The PDA (Public Display of Attention) Award

for Most Daring In-Store Merchandising and/or Window Display (new for 2013)

By
 

 


BLACK OPTICAL

TULSA, OKLA.
WWW.BLACKOPTICAL.COM
OWNER: GARY BLACK



SUBMISSION ESSAY…



 
“Black Optical takes brands out of the equation and focuses on the product design and quality. Name brands and logos are a thing of the past. Each window display seeks to tell a story unique to the Black Optical brand. Whether it is a black American flag, burned Christmas tree or obnoxiously bright florescent lights, Black Optical always seeks to try something new.

Alongside each season’s window display, a bi-annual look book is created to further the story. This spring/summer, a photo shoot was done in-store. Each photo was blown up for the window display and additional photos were printed in the look books.

The addition of the look book enhances the client experience by tying the window displays back in with the art they see in the look books. Each window creates dialogue and excitement for what might be next. Black Optical will never stop pushing the limits on what an optical shop can be.”


Black Optical: Look Book Photo Shoot - Behind the Scenes from Cody Jensen on Vimeo.