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On April 8, millions of people will have their eyes on the sky for a once-in-a-lifetime opportunity to experience a rare total solar eclipse that will be visible throughout North America as it passes across Mexico, the U.S. and Canada. The April eclipse will be the last total solar eclipse visible from the contiguous U.S. until 2044. Experts estimate that the solar eclipse will cover a lot of ground and has the potential to be viewed by millions of people. For several months, optical safety experts have been sounding the alarm about the upcoming eclipse, warning eyecare providers and their patients to take steps to avoid significant eye damage.
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Eyewear innovation and NYC style shine at Vision Expo East; VSP Vision doubles investment in Student Loan Repayment Program; Advancing Eyecare announces new executive leadership team; Thomas Strauch joins Hilco Vision as group CFO; and SECO International appoints Dr. Horace Deal as president all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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ALEXANDRIA, Va.—The Vision Council, a trade association dedicated to supporting the optical industry, released Focused inSights 2024: Online vs. In-Person Purchase Patterns, offering a comprehensive examination of consumer shopping habits for eyeglasses, contact lenses, sunglasses and readers. The report detailed both online and in-person buying trends, providing valuable insights for a variety of optical businesses. A summary, along with the full research report, is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members.
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This fun, bright print shows off some of the most famous frames of all time. It’s the perfect addition to the office—or your home. You can purchase it on Etsy here. #WeShareIt
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NEW YORK—March is Save Your Vision Month, first proposed by the American Optometric Association as a way to remind all of us to keep eye health at the forefront of our minds. With its wide-ranging theme, Save Your Vision Month provides countless opportunities for the optical community to reach out, interact with our local communities, and champion the importance of keeping our eyes healthy and protected. There’s still plenty of time to get involved—and plenty of ways to make a difference.
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