Essilor Launches New Generation of Optifog Lenses

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DALLAS—Essilor is launching a new and improved version of its Optifog lenses. Patients no longer need a special liquid to activate the anti-fog property on the lenses weekly. Instead, patients will be able to clean and activate Optifog lenses at the same time with the Optifog Activator Cloth.

Optifog lenses include a top layer containing fog repellent properties on both the front and back side of the lens that are activated through the daily use of the Optifog Activator Cloth. Wiping the Optifog lenses with the Optifog Activator Cloth can provide long-lasting protection against fog.

Two options of Optifog lenses will be available:

• Crizal Optifog lenses offer complete UV protection on the front and back side of the lens, reduce glare, resist scratches and repel dirt in addition to protection against fog.

• TD2 Optifog lenses resist scratches and protect against fog.

Essilor is unveiling a redesigned look and experience on optifog.com that is more user-friendly and houses upgraded features such as direct access to the brand’s social media pages and a stream of consumer-focused eye health and brand content from the Essilor newsroom. ■

akarp@jobson.com