VM REPORTS: D.A.R.E. The Lead, Follow, or Get Out of the Web Award for Most Daring Social Media or Web Presence (Including Websites, Social Networking and Viral Marketing) By Staff Monday, September 9, 2013 12:06 AM RELATED CONTENT Making a Mark The PDA (Public Display of Attention) Award D.A.R.E. Judges The Seeing Green Award The Resistance is Futile Award The Sphere of Influence Award The Shop It Like It's Hot Award The "We the People" Readers' Vote Award MY EYE XPERT GURNEE, ILL. WWW.MYEYEXPERT.COM OWNERS: BRENT GANDOLFI, OD, JEFFREY SWAFFORD, OD SUBMISSION ESSAY… “Our office is unlike any other optometrist’s office—unlike any other doctor’s office, to be exact. We strive to be outstanding in every aspect of our office, and one of the biggest things that sets us apart is the fact that we utilize every form of web presence we can—from social sites like Facebook and Twitter to our webpage to listings all over the web. What sets us apart is how much we engage our fans/followers. We make it known that social media is our drive. It allows us to connect with our patients on a personal level and it shows them that we care. We go in and maintain every page we can on a weekly basis. [In addition to] Facebook and Twitter, our list includes: YouTube, LinkedIn, Google+, Bing, Yahoo, our website, Yelp and listings on a variety of different directory sites.”