|
|
|
Transitions Signature VII lenses use an exclusive dye formulation that
allows them to be more reactive to indirect sunlight and reflected
sunlight, and darker on hot days. |
PINELLAS PARK, Fla.—Transitions
Optical is launching Transitions Signature VII, which the company is
touting as “its most responsive everyday adaptive lenses ever.” Intended
as a replacement for Transitions VI, the company’s flagship product for
the past six years, Transitions Signature VII offers maximum indoor
clarity and responsiveness to UV outdoors, according to Transitions
Optical. It will be available to eyecare professionals beginning Jan. 7,
2014 in a range of materials and designs.
Created through a new product
development model called Life360, Transitions Signature VII lenses are
designed to be more responsive in more situations, according to
Transitions Optical, which tested the lenses in more than 200 conditions
and geographies. The new lenses use Chromea7, a proprietary dye
formulation that allows the lenses to be more reactive to indirect
sunlight and reflected sunlight, and become even darker on hot days.
Additionally, the lenses have
improved gray and brown tints. “The gray tint is a more neutral color,
offering true life color and the brown is the best everyday,
contrast-enhancing lens we’ve ever offered,” said John Ligas, director,
research and development, Transitions Optical. ■
akarp@jobson.com