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May 24, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Pro Fit: Premium SV

SECOND LOOKS

Zyloware: Sophia Loren
Kenmark: Thalia Girls
Altair: Tommy Bahama
ImageWear: Callaway

ALSO NEW

Luxottica

dpg

LAUNCHES

Pro Fit Optix Introduces “upgrade”

Quick Take:
Pro Fit Optix has introduced “upgrade,” a new premium single vision free-form lens. Single vision patients can experience the “wow” factor of free-form technology with upgrade.
Specifics: upgrade is a custom-made single vision lens design that optimizes vision in every situation, according to Pro Fit. The sophisticated backside aspheric HD technology creates “a super flat and slim lens and offers the best possible optical results in all pixels of the lens.” There will be no compromise with a lens calculated and produced from the Pro Fit Optix’ free-form program, the company said.
Selling Points: The upgrade lens design is based on a three-dimensional x-y-z system. The calculation program divides the backside of the lens into more than 100,000 pixels, which are calculated individually by sending rays through the surface of the lens, optimizing the patient’s view at all angles. The production of lenses combined with Pro Fit Optix’ unique optical optimization technology which calculates the lens according to the patient’s eye movement and chosen frame shape, results in a distortion free lens.
upgrade is available in a wide range of materials with premium AR.
www.ProFitOptix.com

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SECOND LOOKS

Zyloware Releases New Sophia Loren Styles


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Quick Take:
Christopher Shyer, president of Zyloware, has announced the release of new styles in the Sophia Loren Eyewear collection.
Specifics: Three new ophthalmic styles for May.
Selling Points: Standouts include the M222, which features a split open metal endpiece on a full rim front, zyl temples and glittering stones. The modified rectangular shape is fresh and modern, and easily accommodates progressive lenses. The M224 offers sophisticated detailing on a full rim front with metal endpieces and temples. The temples and endpiece feature a laser design with inlayed pearls paired with a feminine oval shape easily accommodates progressive lenses.
Price Guide: $$
www.zyloware.com, (800) 765-3700

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Kenmark Combines Fun and Fashion in New Thalia Girls Styles


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Quick Take:
Kenmark has released new Thalia Girls frames for the fun-loving little diva who wears bright colors and vivid shapes to express her own playful personality. Each design is inspired by world-renowned Latin sensation, Thalia.
Specifics: Six new ophthalmic styles for school-age girls.
Selling Points: The fun detailing, “look at me” colors and unique temple décor on Thalia Girls frames come together to create a popular, one-of-a-kind look. New styles combine embellishments such as rivets, metal cutouts and animal prints to exude the brand’s lively, mischievous attitude. Several frames feature adjustable nosepads and spring hinges for added comfort. Each Thalia Girls frame comes with a purple case with yellow hearts and features a three-year warranty.
Price Guide: $$
www.kenmarkoptical.com

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Altair Reveals New Tommy Bahama Spring 2011 Sun Collection


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Quick Take:
Altair has released the new Tommy Bahama Spring 2011 sun collection.
Specifics: Five new models for men and five models for women.
Selling Points: All 10 new Tommy Bahama sun styles are completely polarized and RX-able. The men’s line contains vintage-inspired models with classic aviator and fashion-forward wayfarer styles while the women’s collection includes animal and hibiscus print details accented by Austrian crystals in oversized styles for complete sun protection.
Price Guide: $$$
www.altaireyewear.com

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ImageWear Bows Callaway 2011 Sunwear Collection


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Quick Take:
ImageWear has debuted the Callaway Sunwear collection with the Callaway Performance Mirror featuring proprietary NEOX Transitions SOLFX lenses.
Specifics: Eight new sun styles include 6-base styles Mag 1112, 1113, 1114 and 1115 and 8-base styles Sport 1116, 1117, 1118 and Par 1119.
Selling Points: All Callaway Sunwear can be custom fitted with NEOX Transitions SOLFX prescription lenses. Not only are the NEOX Transitions SOLFX lenses featured in the Callaway Sunwear collection some of the most advanced sunwear solution available today, the materials used in the construction of the frame itself offer maximum strength with a high tech look and offer custom-fit features. Now available on the 2011 Callaway Sunwear styles, with NEOX Transitions SOLFX lenses, is the Callaway Performance Mirror, a light flash mirror which helps eliminate overhead and reflective glare. The Mirror also has a premium backside AR coating and a protective hydrophobic and oleophobic coating to help prevent scratches and repel water, dirt and oil from the lens.
Price Guide: $$$
www.walman.com

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ALSO NEW

McGee Unveils the XOXO Summer Fling Style

This new modern XOXO sunglass frame offers bold colors and wild animal prints. The polarized sunglass was designed with the latest trends in mind for women ages 18 and older who love runway fashion at affordable prices. www.mcgeegroup.com

Optylux Presents the ETE Spring 2011 Collection

The new 14-piece ETE Spring 2011 Collection is classically feminine and sophisticated, featuring upswept shapes with a glamorous, sexy feel available in several color palettes. ETE is the only eyewear line in the world to incorporate the organic beauty of real feathers into its frames. www.optylux.com

Kaenon Debuts Women’s Squeeze

Kaenon Polarized has revealed its newest women’s piece, Squeeze. This all-girl addition to the Lifestyle Performance category was crafted specifically for petite to mid-sized female faces featuring the company’s patented SR-91 polarized lenses, an 8-base and two hand-painted color treatments. www.kaenon.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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