RAMSEY, Minn.—Vision-Ease is expanding its digital lens design portfolio with the addition of five new proprietary wrap-style and general purpose offerings. The new designs are available through Vision-Ease’s recent strategic partnership with IOT (Indizen Optical Technologies), a free-form lens design firm based in Madrid, Spain.

“Our partnership with IOT is defined by seamless integration,” said Barry Resnik, vice president of marketing for Vision-Ease. “Customers utilizing the IOT network can seamlessly add our designs, and have full access to both Vision-Ease and IOT support. This integrated approach ensures quick and accurate delivery of our proprietary digital lens designs.”

Through this partnership, Vision-Ease initially offers two proprietary design series—Sportwrap and Everywhere. Sportwrap designs are ideal for active consumers because the digitally optimized design accommodates wrap-style frames needed in sports. Everywhere designs are best for general-purpose wear.

The designs are optimized for Vision-Ease blanks but are not restricted. Specific designs are: Vision-Ease Sportwrap Single Vision; Vision-Ease Sportwrap Novel PAL; Vision-Ease Sportwrap Backside PAL; Vision-Ease Everywhere PAL; Vision-Ease Everywhere + PAL.

akarp@jobson.com