles to fashionable sporty options.
Price Guide: $$$
www.mosaiceyewear.com


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SECOND LOOKS

Marchon Introduces New Nautica Styles


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Quick Take:
Marchon has introduced new sun and optical styles into the Nautica Eyewear collection, including 3D styles.
Specifics: Five optical and eight sun styles.
Selling Points: Nautica has added dimension to their sun and ophthalmic collection by incorporating rich materials, unique designs details and the element of 3D. The brand has partnered with Marchon3D to introduce Nautica3D, which combines the classic stylings of the Nautica brand with the innovative and advanced technology offered through Marchon3D. Within the collection, traditional styles are reinvented and modernized through color, plastic and metal materials and eye-catching embellishments.
Price Guide: $$
www.marchon.com


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Modo Extends the Modo 6000 Series


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Quick Take:
Inspired by Modo’s rich history, the brand adds new models to its timeless 6000 plastic series.
Specifics: Seven new plastic ophthalmic styles in a wide range of models, 6018 - 6024.
Selling Points: The new acetates trace back to the brand’s heritage, offering relaxed and effortless style with a vintage feel. The new additions feature subtle Modo signature metal details on the hinge. Shapes range from soft, modified and shallow rectangles to round and ovals to butterflies. Acetates are all handmade in Japan with a beautiful color palette ranging from deep textured plums and reds for women to rich horns and saturated blue crystal for men. The 6000 series appears in Modo’s new ad campaign, shot in New York’s SoHo neighborhood and represents Modo’s tagline “Designed in Soho, handcrafted in Japan.” Inspired by the SoHo lifestyle, the campaign features styles 6015, 6020 and 6023 which reflect the effortless cool and chic feel of the collection. The new imagery will be utilized for upcoming P.O.P. materials and online presence.
Price Guide: $$$
www.modo.com


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Marcolin Unveils the DSquared Fall/Winter Collection


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Quick Take:
Marcolin has introduced the DSquared Fall/Winter 2011/2012 collection featuring vintage inspiration.
Specifics: A collection of eighteen models for men and women who strive for an anti-conformist look but which also appeal to an older public won over by the more sophisticated frames.
Selling Points: The “cult” shapes that influenced the history of glasses are revisited for an unconventional and trendy look in the new Dsquared2 Eyewear 2011 collection. The must-have of the collection is the exaggerated DQ5047, which was presented on the runway, an oversized frame that revisits the shapes of the '80s with an exaggerated size. Peeking even further into the past, the DQ5042 and DQ5043 frames for women and the unisex DQ5033 model reinterpret the fashion of the '50s, personalizing it with unique details that highlight the brand identity. The '70s served as inspiration for the men’s models, DQ5039 and DQ5040, both aviator frames with double bridges. The collection includes two “preppy” models, the DQ5030 and DQ5031, which play on the contrast between the front and the temples to create representations of dutiful American collegiate glasses.
Price Guide: $$$$
www.marcolin.com


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ALSO NEW

Revo Adds Two New Active Sunglasses

Revo has added two new active lifestyle sunglasses, the Bearing and Heading. Both styles feature a new spring hinge technology to enhance fit and performance. Additionally, Revo will be releasing two current best selling styles, the Mooring and Overhang, with Revo’s recently launched Water lens. www.revo.com


Henry Jullien Expands Les Urbaines

Henry Jullien continues to develop its Les Urbaines product line with their first metal-acetate collection. The line is aimed at a younger, more urban audience. The collection, named Asphalt, designed for men and available in six styles, it uses materials characteristic of the urban setting–carbon fiber and glass fiber–with a screw-less, simple and removable hinge. www.henry-jullien.com


Mykita Bows New Mykita & Alexandre Herchcovitch Styles

Mykita & Alexandre Herchcovitch have introduced a new unisex style for 2012, the Avrum frame. Trompe-l'oeil is employed to suggest three-dimensionality where none exists; Avrum was designed in two colors to reference the technique. A nod to the classic bold styling of 1950s Nylor frames, the top line of the hand-painted frame comes in red, violet blue or black, with the lower rims done in skin tone finishes. www.mykita.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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