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March 29, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Stark Eyes: BioSun

SECOND LOOKS

Viva: Skechers
Ogi: Sunwear
ProDesign: Axiom
Polaroid: Heritage Sun

ALSO NEW

Luxottica

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LAUNCHES

Alain Mikli Presents a New Generation of Stark Eyes BioSun Sunglasses


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Quick Take:
Alain Mikli and Philippe Starck have presented the new generation of biosun sunglasses which take their inspiration from the organic design technologies more suited to the human being.
Wearer: Men, architects, designers and people interested in innovation.
Specifics: Nine styles for men. Every new style features lenses made in France. Depending on the frame material (acetate, metal or injected grilamid) a complementary range of category-3 brown and grey lenses are offered. For each style, the consumer may choose between mineral or organic lenses (nylon or polycarbonate). The mineral BioSun lens was developed in partnership with the Vuarnet engineers.
Selling Points: The BioSun collection uses a Biolink temple fashioned after the human micro-clavicle, featuring micro-articulation and multidirectional freedom. Dies-stamped in a single block of stainless steel, the hinge is flexible and fluid beyond 50,000 movements and is featured on every frame in the collection. Starck also offers on their new BiosSun frames an ergonomic temple, which faces up at the point to be placed over the bone, behind the ear, removing the pressure often placed their, while still providing enough pressure to not fall off the wearer's head.
Price Guide: $$$$$
www.mikli.com

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SECOND LOOKS

Viva Presents New Ophthalmic Styles in Skechers Eyewear


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Quick Take:
Viva International Group has introduced the Skechers Eyewear 2011 Spring collection ophthalmic styles infused with trendy logo treatments and vivid color combinations.
Specifics: Two new men’s and two new women’s styles.
Selling Points: Inspired by the unique graphics found in the Skechers footwear collections, the women’s eyewear collection offers a blend of fashion-forward embellishments and innovative sporty materials, including carbon fiber. Carbon fiber is used as a detail on the metal temples of styles SK 2033 and SK 2034. For men, a sleek carbon fiber inlay is also used on the temples of styles SK 3023 and 3024. An all-new assortment of marketing materials will be available this spring for men and women, including a 12-piece display, 3-piece highlighter shoe merchandising kit, small and large merchandising towers, tent counter cards, a vinyl backdrop and a one-piece frame highlighter, all featuring the brand’s new campaign images.
Price Guide: $$
www.vivagroup.com

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Ogi Eyewear Adds New Sunwear Styles for a Bright Future


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Quick Take:
The new collection of fashion-forward sunwear styles from Ogi Eyewear add an exciting twist to their ever-expanding line of fresh, contemporary sunwear.
Specifics: Three new sunwear styles in inventive shapes and unique materials, including the women’s 8049, 8050 and unisex 8051.
Selling Points: The 8049 offers feminine styling straight out of a 1970s Hollywood café in layered acetate and soft rounded edges. The 8050 also breathes life into the spirit of the '70s with a vibrant color scheme and refined details in a tri-color layered acetate. Lastly, the 8051 takes the iconic aviator shape to a new level by infusing Ogi’s hallmark color pallet into its soft curves and diligently placed rivets. All Ogi Eyewear sunglasses come with an Ogi zipper case and cleaning cloth.
Price Guide: $$$
www.ogiframes.com, (888) 560-1060

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ProDesign Presents the Axiom Collection


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Quick Take:
Axiom, which means a self-evident truth, is a new line under the ProDesign name. It is a light collection which optimizes the simplicity of the brand’s existing technologies with temples more voluminous than similar hinge-less products.
Specifics: The 6110-17 group features seven different shapes in four colors each. The 6501-04 group with four different shapes and four colors each and the 6901-04 group which also offers four different shapes in four colors each.
Selling Points: The “hinge” inspiration of the Axiom collection comes from the jewelry industry and the temple material has been developed to be strong and flexible at the same time. ProDesign is also using a new technology called PVD, which makes it nearly impossible for the color of the temples to peel.
Price Guide: $$$$-$$$$$
www.prodesigndenmark.com

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Polaroid Eyewear Debuts 'Best Under The Sun' Heritage Sunglass Collection

 
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Quick Take:
Polaroid Eyewear, a division of StyleMark AG has debuted a new heritage sunglass collection entitled Best Under The Sun, recreating some of Polaroid Eyewear's most iconic designs from the 1930s to the 1980s.
Specifics: The collection includes ten frame designs drawn from Polaroid's archives dating from the 1930s to the 1980s. Each design has been selected as a unique representation of that particular decade and is faithfully recreated with all the meticulous detail of the original - now in the latest high-tech materials. Every style tells its own story, reflecting the keynote fashions of the time, that will have great appeal to today's consumers. Each model is available in two unique color variations.
Selling Points: From styles like “Swing” from the '30s or Rebel from the '70s, the collection is drawn from Polaroid's own design archives which dates back to 1937, recreated fully in its authentic way using high premium materials and premium polarized lenses in “iconic, individual styles for iconic, individual people.” Polaroid Eyewear showcased the Best Under The Sun collection in tandem with its exclusive premier sponsorship of the highly anticipated New York Fashion debut for Richie Sambora's new clothing line WTB Clothing.
Price Guide: $$
www.polaroidsunglasses1937.com, www.polaroideyewear.com

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ALSO NEW

Charmant Group Bows Esprit Optical Frames

Charmant’s designers of the new Esprit optical range for 2011 have blended the Esprit spirit and attitude with this year’s revived passion for denim and cool denim-inspired looks, light metallic and bolder two-toned frames are some of the resultant key looks. www.charmant.com

Costa Offers Their 580 Lens in an Rx Option

Costa sunglasses now offer its premium polarized 580 technology in a Rx sun lens format. The 580 lens technology blocks yellow light at 580 nanometers on the light spectrum. The result is unparalleled visual clarity, the highest levels of polarization efficiency and sharp color enhancement. 855-COSTARX or (855) 267-8279

Kirk Originals Kinetic Solaire

New for Spring/Summer 2011 is the Kirk Originals Kinetic Solaire collection. Maintaining the Kirk Originals theme of movement, the Kinetic Solaire collection features moving panels at the temple points along the arms of the frames available in six shapes and three classic, bold colors.
www.kirkoriginals.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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