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May 10, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Sama Eyewear: L’Agence

SECOND LOOKS

Tura: Ted Baker
FGXI: Body Glove
ClearVision: Izod
Bushnell: Bollé

ALSO NEW

Luxottica

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LAUNCHES

Sama Debuts L’Agence by Sama Eyewear


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Quick Take:
Sama Eyewear has introduced the L’Agence by Sama eyewear collection; a sophisticated, sexy new eyewear line from fashion designer Margaret Maldonado and eyewear designer Sheila Vance.
Wearer: Designed and inspired by modern women living a modern lifestyle.
Specifics: The L’Agence by Sama collection is a complete eyewear wardrobe consisting of four distinct styles reflecting a classic yet contemporary aesthetic.
Selling Points: L’Agence by Sama is a luxury eyewear collection that’s designed to be as comfortable as a favorite T-shirt yet as elegant as the finest fashions, according to Sama. "By perfectly harmonizing French inspired designs, the finest luxury materials and cutting edge production technologies, we’ve created styles that will look and feel as fabulous 10 years down the road as they do today,” said Vance.
Price Guide: $$$$
www.samaeyewear.net

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SECOND LOOKS

Tura Adds New Men’s Styles to Ted Baker


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Quick Take:
Tura has introduced new men’s styles into their Ted Baker optical collection. The Ted Baker brand is where English heritage meets eccentric contemporary dressing paired with British mischief.
Specifics: A new take on angler lines with seven optical styles, models B180, B183, B185, B188, B193, B204 and B834.
Selling Points: This spring season, Ted Baker’s menswear collection is true to European design with straight angles that are minimalist with cutting edge appeal. The newest men’s styles from the Ted Baker optical collection are perfect for the gent that needs a little less pop in the office while suited up, but still needs a bit of that Ted Baker flair for happy hour. These optical styles may look edgy but are very wearable.
Price Guide: $$$
www.tura.com, 800-945-TURA

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FGX International Bows Body Glove Spring 2011 Line of Ophthalmic Frames


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Quick Take:
FGX International has introduced the Spring 2011 line of Body Glove optical frames for men and boys. Body Glove is a global brand leader in the water sports performance industry.
Specifics: Body Gloves offers three key new styles for boys and two for men.
Selling Points: The Body Glove optical collection offers high-tech form, fit and function with cutting-edge designs and total comfort. For men, the BG506 is a classically shaped full-rim acetate frame with beveled temples embellished with metal trim; while the complementary BG606 also has beveled temples embellished in the same respect with a modified metal rectangle front. For boys, the BB116 is the first in a series of playful frames featuring a classic rectangular metal frame front and acetate temples; both colors feature a yellow stripe through the temples and Body Glove graffiti hand prints on the inside. The BB117 is a modified rectangular metal frame with cutaway acetate temples that reveal metal trim and a matching Body Glove graffiti hand print pattern inside of the temples. The BB118 is a narrow rectangular shape and the navy on crystal color combination of this sporty acetate frame contrasts the yellow Body Glove graffiti handprint on the inside temples.
Price Guide: $$
www.fgxi.com

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ClearVision Debuts New Izod and Izod PFX Styles


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Quick Take:
ClearVision Optical has introduced new Izod and Izod PFX styles.
Specifics: Four new styles in the Izod Eyes core collection and an additional four in the Izod PFX collection for men.
Selling Points: The sporty Izod Eyes Collection delivers functional eyewear and sunglass designs that suit the Izod man’s activity lifestyle. By incorporating premium materials with uncomplicated detailing and vibrant colors, delivers a collection of sleek, stainless steel and titanium looks, plus fashionable acetate and metal-acetate options. The Izod PFX collection features durable and flexible memory metal.
Price Guide: $$
www.cvoptical.com

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Bushnell Expands Bollé Sport Collection


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Quick Take:
For 2011, Bushnell Outdoor Products has expanded the Bollé Sport collection. Bollé’s combination of authentic performance features and signature styling has made the Bollé Sport collection the company’s most popular and versatile line of eyewear.
Specifics: Seven completely new styles and a number of new colors and graphic treatments.
Selling Points: All models in the collection use Bollé’s proprietary b-88 frame material, a premium quality nylon. Bollé Sport sunglasses are fitted with proprietary b20.3 polycarbonate lenses. All Bollé Sport styles are available with polarized lenses and are Rx-able. Bollé’s activity-specific lens technologies, EagleVision (golf), CompeVision (tennis) and Marine (angling and other watersports) are available on several models in the collection.
Price Guide: $-$$
www.bushnell.com

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ALSO NEW

LBI Releases New St. Moritz Style

The St. Moritz ICE 249 from LBI is a semi-rimless monel and zyl combination frame, with crescent shaped stoned metal trim and abalone details at beginning of the temple. The ICE 249 is available eye size 53x18x135 in ebony, gray and pink. www.lbieyewear.com

Zimco Adds BLU Collection

Zimco Optics has recently added the BLU collection to their line. The Blu 104 is a men’s metal rimless frame featuring art deco metal temples; while the Blu 108 is a women’s metal frame featuring thick zyl temples with a bejeweled flower detail. www.zimcooptics.com

Mykita & Bernhard Willhelm Debut A/W 2011 Style

Inspired by Sophia Loren, fashion designer Bernhard Willhelm and Mykita have created a new sunglass model that celebrates a new contemporary psychedelic style. Violetta, part of the LITE collection, boasts fine gold rims, teardrop-oval lenses and unusual color combinations. www.mykita.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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