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June 07, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Cazal: Legends
ClearVision: digit

SECOND LOOKS

Luxottica: Prada
Baumvision: Paul Frank

ALSO NEW

Luxottica

dpg

LAUNCHES

Eastern States and Ultra Palm Launch True Vintage, Cazal Legends


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Quick Take:
Cazal Eyewear, via Eastern States and Ultra-Palm, has launched its Cazal Legends collection, a salute to the storied past of this historic collection. Each style is authentic to the original and follows the exact design, construction specifications and colors and materials first used over 25 years ago.
Wearer: True eyewear connoisseurs.
Specifics: The collection is presently comprised of the 607, 623, 856, 901, 902, 904, and 951 with releases of the 616 and 905 planned for later in 2011. Cazal Legends are made in Passau, Germany and come in a specially designed vintage case containing a cleaning cloth. All styles are limited editions collector’s items and a special Cazal Legends 607 themed t-shirt is available.
Selling Points: First created in 1975 by designer Cari Zalloni, Cazal quickly became a sensation throughout the fashion world and was seen on the faces of such icons as Run DMC, Sammy Davis Jr. and Stevie Wonder and was mentioned in Michael Jackson’s video for the song “Bad.” Today, the Cazal Legends styles have been sought out and worn by a new generation of celebrities including Jay Z, Usher, Will Smith, Sean “Puffy” Combs, Brad Pitt, Will.I.Am, Fergie, Rhianna, Gwen Stefani, Amare Stoudemire and Spike Lee, among others.
Price Guide: $$$$$
www.eseyewear.com, www.ultrapalm.com

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ClearVision Introduces digit, Eyewear for Kids


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Quick Take:
Clearvision Optical has added another collection to its children’s brandspace with digit, a unique fashion-forward eyewear collection for kids.
Wearer: Fashion-conscious kids age 6-12.
Specifics: A collection of six frames that are perfect for the cool kid on the block who can’t wait to grow up. ClearVision’s digit brings a fun and a kid-loving city-vibe to eyewear with names like Kickflip, Magnetic, Laser, Network, Reboot and Thermal.
Selling Points: This edgy collection is filled with exciting eye shapes, bold colors and trendy patterns which delivers high-end styling at a reasonable price point. In conjunction with digit’s launch, ClearVision will be offering fresh, new in-store POP merchandising and imagery to support.
Price Guide: $$
www.cvoptical.com

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SECOND LOOKS

Luxottica Presents Prada Minimal-Baroque Capsule Collection


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Quick Take:
Luxottica Group has debuted the new Prada Minimal-Baroque eyewear collection which takes its inspiration from the brand’s spring/summer 2011 womenswear collection.
Specifics: Two new sun styles with a third limited edition style.
Selling Points: Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque capsule collection. The intense array of color combinations coordinate the round lines of the frame front and arms sculpted into rich embroideries and rococo curls. The Limited Edition Deluxe style is direct from the runway and highlights the decidedly baroque style of the collection by recalling the liberty frame details and the rich embroideries showcased during last SS2011 Prada catwalk. The two other styles are slightly more scaled back while remaining in the same design matrix as the Limited Edition style with a different creative development.
Price Guide: $$$$
www.luxottica.com

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Baumvision Releases Paul Frank Summer 2011 Eyewear Collection


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Quick Take:
Baumvision bows the new Paul Frank Summer 2011 Eyewear Collection, an line of classic eyewear shapes from yesteryear with the progressive dynamism of today.
Specifics: The collection features combinations of multi-colored, complimentary hits of enamel and detailed geometric metal insets.
Selling Points: Key to the collection is the style A Sacrifice to Sophistication, a preppy thin-rimmed frame with an intricate metal bridge, inset crossbar, and round metal rivets. The feminine My Excuse to Travel is a sharp-angled cat-eye frame with etched metal insets accented with colored enamel. Also new is the Kid Royale, a feminine and rectangular interpretation of a Malcolm X frame with a decorative metal bridge. The collection also sees the introduction new colors like Millennium Tortoise, Matte Black and Matte Brown/Orange colorations, and a Limited Edition Pearl Series featuring multi-layered pearlescent acetates with mirrored lenses.
Price Guide: $$
www.baumvision.com

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ALSO NEW

LBI’s Geek Collection Adds Style RAD-09

LBI has added style RAD-09 to their GEEK Eyewear collection. The collection provides suitable choices for those who are looking to add hipness to their repertoire. The RAD-09 is available in Black, Blue, Brown, Crystal, Grey and Tortoise, in eyesize 54x17x145. www.lbieyewear.com

McGee Offers XOXO TGIF Optical Collection

The McGee Group has added the TGIF optical grouping to their XOXO collection with the Cuddle, Flawless and Saucy frames which offer bold colors and wild animal prints for women ages 18 and older who love runway fashion at affordable prices. www.mcgeegroup.com

Allison Debuts New Missoni Styles

Allison’s Missoni eyewear collection has added two new models inspired by the early. Both styles are offered as either sun (MI 709 and MI 710) or ophthalmic frames (MI 230 and MI 231). They are characterized by the use of different materials such as metal, acetate and enamel and come in four different colors, two for sun and two for the ophthalmic frames. www.allison.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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