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This month marked the launch of Meta’s new social media platform Threads. Designed to be a more positive experience than its rival Twitter, the platform has already seen significant buy-in and generated threats of lawsuits from Twitter owner Elon Musk. In an age where traditional forms of print advertising have been passed over for social media marketing strategies, many companies are feeling confused about which medium is right for them. VMAIL Weekend asked industry several experts what social media platforms they find most effective in growing sales and reaching their target audience. Here’s what they had to say.
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Tenpoint Therapeutics launches with $70 million in funding for cell therapy; Ocular Therapeutix appoints Adrienne Graves, PhD, to board of directors; ECPs’ gross revenue decreased, Jobson Tracker says; Jay Duker, MD, appointed CEO of EyePoint Pharmaceuticals; and AAO establishes membership group to support allied health professionals all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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SAN FRANCISCO—The American Academy of Ophthalmology has established a new membership group to support the professional interests of allied health professionals and will welcome in members of the Association of Technical Personnel in Ophthalmology. The new group, called the American Academy of Ophthalmic Professionals (AAOP), will begin admitting technicians, ophthalmic assistants, photographers, nurses, orthoptists and other members of the clinical team in August 2023. As part of the Academy, AAOP members will enjoy expanded opportunities for career advancement and access to the most up-to-date information in the field.
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This greeting card is the perfect excuse to send some snail mail. You can purchase it on Etsy here. #WeShareIt
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NEW YORK—For an independent ECP, few things are more important than standing out from the crowd. In much of the U.S., consumers are spoiled when it comes to choice—and this includes their options for eyewear and eyecare. Independent ECPs offer unique experiences and eyewear options for patients, but they also face unique challenges when it comes to creating and building their businesses and brands. There are countless creative and special ways for independent ECPs to stand out, and many have found creating private label eyewear collections to be the perfect addition to their practice.
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