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April 26, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Tura: Marc O’Polo Sun

SECOND LOOKS

Safilo: Giorgio Armani
Eastern States: Jaguar
Robert Marc: Palm Springs
Eagle Eyewear: Victory Optical Collection

ALSO NEW

Luxottica

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LAUNCHES

Tura Releases Marc O’Polo Sun Collection


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Quick Take:
Following the successful launch of the Marc O’Polo eyewear collection in August 2010, Tura has debuted the Marc O’Polo sunwear collection.
Wearer: Fans of the fun-loving brand, who enjoy the strong character and unconventional styling of the ‘Nordic luxury’ brand.
Specifics: A full range of sun styles with some polarized options.
Selling Points: The Marc O’Polo brand keywords which reflect the core values of the brand are Natural, Simplicity, Quality, Personality and Innovation. These core values are represented in their entire European product line which includes clothing, shoes, accessories, fragrances, watches, and now a full range eyewear collection with optical and sun. The newly released Marc O’Polo sunwear collection is fashionable and will provide you with polarized options, styling that’s trendy yet clean, and natural yet colorful.
Price Guide: $$$-$$$$
www.tura.com

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SECOND LOOKS

Safilo Bows Giorgio Armani Sun Collection for Summer 2011


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Quick Take:
Safilo has introduced the Giorgio Armani Eyewear Collection for summer 2011 inspired by the characteristics of the color blue, like depth, calm and tranquillity.
Specifics: Three new styles, the GA 859/S, GA 885/S and GA 854/S.
Selling Points: Blue recalls far-off cultures and worlds, such as that of the Tuaregs, the proud and elegant nomads of the Sahara, and blue is the focus of the Giorgio Armani Eyewear Collection for summer 2011. The pure shapes and attention to detail and design make this timeless eyewear perfect. The GA 859/S features a clean profile and recalls the models worn by pilots and explorers. The GA 885/S is a retro-inspired sunglass with graduated lenses and the GA 854/S is a classic, feminine shape featuring contrasting materials.
Price Guide: $$$$
www.safilo.com

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Eastern States Eyewear Releases New Jaguar Sun Collection

Quick Take:
Eastern States Eyewear has released new Jaguar sunglass styles.
Specifics: The new collection features seven new styles that highlight Jaguar’s classical sensibilities as well a more youthful, fashion forward edge.
Selling Points: Each of the five metal and two plastic styles features Jaguar’s high quality, AR coated Polarized lenses. In addition, six of the seven styles are RXable. Design details include layered metal detailing, a mix of colors including black, gold, gunmetal, brown and tortoise. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses.
Price Guide: $$$$
www.eseyewear.com, (800) 645-3710

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Robert Marc Reveals Latest Inspiration, the Palm Springs Collection


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Quick Take:
Robert Marc has unveiled his latest collection inspired by the rich, clear light and clean, dry air of the Palm Springs Desert.
Specifics: The new sun and ophthalmic shapes are characterized by sleek contours and sculptural curves, styled with a cool, retro-modern sensibility.
Selling Points: The iconic modernist architecture of Palm Springs is angular, sophisticated, relaxed and lively, and is a deliberate arrangement of abstract form, color and balance. “Color was always an important element of the architecture in Palm Springs, and in this collection I have used color, both contrasting and complimentary, to bring out the graphic potential in the clean-lined design of the frames,” said Marc. “I also layered temples with contrasting bright colors creating a vibrant energy that is in perfect tune with modernism.”
Price Guide: $$$$-$$$$$
www.robertmarc.com

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Eagle Eyewear Adds New Frames to the Victory Optical Collection


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Quick Take:
Eagle Eyewear’s Victory Optical Collection consists of handmade, replicated vintage eyewear originally released by Victory Optical founded by Vincent J. Salierno in 1941.
Specifics: Six new styles total including sun and ophthalmic models.
Selling Points: The Heritage Tang is a vintage, narrow cat eye optical frame originated in the late 1940s, while the Heritage El Ria, also originated in the ’40s and features a keyhole bridge cat eye shape in zyl. The Inspired Douglas and Inspired Atlas, both circa 1950, feature metal chassis and zyl caps and temples. The Suntimer Fairhaven elongated oval acetate wrap frame is only available in the original black and white of its predecessor in 1964. Lastly, the Heritage Roman is a narrow, rectangular, zyl frame originally done in the late ’60s.
Price Guide: $$$
www.victoryoc.com

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ALSO NEW

Ørgreen Intros First Contemporary Aviator Series, Francis

The Francis collection is Ørgreen’s reinterpretation of the favorite shape. In four colors, Francis has polarized lenses and is made of ultra flexible and lightweight laser-cut beta-titanium. A broader base design around the lenses and complimentary lens shades create a strong profile. www.orgreen.dk

Götti Switzerland Bows The Summer Collection

The new collection from Götti Switzerland includes seven new sunglasses, eight new titanium models and ten new acetate models. Among the cutting-edge features are the revolving “spin & stow” frames which are now used in the sunglass collection. www.gotti.ch

Scandinavian Eyewear Presents Spring Collection from Efva Attling

The spring collection from Efva Attling and the Swedish eyewear company, Scandinavian Eyewear, includes six modern classic optical styles in acetate and mental, in colors ranging from Havana brown to light pink acetate. www.scandinavianeyewear.se

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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