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July 12, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

CooperVision: Biofinity Multi
TOMS: TOMS Eyewear

SECOND LOOKS

Altair: bebe
Bushnell: Serengeti
Legacie: Judith Leiber

ALSO NEW

Luxottica

dpg

LAUNCHES

CooperVision Launches Biofinity Multifocal

Quick Take:
CooperVision, Inc. has announced the formal U.S. launch of Biofinity Multifocal, the latest addition to the Biofinity family of monthly replacement contact lenses.
Wearer: Presbyopes seeking a multifocal lens with superior comfort.
Specifics: The product combines the Biofinity Asphere and Toric lens material with proven Balanced Progressive™ Technology.
Selling Points: "We are proud to offer our eye care practitioner partners another great tool to help improve their patients' everyday lives with an easy-to-fit multifocal lens with superior comfort," said Dennis Murphy, president, the Americas, CooperVision. Biofinity Multifocal is currently available in the U.S. and France in sphere powers of +6.00 D to -8.00 D and in four ADD powers (+1.00, +1.50, +2.00, +2.50). A D and N lens are available for each ADD power. The product will be available in Canada later this fiscal year. CooperVision anticipates a rollout to more countries and regions in 2012. The launch of Biofinity Multifocal follows a successful product line of Biofinity Asphere and Toric lenses worldwide. Biofinity is currently CooperVision's fastest growing brand, the company said.
Price Guide: $$$$
www.coopervision.com

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TOMS Intros Eyewear, the Next ‘One for One’ Product


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Quick Take:
Marking its evolution from a shoe company to a "One for One" company, TOMS has launched a second product line - TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need.
Wearer: TOMS fans, philanthropists.
Specifics: Three classic styles of TOMS sunglasses will be offered to customers.
Selling Points: Made in Italy, each style has an iconic design striping detail, with the hand-painted stripes on TOMS sunglasses symbolizing the three elements of One for One. The first stripe on the temples represents the purchaser. The stripe on the tips represents the person to whom the customer is helping give sight. And the middle stripe represents TOMS, bringing the two together. “Ever since 2007, I’ve realized the TOMS One for One model could do more than give shoes – it could and should address other needs around the world,” said Blake Mycoskie, TOMS’ Founder. “Sight is a fundamental need. The loss of sight has a dramatic impact on a person's life – and on his or her family and community. ” TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation.
Price Guide: $$
www.TOMS.com

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SECOND LOOKS

Altair Bows bebe 2011 Summer Collection


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Quick Take:
Altair has made available the bebe Eyewear Summer 2011 Collection.
Specifics: The collection is composed of six optical and eight sun styles for fun and flirty women.
Selling Points: This collection is a little girly with wild pops of color, fashion forward shapes and enough sparkle to “get noticed.” Styles vary from retro-chic cat-eyes and wayfarers to oversized butterflies, with feminine silhouettes that create dimension, while hidden surprises in the details will bring out the wild side in anyone.
Price Guide: $$
www.altaireyewear.com

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Bushnell Extends Serengeti Flex Series Sunglasses


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Quick Take:
Bushnell Outdoor Products has added new styles to the Serengeti Flex Series sunglass collection which is defined by advanced technology and sophisticated style.
Specifics: Two innovative frame designs– S-Flex and Wire-Flex – with the mid-year addition of four new styles, the series now includes nine distinctive models.
Selling Points: The Serengeti Flex Series was conceived to achieve a customize fit while maintaining sophisticated styling with signature Serengeti photochromic lenses. Designed to bend to the contours of the face, Wire-Flex frames feature a highly flexible and durable strong blend of nickel, silver and stainless steel. The revolutionary S-Flex design artfully blends monel and beta titanium metals for a lightweight frame, while the engineered “S” shape temple provides a snug fit and un-paralleled comfort. The four new models (Marco, Brando, Sorrento and Modena) are available now and offered in a variety of lens tints and frame finishes.
Price Guide: $$$
www.bushnell.com

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Legacie Unveils Judith Leiber S/S 11 Collection


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Quick Take:
Legacie, the luxury house of B Robinson, has announced the latest eyewear collection from celebrated accessories house Judith Leiber.
Specifics: The latest eyewear collection features two new groups: Deja Vu and Icon. The collection will also feature additions to the Channel, Classics and Shanghai Lily groups and is comprised of five optical styles and five sun styles.
Selling Points: Channeling the 1950s and '60s, the Deja Vu group explores influences ranging from Marilyn Monroe to Bridget Bardot to La Dolce Vita. The JL1622, a round optical frame, and JL 1623SG, a square sunglass, boast extensive stonework on the front with contrasting minimalist temples. The Icon group harkens back to the days of sublime luxury. The JL 1626SG sunglass features a titanium butterfly inlaid with hand-cut mother of pearl. The Channel group, one of the original Judith Leiber Eyewear categories, draws its inspiration from the brand’s Chocolate Bar handbag. This season, the JL 1620, an oval optical frame, and JL 1621SG, a square sunglass, are decorated with a new translation of the traditional channel-set décor. The Classics group adds the JL 1168, a cat-eye optical frame with stones on the front, and JL 1169SG, a square sunglass. Both feature a new floral laser-engraved pattern on the temples. Lastly, the Shanghai Lily group now also includes the JL 1614A, JL 1614B and JL 1613SG.
Price Guide: $$$$$
www.legacie.com

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ALSO NEW

McGee Puts Vera Bradley’s ‘Toes in the Sand’

“Toes in the Sand” is the newest Vera Bradley Sunglass Collection from The McGee Group. The VB-3532CP is a full-rim handmade acetate frame with a soft round eyeshape which features metal trim motif embellishments with Vera Bradley Folkloric and Viva la Vera designs on the outside of each temple with brown and grey polarized lenses. www.mcgeegroup.com

Liberty Sport Adds New Designs/Colors for Back to School

Liberty Sport offers two new F8 Street Series designs for BTS, the Electric Wave for boys and Flower Power for girls. These contemporary “street” designs come with coordinating collector’s tin and cleaning cloth pouch. Two new colors to F8 Slam protective sports eyewear style have also been added - shiny navy with bright green over mold and shiny grey with red/orange over mold. www.libertysport.com

OKIA Reveals Embroidery Collection

The new OKIA Embroidery collection offers a blend of exotic colors, fashionable patterns and innovation. Crochet and embroidery motifs define elegant and sophisticated frames offering an exceptional three-dimensional effect where bright shades like yellow, fuchsia, blue and light orange are enriched by gold and black. The new Embroidery HDA frames are the perfect expression of OKIA’s commitment to fashion and technology. www.okia.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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