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February 22, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Ooh la-la de Paris: Randy Kazandy

SECOND LOOKS

ClearVision: Ellen Tracy
Kenmark: Dana Buchman
Charmant: Elle
Kimiko: Kerf

P.O.P.

Tecno Display: Tower

ALSO NEW

Luxottica

dpg

LAUNCHES

Ooh la-la de Paris Bows the Randy Kazandy Collection for Kids


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Quick Take:
Based on the top selling children's book, “Randy Kazandy, Where Are Your Glasses?” the new Randy Kazandy line of children's eyewear is available from Ooh la-la de Paris. The book tells the story of a little boy who at first doesn't want to wear glasses, so he keeps finding ways to get rid of them. In the end, he loves his new glasses and wants to own many pairs.
Wearer: Hip and fun children.
Specifics: The line consists of characters in the book like, Miss Dibble, Stitches Paws, Dr. Bee, Fleeting Hearts, Bumper Cars, Rockin Randy and more.
Selling Points: Each frame comes with a round lime green easy-to-open case with an orange swirl at the end. A free Randy Kazandy deluxe hardcover book comes free with an order of 12 pairs of Randy Kazandy frames.
Price Guide: $$
www.oohlaladeparis.com

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SECOND LOOKS

ClearVision Adds New Ellen Tracy Styles


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Quick Take:
ClearVision Optical has introduced several new Ellen Tracy optical styles into the collection for 2011.
Specifics: Highlights include the Positano, Barcelona, Gistel and Bali.
Selling Points: The Positano features beautifully designed acid etched cut out temples with a micro chain pattern featured in Ellen Tracy jewelry, while the Barcelona showcases a multi-colored python print foil accent on the end pieces and temples. The Gistel has a rhinestone accent at temples and the Bali features inlaid copper wire detailing starting from the front of the frame and continuing onto the temples.
Price Guide: $$
www.cvoptical.com

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Kenmark Debuts the Dana Buchman Vision 2011 Sun Collection

Quick Take:
The Kenmark Group has released the 2011 Dana Buchman Sun Collection. Dana Buchman’s sun collection offers decorative temples with tasteful jewelry details and debossed animal print plaques.
Specifics: Eleven new sun styles in shapes that are glamorous yet scaled down to accommodate a 6-base lens.
Selling Points: Buchman has freshened up the mature category by making women look beautiful and age appropriate. Each piece is crafted from rich materials and is adorned with signature décor inspired by her jewelry and accessories. All frames come with a custom designed sun case featuring a signature Dana Buchman logo and a 3-year warranty.
Price Guide: $$$
www.kenmarkoptical.com

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Charmant Introduces the Latest Elle Optical Styles


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Quick Take:
Charmant Group releases new styles in their Elle Eyewear collection for women. The Elle woman is sensuous, feminine, modern, graceful, chic and always irresistible.
Specifics: The range of new Elle optical styles encapsulate two distinctive moods and looks of the Elle woman – sensual elegant and modern classic – the EL 13311 and the EL 13314.
Selling Points: The EL 13311 is a feminine, elegant and well-defined frame with lightly rounded corners and an exquisite row of pearl-like stones aligned along the temple arm. The EL 13314 is made of nylor with a distinctive open temple design making it light and elegant.
Price Guide: $$
www.charmant.com, (800) 645-2121

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Kimiko Eyewear Present Extended Kerf Eyeworks Collection

Quick Take:
Kimiko Eyewear will present an extension of its line Kerf Eyeworks, along with new styles in its Brooklyn Collection. Kerf proves you can downsize price without sacrificing style or quality.
Specifics: The range of shapes has been carefully chosen to flatter all faces shapes – male, female, narrow, wide, oval, triangular – and to suit a variety of personal styles.
Selling Points: Kimiko has improved their hinge design and the multi-colored acetate frames are hand-crafted to the highest standard. At first glance the frames seem minimalist, but each model features layers of vibrant, tastefully selected shades to work with the widest possible range of colorings and moods. The new frames include an elegant, subtle temple design featuring a tiny “triangle and dot” design, the name KERF concealed inside the hinge, and a delicate, barely visible “K” water mark etched at the temple tip.
Price Guide: $$
www.kerfeyeworks.com

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P.O.P.

Tecno Display Offers New Tower Case

Quick Take:
Tecno Display introduces the latest addition to their product line, a tower display case model GL615.
Specifics: The GL 615 is square with a central solid divider. Size: 30"w x 30"d x 76"h.
Selling Points: Spacious, practical, impressive and reliable, the case arrives fully assembled with tempered glass, adjustable shelves, locking hinged door, halogen top lighting and two drawers with locks. Made in the USA.
www.tecnodisplay.com, (800) 255-3536

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ALSO NEW

Bollé Enters U.S. Safety Eyewear Market

Bollé Safety has partnered with Protective Industrial Products (PIP) to distribute its safety eyewear to the personal protective equipment market. PIP is a leading supplier of personal protective equipment and will market and supply Bollé in the U.S. www.bolle.com

Villa Eyewear Presents X-ide 2011 Sun Line

The 2011 X-ide sunglass collection, available through Villa Eyewear, was inspired by the world of textiles. They worked with laboratories to represent different fabric textures in the new collection, as such style names include: Batik, Denim, Piqué, Cotton, Pashmina and Silk.
www.villaeyewear.com

Johnny Loco, Dutch Eyewear

Johnny Loco, a Dutch lifestyle company, has introduced its first collection of fashion eyewear. Known for their trendy city bicycles and cargo bicycles; Johnny Loco’s Scuba collection features 12 models in 3 colors and all model are named for characters from movie classics. Johnny Loco will set up their own distribution network with selected partners. www.johnny-loco.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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