Hoya Fields Two New iD LifeStyle 2 Designs

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  Hoya designed iD LifeStyle2 Clarity (l) and iD LifeStyle 2 Harmony (r) using extensive data and analysis.
LEWISVILLE, Texas—Hoya Vision Care is launching two customized progressive lens designs, iD LifeStyle 2 Clarity and iD LifeStyle 2 Harmony. Both are the result of extensive data collection and analysis, Hoya said.

iD LifeStyle Clarity’s primary focus is on maximizing distance vision which tends to be most important to progressive lens wearers between ages 35 to 50 who have an active lifestyle. iD LifeStyle Harmony is designed to be the “go-to” progressive with the most comfortable distribution of powers across the primary viewing areas. Both offer the following benefits:

  • Front surface curvature follows the natural eye ball rotation for extremely natural progression which leads to smooth interaction between far and near.
  • Uniform addition on the front surface, counterbalanced on the back to achieve the total addition power for easy re-adaptation if a patient’s addition changes.
  • Patented Integrated Double Surface Design (IDSD) free-form technology for clear, natural vision in all directions and at all distances.
  • Balanced View Control achieves extremely stable image perception: 100 percent stability when moving, even when walking down stairs.
  • No special fitting parameters are needed. Patients will receive a highly customized lens without having to take additional measurements.

“We always want to ensure our primary customers, independent eyecare providers, have access to products that will help them grow their business. iD LifeStyle2 will offer two key benefits, one is a ‘wow’ for two core groups of progressive lens wearers,” stated Barney Dougher, president of Hoya Vision Care, North America.

“Second, this is a level of customization at a price point that patients will appreciate. These two factors will help build the brand reputation of our independent practice customers.”

iD LifeStyle 2 Harmony and Clarity are available in a wide range of materials, polycarbonate, plastic, Phoenix, hi-index 1.60 and 1.67 as well as with Transitions and Suntech. ■

akarp@jobson.com