NEW YORK – Most healthcare professionals and retailers today accept and recognize that an effective presence on social media is critically important. But consistency and the right tone and look of messages you and your practice team put out there are just as critical, and different social platforms favor different types of messages.
The folks at iMatrix, a leader in providing online marketing solutions for small businesses, has compiled a great mix of tips and tactics in their e-book, Recipe For An Effective Social Media Post, which is offered for a free download at their site.
Among their expert suggestions? Tailor posts to your audience and the social media platform you’re using. Phrase your text in a conversational way. Make sure your posts are relevant to your expertise and your patients/customers’ priorities.
iMatrix provides mobile-friendly websites and other online marketing solutions, including social media management and SEO, that are designed specifically for eyecare professionals and other healthcare practices.