The Vision Council has partnered with Prevention.com to produce an Eye Health Center for the months of December and January. Prevention prides itself on being a resource for thought leaders in health and wellness. The readers of Prevention Magazine and Prevention.com perfectly fit into the "sandwich generation" of adults who are both caring for their aging parents and raising families with 76 percent of the readership being women and the median age being 46.

In addition to the Eye Health Center, The Vision Council is present on the site in the form of both banner and traditional informational ads featuring Low Vision and UV Protection messages. Ads are designed to drive the 44.9 million people who visit Prevention.com each month to both The Vision Council's website as well as the What Is Low Vision website.