Are you and your team always trying to find the right formula to make your Facebook posts more shareable? A new, free, downloadable e-book created by the digital marketing team at Marketo and social media expert, Brian Carter, is titled Contagious Content.  It includes key tips for creating highly shareable posts from the latest research gleaned from Facebook’s marketing strategies, best practices and case studies.

The e-book explains how people interact on Facebook, and includes ideas for making posts attention-getting and shareable. It also includes common mistakes that can make posts unshareable.