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January 11, 2011
VMail ProductWatch
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In This Edition

LAUNCHES

Absolute Black: Elizabeth and James
Signet Armorlite: Kodak Monitor View
Eschenbach: Mobilux Digital

SECOND LOOKS

Ogi: Sunwear
Modo: 7 for All Mankind

READERS/ACCESSORIES

Maui Jim: Maui Readers

ALSO NEW

Luxottica

dpg

LAUNCHES

Absolute Black Introduces the Elizabeth and James Eyewear Collection


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Quick Take: Absolute Black Limited, the license vehicle of BBASE IDG Limited incorporated in Hong Kong with offices in New York, has introduced the full Elizabeth and James Eyewear collection for Spring 2011. Elizabeth and James is a contemporary women’s fashion brand launched in 2007 which has since expanded to include footwear, jewelry, premium denim and menswear designed under the creative direction of Mary-Kate and Ashley Olsen.
Wearer: Contemporary-minded people with and appreciation for pieces inspired by unique vintage styles.
Specifics: A comprehensive, predominantly unisex sunglass collection,
Selling Points: The collection is rendered from high quality acetate and CR39 lenses. Signature detailing includes a discreet engraved logo, slender metal temples and a distinctive silver strip inserted in the left tip. The silhouettes and subtle branding identify the unique nature of Elizabeth and James.
Price Guide: $$$
www.elizabethandjames.us


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Signet Armorlite Introduces Kodak Unique MonitorView Lenses

Quick Take:
Near-variable focus lens designed for avid computer users, hobbyists, artisans and other patients who engage in prolonged intermediate and near-viewing tasks.
Specifics: Available in standard resin and polycarbonate. Kodak Anti-Reflective Coating optional.
Selling Points: Digitally-created backside lens designed by Crossbows Optical with SA’s Vision First Technology. This technology provides a smooth power progression from top to bottom across the surface of the lens to ease patient adaptation and a gentle binocular balance for quick, clear object recognition, according to SA. Can be ordered and fit like standard progressive lenses. Monitor-viewing distance of 24-inches is used to determine the proper intermediate lens power for each patient.
www.signetarmorlite.com


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Eschenbach’s New Video Magnifier Produces High Quality Image

Quick Take: The Mobilux Digital from Eschenbach Optik offers high contrast, high resolution images and fast image processing.
Specifics: First video magnifier to feature an AMOLED (active-matrix organic light-emitting diode) display.
Selling Points: AMOLED display technology offers a 1:10,000 contrast ratio and processes the display image 1,000 times faster than ordinary LCD video magnifiers. No "ghosting," "smearing" or fading of the image occurs when device is moved. Provides either 3x or 6x magnification; three viewing modes. 2.0 megapixel camera gives the highest resolution image on the market. Motion-based “auto-off” feature automatically turns off device if it is not moved in eight minutes, thereby saving battery life. Freeze-frame function that allows users the ability to take a picture of an image and bring it closer to their eyes. Bright AMOLED display allows image to be viewed from an angle of up to 170°.
www.eschenbach.com


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SECOND LOOKS

Ogi Presents New Styles in Sun Collection

Quick Take: Ogi Eyewear adds new styles to their fashion-forward sun collection that add an exciting twist to their ever-expanding line of fresh, contemporary sunwear.
Specifics: Style 8046 is a classic Aviator addition to their Straight-Grain Series done in acetate with the look and feel of deserted driftwood. The 8047 features an elongated modification to the classic cat-eye silhouette and the 8048 is straight out of a 1950’s in an iconic shape in speckled acetate with soft beveled edges.
Selling Points: These sun styles bring together inventive shapes with unique materials that infuse deep, rich color combinations for a signature Ogi flair. All Ogi Eyewear sunglasses come with a zipper case and cleaning cloth.
Price Guide: $$$
www.ogiframes.com, 888-560-1060


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Modo Adds New Styles to Seven For All Mankind Collection


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Quick Take: Carrying on the tradition of the brand’s laid-back Los Angeles style, Modo debuts Seven For All Mankind’s stylish and trendy spring collection.
Specifics: Seven new optical styles and four new sun styles.
Selling Points: The optical collection offers a variety of wearable shapes such as vintage inspired, round, oval and rectangular, while the sun styles express the cool, urban vibe of the brand with metal details and retro-inspired shapes in fresh bold colors like Flame (bright red) and Ivory (clean white).
Price Guide: $$
www.modo.com, 800-223-7610


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READERS/ACCESSORIES

Maui Jim Highlight Maui Readers

Quick Take: Maui Jim wants to bring attention to its Maui Readers. Maui Jim’s unique reader design features a reading segment that is encased in polycarbonate and positioned to optimize distance views, while giving user near power when they need it.
Specifics: Available in two Maui Jim Sport styles - Ho’okipa and Makaha - with add powers of +1.50, +2.00, and +2.50. Each frame is constructed from Grilamid TR 90, which is characterized by its extreme bending strength, toughness and lightness.
Selling Points: A complete retail support program is available to introduce Maui Readers and includes a beautiful Counter-top showcase that features a 12-piece spinner, locking doors on two sides, signage, and a mirror with a built in Polage (a polarized light collage) to engage customers.
Price Guide: $$
www.mauijim.com, 888-666-5905


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ALSO NEW

San Francisco Optics CEO Launches Alexander Daas Collection

Alex Feldman, celebrity eyewear stylist and CEO of San Francisco Optics, has launched the Alexander Daas collection of high-end eyewear handmade from the finest Japanese zyl acetates with high quality European hinges. www.alexanderdaas.com

McGee Releases Totally Rimless Concepts Blueprint Collection

McGee has released the Totally Rimless Concepts Blueprint collection inspired by modern architecture and targeted at men and women 35+. www.mcgeegroup.com, 800-966-2020

LBI Introduces Women’s Day 152 In Pink

LBI has introduced the Women’s Day 152 in pink. The laser engraved design is a stylish frame for the budget conscious woman available in 52 x 17 x 135. www.lbieyewear.com, 800-423-5175

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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