Just as there is no one automobile that is perfect for everyone, or shoe, or even sunglass, there is no one social media platform that meets the need of everyone. The Visionaries Group a consultancy with digital media and ECP practice clients throughout the eyecare/eyewear field, said it knows you can’t be all things to all people either.

Writes Daniel Feldman, of VG, "Every business needs to accurately target current and prospective customers and then expand from there in an intelligent manner. Where you choose to concentrate your efforts should be more than what social media network you like browsing, it should be based of course on the network your customers and prospective customers use."

This infographic about the most effective social media platforms and brands from the folks at Infographics.sg and Edge show us what networks appeal to whom.