Easy SEO tips for ECPs are now available in eBook form from iMatrix.
If you’ve ever read an eBook, you’ll know that they tend to be detailed, extensive how-to’s, turned to-do’s, turned things that you may never find the time to, well, “do.” To lighten the burden for busy optical professionals, the SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometric businesses to put into action.
If you’ve read this far, you know that SEO stands for “search engine optimization.” What this means for a business is essentially the processes you follow when creating and updating your website and other online presences that will ensure your products and services are visible—to search engines (Google, Bing and Yahoo, for example)—and to searchers (your potential patients).
Sounds simple enough (we think), but here’s the catch—SEO is different for every business.
As stated in the SEO Highlights, a national company’s SEO is different from local company’s SEO, and a local company’s SEO is inherently different from an e-commerce company’s. The SEO Highlights eBook (which is available for free on the
iMatrix website) covers the following useful topics:
- Recent trends affecting SEO, like mobile search, personalized search results and social word of mouth online
- Tips to optimize your website for SEO, like standardizing your NAP (that’s name, address and phone number) and incorporating custom content and multimedia
- How to control your online presence through directory listings, social media and review sites
- SEO “wins”—like setting goals and reviewing your analytics—and SEO “fails”—like not having a website or posting poorly written content – and an SEO checklist to keep businesses on track
The SEO Highlights eBook contains interesting facts about consumer behavior.
Along with basic tips, the eBook is full of interesting facts about online business reputations and consumer behavior. To get a copy of your own, visit
optometry.imatrix.com. Another bonus—ECPs who download the eBook by the end of the day on Oct. 15, 2014 can lock in a Jobson exclusive 25 percent off special for iMatrix marketing services.