A new infographic from Digital Insights puts social media platforms into perspective. From the leap in various social media platform users to the rise in their influence in the area of e-commerce, the current reach of digital media continues to transform all marketing and consumer impressions of brands, products and services, in all fields.

Some of the more interesting points in this fact-laden infographic:

• Around 46 percent of web users turn to social media for making a purchase.
• Sixty percent of consumers say the integration of social media makes them more likely to share product and services.
• While Facebook still dominates with more than one billion users, Google+ has grown to 500 million total users and Twitter has also reached and surpassed the same number, 500 million.