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July 26, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

McGee: Argyleculture Eyewear

SECOND LOOKS

Safilo: Carrera
Zyloware: Natori
A&A Optical: Cruz

READERS/ACCESSORIES

Ogi Eyewear: Tribeca

ALSO NEW

Luxottica

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LAUNCHES

McGee Launches Argyleculture by Russell Simmons Eyewear


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Quick Take:
The McGee Group has introduced a new men’s line of optical frames from Argyleculture by Russell Simmons. Like the brand, the collection represents understated luxury, sophistication and the modern American lifestyle.
Wearer: Men over 25 who have “arrived.”
Specifics: Eight optical styles is offered in two colors named after a true music legend.
Selling Points: Argyleculture Eyewear features European colors, masculine designs in multiple sizes, edgy metal embellishments and a hint of classic Ivy League heritage. The Magriffe and Hendrix are full rim handmade acetate frames featuring Italian triple laminate and modern rectangle eyeshapes. The Reuben, Hancock and Marsalis are all semi-rimless metal/plastic combination frames with laser embellished end pieces and epoxy filled double laminate acetate available in a single or double bridge design. The Dorsey and Ellington are full metal frames; the Dorsey has a higher bridge for a more modern look and square cutouts on the temple, while the Ellington features a more classic look with a marbled design on the acetate temples and an argyle patterned accent near the hinge. Lastly, the Thelonius is a full rim metal/plastic combination with a retro eyeshape and temples featuring a metal inlay and a lasered logo.
Price Guide: $$
www.mcgeegroup.com

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SECOND LOOKS

Safilo’s Carrera Presents ‘New Iconic’ Eyewear


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Quick Take:
Thanks to the success of the Safilo’s reintroduction of Carrera as a heritage brand, they once again have delved into its past to presents new models based upon classic styles.
Specifics: Two new Carrera sun styles with vintage inspiration in a large array of contemporary colors.
Selling Points: The new Carrera 5530 sunglasses are inspired by a late-'70s model from the brand’s archive and captures its vintage inspiration, reinterpreted in a modern way. The Carrera 6630 is a completely new model which interprets the heritage style into an ample and geometric shield style which is also ideal for women. Color is the key word of the two new styles. Both models are made of Optyl and come in colors like classic black, black/blue, white/black to brazen fuchsia/white/black, blue/white/red, black/red/yellow, black/red and black/white/orange.
Price Guide: $$$-$$$$
www.safilo.com

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Zyloware Debuts New Styles in Natori

Quick Take:
The Natori Eyewear collection from Zyloware is designed indulge the eyes in pure artistry. Feminine, glamorous and distinctive, the collection uses mystical symbols and precious jewels to frame and adorn the face.
Specifics: Two new optical styles for women for summer.
Selling Points: The IM 209 is a bold, full rim metal front frame in a softened rectangle shape. A raised epoxy-filled Natori crest logo on the endpeice compliments the juncture where the metal front meets the handcrafted zyl temples. The IM 307 features a petite and feminine full rim metal front in a soft oval shape to flatter any face. Inlaid, multi-colored mother-of-pearl accents feature prominently on the handcrafted zyl temples.
Price Guide: $$
www.zyloware.com

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A&A Optical Adds New Styles to Cruz


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Quick Take:
A&A Optical has released new styles from the Cruz eyewear collection. Cruz eyewear offers a selection of fine, hand crafted frames which complement any lifestyle and any age.
Specifics: Three new optical styles; affordable luxuries designed for the discriminating, modern man.
Selling Points: Broadway features a modern take on plaid by interweaving two-toned color in preppy perfection. Its semi-rimless pillowed shape features outside color with alternating inside color and a colored diagonal print. The acetate Madison Ave features a rectangle translucent front fused with temples reminiscent of marble, combining hues of varying color and shapes. Lastly, Park Ave is a pillowed rectangular zyl front is accented by wide, matte finish metal temples. Merchandising materials include a Cruz 12-piece display, logo plaque, counter card and 2011 poster; Cruz ad slicks are also available.
Price Guide: $$
www.aaopticalco.com, (800) 492-4465

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READERS/ACCESSORIES

Ogi Releases New Tribeca Collection Styles


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Quick Take:
Ogi Eyewear has introduced new styles into their Scojo Tribeca Collection. Inspired by the legendary downtown district of New York City, the Tribeca collection reflects the hip style and witty character of this historic neighborhood bearing the same name.
Specifics: Three new reading glass styles.
Selling Points: The Walker Street is a timeless addition to Tribeca full of subtle details. Each colorway utilizes intriguing materials to reflect sophistication; the black/black stripe features a distressed wood front paired with smooth, unique temples finished with chrome rivets. The Cooper Street is a thick acetate frame. The snow tortoise coloration gives the style a unique, inviting feel, perfect for a distinguished man or woman. The Livingston Street takes reading eyewear into a fresh, new realm; the subtle upsweep of the browline creates a distinct look without being overly dramatic.
Price Guide: $$
www.ogiframes.com, www.scojo.com

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ALSO NEW

LBI Limited Editions Gears Up for Back to School

LBI Limited Editions provides money saving options for the industry’s youngest consumers, children. Limited Editions offers three children’s styles, Romper 1112, Romper M321 and Curly which can by either boys or girls. Romper is a metal/plastic combination frame, with spring hinges and adjustable nose-pads in several sizes, while Curly is designed for the tiniest patients with a metal frame and comfort cable temples. www.lbieyewear.com

Hobie Polarized Introduces Olas

New for the Hobie Polarized Motion Collection the brand has introduced the Olas. Made of TR-90 with HydroClean polycarbonate lenses, the Olas features a Ventilation Gasket which prevents unwanted fog, Megol interior padding and nose pad. Additionally, the Olas comes in signature colors blue grain, rootbeer, merlot and horn, as well as shiny black, shiny white, black fade and wood grain. www.hobiepolarized.com

Live Eyewear Introduces Seven New Cocoons Clip-On Sizes

Live Eyewear has expanded the Cocoons Clip-Ons collection to include seven new sizes in their most popular selling shapes. The additional sizes were developed to address the increasing popularity of prescription frames that feature an increased "A" measurement. The total collection now features 49 shapes/sizes in lightweight monel with a choice of gunmetal or bronze finish, and gray or amber Polaré polarized lenses. www.liveeyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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