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March 08, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Revolution: Wizards of Waverly Place
Luxottica: Brooks Brothers

SECOND LOOKS

Younger: Transitions VI Extention
Kenmark: Vera Wang Sun
Marchon: Nike Vintage

ALSO NEW

Luxottica

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LAUNCHES

Revolution Bows Wizards of Waverly Place Eyewear

Quick Take:
Revolution creates magic with a new children’s collection from Disney, the Wizards of Waverly Place, based upon the popular show of the same name about a modern day family that are wizards with supernatural powers, which won the Emmy Award for “Outstanding Children’s Program” in 2009 and 2010.
Wearer: Kids aged 6 to 11 and tweens.
Specifics: The launch will start with five styles; the WWP002 through the WWP006, predominantly based upon the character Alex’s fashion and modern boho-chic look, featuring lightweight frames composed of zyl and metal with the spring hinges.
Selling Points: The temples are embellished with designs depicting the image of the show in engravings, screenings, metallic epoxy and crystals from the House of Daniel Swarovski. Colors include matte light and dark brown, matte pink, matte burgundy, pearle red and grey. Merchandising materials include counter cards, posters and logo plaques. The spirit of the merchandising materials will reflect the magical enchanted nature of the show, a blend of rustic folk with bohemian elements. Each frame comes with a hard case.
Price Guide: $$
www.revolutioneyewear.com, (800) 986-0010

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Luxottica Introduces a ‘Modern’ Brooks Brothers Collection


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Quick Take:
Luxottica has revamped their Brooks Brothers Eyewear collection to introduce new styling that gives an updated look to some of the classic shapes and adds rich coloring for a more modern appearance.
Wearer: The younger demographic of the Brooks Brothers customer.
Specifics: For Spring 2011, a retro influence has been introduced to the modern segment of Brooks Brothers eyewear, which features updated styling with a more contemporary feel. The modern segment also features richer colorations and clean execution.
Selling Points: Incorporating the1950s in an updated modern way, the collection as a whole has introduced new materials (including new combinations of metal and acetate), colors and special detailing, such the Repp tie and the Brooks Brothers Pen treatment. Rectangle shapes have been added to the collection’s stable of smaller round shapes to provide a larger variety of shapes, while the classic segment still features updates to classic shapes, quintessential Brooks Brothers "gentleman" styling with details like coining and Repp tie stripe pattern interpretations.
Price Guide: $$-$$$
www.luxottica.com

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SECOND LOOKS

Younger Optics Extends Transitions VI Line


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Quick Take:
Younger Optics has expanded its Transitions finished single vision lens line to include polycarbonate and hard resin lenses without AR coating, and super-light, high-index 1.60 single vision lenses with Super Hydrophobic AR coating. In addition, both the hardcoated and AR-coated polycarbonate lenses feature a new extended range from +4.00 to -6.00.
Specifics: The hard resin and polycarbonate finished Transitions lenses are now available either hardcoated or with Younger’s own “Super Hydrophobic” AR coating. High index 1.60 lenses are available with Super Hydrophobic AR coating only. Younger Optics reports that independent tests have shown this Super Hydrophobic AR outperforms many of the AR coatings in use today.
Selling Points: Younger is the only manufacturer to carry all of these different lenses in both gray and brown.
www.youngeroptics.com, (800) 877-5367

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Kenmark Group Presents 2011 Vera Wang Sun Collection

Quick Take:
Kenmark Group has presented its 2011 Vera Wang Sun collection. The collection fuses unexpected materials, shapes and rich color combinations to create a must have accessory and offers a selection of frames inspired by Vera Wang’s fashion collection.
Specifics: This season, new styles feature stone clusters, golden nugget accents and Swarovski crystals to create patterns and textures. Cast estate jewelry inspired décor adorns several frame temples as seen in Vera Wang’s exclusive jewelry collection. Vintage inspired shapes such as rounds, cat-eyes and squares are reinterpreted and modernized.
Selling Points: Several pieces are branded with a Vera Wang and Vera Wang Luxe cluster and plate logos. The color palette includes shades of cabernet, merlot and iris with solid or fashion gradient lenses. Each piece is hand-crafted from the finest materials and features a 3-year warranty.
Price Guide: $$-$$$$
www.kenmarkoptical.com

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Marchon Adds New Style to Nike Vintage for Spring


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Quick Take:
Marchon has added new styles to their Nike Vintage collection which combines highly advanced technology with a styling rich in heritage.
Specifics: Approximately 10 new ophthalmic styles have been added to the collection and six new sun styles with design derived from the 1970s when the Nike brand was first introduced.
Selling Points: Focusing on authenticity, the collection is inspired by '70s sports icons who displayed trends on winter terrains, auto-racing legends who defined eyeshapes and influential film stars of the time.
Price Guide: $$$
www.marchon.com

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ALSO NEW

Wescan’s New Kliik Denmark KL-439

Botanical influences mark the trend for Spring 2011 with the a full rim stainless steel Kliik Denmark KL-439. The digital printed temples feature the look of natural foliage in cool and vibrant tones that complement this season’s rich and natural palette of black, red, purple and brown. www.kliik.com, (800) 361-6220

Altair Offers Tommy Bahama’s Spring 2011 Sunglasses

For spring, the Tommy Bahama sun collection offers four models for men and three for women. The men’s include sporty and retro styles, while the women’s highlight animal prints and jewelry-inspired details. All include polarized lenses, 100% UV protection and most accommodate prescription lenses. www.altaireyewear.com

Costa Adds New Little Harbor Style for Women

Costa added a new women’s style, Little Harbor. Little Harbor features big-eye styling and even bigger performance features. Stainless steel spring hinges, lightweight nylon frames and Costa’s 580G or 580P lens technology. www.costadelmar.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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