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Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you'll be as excited as I am to hear Google+ is finally rolling out
custom URLs for both personal profiles and pages. The next time you log in you'll notice a bar across the top of your browser with their suggested new name. You have the option to suggest a different one to fit your brand better but it must be requested. It may take a few days for them to approve it. I'm still waiting on mine for my personal page.
Of course if you're looking for a big brand you may be able to do this already by just going to
google.com/+Tatudigital, for example.
Other Options
If you don't see the option to get a custom URL yet, don't worry, they're rolling them out. In the meantime you could use the Google URL shortener
GPlusto to create a shortcut
like this.
Use your own domain name or sub domain (googleplus.mydomain.com) and just point it to your Google+ page.
Please note, in the Privacy and Policy doc, Google reserves the right to remove the URL at any time and may at some point charge for this service. Still, I'm thrilled to see this change!
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Janet Fouts is a social media coach who helps individuals and corporations figure out how to use social media as part of their outreach and marketing program. She's a frequent speaker at conferences, conducts workshops, training sessions and webinars around social media and online marketing and has authored three books on social media, "Social Media Success," "#Socialmedia PR tweet," and "#Socialmedia Nonprofit tweet."
TatuDigital is a full service inbound marketing agency, co-founded by Fouts.