SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.
As a vision health care provider, it is important for Dr. Cook to be able to disseminate pertinent information about his practice, and vision health in general, to his patients in between appointments.
Finding the Right Web Platform
In the past, Dr. Cook found it difficult to share important information with his patients in between appointments, given that his practice’s website had not been updated in more than a decade.
Recognizing that it was time to modernize the Cook Vision Therapy website, Dr. Cook turned to iMatrix, a leading provider of eyecare websites and online marketing, for assistance. Thanks to the design, ease and content of the new-and-improved Cook Vision Therapy website, it now serves as a quality resource for patients.
How Dr. Cook’s New Website Helps Him Stay in Touch
Because the mobile-friendly websites from iMatrix are designed with the needs of eyecare professionals in mind, Dr. Cook was able to personalize his website, so it properly reflects his practice philosophy and conveys information about his vision therapy services.
“I am extremely happy with the design element of my iMatrix website. It allows me to customize the look and feel of the Cook Vision Therapy website and include relevant content that I feel my patients will respond well to,” Dr. Cook said.
In addition to personalizing his website, Dr. Cook added high-definition video to it, as a way to relay exciting news about his practice. (To create his practice video, iMatrix sent a professional videographer and production crew to Dr. Cook’s practice, where they filmed him in action.) Dr. Cook also added a video of his recent appearance on Fox 5 News to the website’s home page, where prospective patients can easily find it, watch it and get a better idea of the high-quality vision therapy care they can expect from Dr. Cook.
Another way that Dr. Cook uses his website to keep in touch with patients is by providing them with an easy method to download two free e-books about visual fitness and children’s vision struggles. He added a form for the e-book downloads directly to his home page, where patients can access it effortlessly. This feature has been extremely well received by Dr. Cook’s patients.
Using his updated website, Dr. Cook is now able to convey his personal practice philosophy, news about the practice, information about vision health and industry updates with his patients on a regular, ongoing basis.
Dr. Cook has always been respected for his expertise in vision therapy and his friendly demeanor. Thanks to the combination of Dr. Cook’s top-quality vision therapy care and his website, which, again, serves as a significant resource for his patients, practice revenue has recently increased by 20 percent.
iMatrix provides mobile-friendly websites and other online marketing solutions, including social media management and SEO, that are designed specifically for eyecare professionals and other health care practices. For more information about features of a successful website, SEO or online marketing in general, download a free e-book called “Wake Up Your Website’s Potential” by iMatrix.